This presentation is an integral part of SEMrush webinar https://www.semrush.com/webinars/ Judith auditing Justwine an Australian site

1. JustWines.com.au

2. @JudithLewis & @Decabbit

3. Nice but…
@JudithLewis & @Decabbit

4. @JudithLewis & @Decabbit
Do I really need to
know that you are
in Aus? Could title
tags be used better
here? Could we
utilise video maybe
for evaluating or
understanding
wine?

5. @JudithLewis & @Decabbit

6. @JudithLewis & @Decabbit

7. @JudithLewis & @Decabbit

8. @JudithLewis & @Decabbit
I stopped at 410,000…

9. So different…
@JudithLewis & @Decabbit

10. Blocked SEMRush plus genuinely slow…
@JudithLewis & @Decabbit

11. @JudithLewis & @Decabbit
Over optimised
– reads super
spammy which
will lower CTR
also soft
supression

12. What Are People Looking For?
@JudithLewis & @Decabbit

13. @JudithLewis & @Decabbit

14. What Are You Giving Them?
@JudithLewis & @Decabbit

15. @JudithLewis & @Decabbit

16. What Are You Ranking For?
@JudithLewis & @Decabbit

17. @JudithLewis & @Decabbit

18. @JudithLewis & @Decabbit

19. @JudithLewis & @Decabbit

20. @JudithLewis & @Decabbit

21. @JudithLewis & @Decabbit

22. @JudithLewis & @Decabbit

23. @JudithLewis & @Decabbit
SO MUCH
MONEY LEFT
ON THE TABLE

24. @JudithLewis & @Decabbit

25. @JudithLewis & @Decabbit

26. I get that you are for smart wine nerds but other
terms have more search volume
@JudithLewis & @Decabbit

27. Probably should not share this but…
@JudithLewis & @Decabbit

28. These Ads Don’t Make Me Happy…
@JudithLewis & @Decabbit

29. To My Door? I’m In!
@JudithLewis & @Decabbit

30. Do Honestly Love the blog…
@JudithLewis & @Decabbit

31. Close but bot quite meeting searcher needs
@JudithLewis & @Decabbit

32. @JudithLewis & @Decabbit
Sometimes you
gotta find
inspiration in the
competiton

33. @JudithLewis & @Decabbit

34. They Got Links – We Want Them
@JudithLewis & @Decabbit

35. We can see who links to who
@JudithLewis & @Decabbit

36. SEO Links? Totes legit mate… NOT!
@JudithLewis & @Decabbit

37. Also please stop doing this…
@JudithLewis & @Decabbit

38. You Can Find Me Online
Twitter: @JudithLewis
@Decabbit
LinkedIn: http://uk.linkedin.com/in/judithlewis
Web: http://www.decabbit.com
Food Blog: http://MostlyAboutChocolate.com
HuffPost: http://www.huffingtonpost.co.uk/judith-lewis
SEO Blog: http://www.SEO-Chicks.com
ShideShare: http://www.slideshare.net/DeCabbit/

39. THANK YOU FOR YOUR TIME
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