3. A Little Help For a Friend
► Site Adding no Value
► Remade Within Last 8 Months
► Ran a Quick Audit
4. A Little Help For a Friend
► Site Adding no Value
► Remade Within Last 8 Months
► Ran a Quick Audit
5. Exploring Further
► Partnered with Colleague – Site
Audits for Business Owners Group
► Variety of Similar Technical Errors
► This Raised Questions
6. Where Are We Going
► Parameters for the Study
• Selection of the sample
• Tools and process
► Share Study Results
• Relevance for Web Designers
• Business owners
• SEO Providers
► Discuss Findings
7. About the Study
Measure Technical Issues
See if Some Areas of the US
Had Better Web Designers
Set Baseline to Evaluate Other
Sites
131 Cities
407
Designers
1,020
Sites
8. Study of Sites by
Top Designers
Control Results for
Designer Skill
Top Organic Rank
Examined Sample
Sites
9. Site Health Score by Designer
Unclear signals about page content for search engines
Lowest Score – 28.0%
Highest Score – 95.0%
Average Site Health – 73.5 %
11. Site Score by City Population
73.1%
75.4% 74.4% 74.7%
72.4% 71.4%
69.1%
43K-120K 121K-200K 201K-350K 351K-500K 501K-750K 751K-1.25M Top 6
12. Site Score by State
High State 83.5
Low State 65.0
All but 8 states
are +/- 5% from
Average
13. 6 Most Significant Errors 1-3
Unclear signals about page content for search engines
Duplicate Content – 67.5%
Duplicate Title Tags – 59.9%
Duplicate Meta Description – 46.0 %
14. 6 Most Significant Errors 4-6
Problems for crawling, indexing and user experience
4XX Errors – 62.2%
Pages Not Crawled – 56.4%
Broken Internal Links – 44.5 %
15. Title and Meta Issues
Google Analytics Not Found 30.3%
Missing Meta Description – 74.9%
Duplicate Title Tag – 59.9%
Duplicate Meta Description – 46%
16. Content Issues
Low Text to HTML – 96.2%
Low Word Count – 86.6%
Duplicate Content – 67.5%
Missing Alt Attribute – 64.6%
Missing H1 – 63.1%
17. Owner/Client Issues
► Knowledge Gap
► Site Isolated from
Business Strategy
► Set-it-and-forget-it
Thinking
► Neglect Maintenance
18. Designer Issues
► Clarity in the Proposal
► SEO/Maintenance as
an Upsell
► Sometimes Sloppy
Work
► No Self Auditing
19. Panel and Participant Discussion
Ross Tavendale Daniel ButlerTom CasanoChris Weickert
Panel Host Presenter SEO Design
Editor's Notes
Set out the parameters for this study and what we sought to measure
Share the study results and explore what the data tells us about SEO and Design
Explore why that matters for Web Designers, Business Owners and those providing SEO services
Discuss with panel members and any webinar participant how these finding affect your work.
Set out the parameters for this study and what we sought to measure
Share the study results and explore what the data tells us about SEO and Design
Explore why that matters for Web Designers, Business Owners and those providing SEO services
Discuss with panel members and any webinar participant how these finding affect your work.
Measure technical issues on Business websites built by professional web designers
Examine if where a developer was located made any difference
Set a baseline to evaluate subsequent websites
Duplicate Content 67+%
Duplicate Title Tags 59+%
Duplicate Meta Descriptions 46%
1-3 indicate most sites provide unclear signals about page content for Search engines.
Geography not a big issue
Quality Sites can be developed anywhere in the country
Looking at regions No statistically significant difference
The same is true for City size
Highest scores were 120K-200K at 75.4
Lowest is top six includes which have population over 1.25 mil 69.1%
The top ten states are:
Alaska and Montana (tie)
North Dakota
New Jersey
Nebraska
Missouri
Colorado
Washington DC
Delaware and South Dakota (tie)
Wisconsin
Maryland
Duplicate Content 67+%
Duplicate Title Tags 59+%
Duplicate Meta Descriptions 46%
1-3 indicate most sites provide unclear signals about page content for Search engines.
Duplicate Content 67+%
Duplicate Title Tags 59+%
Duplicate Meta Descriptions 46%
1-3 indicate most sites provide unclear signals about page content for Search engines.
Duplicate Content 67+%
Duplicate Title Tags 59+%
Duplicate Meta Descriptions 46%
1-3 indicate most sites provide unclear signals about page content for Search engines.
Duplicate Content 67+%
Duplicate Title Tags 59+%
Duplicate Meta Descriptions 46%
1-3 indicate most sites provide unclear signals about page content for Search engines.
With limited knowledge, owners are focused on the visible elements of the site. They do not properly value the behind the page work that is needed for good SEO.
Their site often exists in a vacuum. It is not part of an overall strategy and is still a glorified brochure. It is not valued as a 24/7/365 salesperson or customer service tool.
Many owners have a set-it-and-forget-it mentality about their site. Once they see it looks good and is online they consider everything done. This is one of the key parts of why so few have analytics or search console set up.
They never consider having a quality assurance audit on their site and most waived off an ongoing maintenance plan
Lack of clarity on SEO in the proposal - While most owners recalled SEO was mentioned somewhere in the proposal or plan, it was not specified what was meant by that.
SEO as an upsell - Some had turned down an Add-on SEO package offered by their Design firm with an ongoing monthly charge.
Maintenance as an upsell
In some Cases Sloppy work – The client does not know and the client is happy
Audit your own work - They perform no final audit of their own work.