2. Sletat.ru is:
ABOUT THE COMPANY
the leading company in the field of the development of high-tech information solutions
for the market of tourist services;
a system of searching and booking travels, which provides the rapid and efficient
interaction of all market participants: tour operators, travel agents, hoteliers and tourists.
The main direction is developing and providing
services for the search and sales of tours online,
which transform the web site of a travel agency into
the e-commerce store that sells tours.
Company’s Mission is the introduction of innovative
technologies in everyday practice of
tourist business in Russia.
Clients business care is at the crux of company’s
activities.
Every day, more than 80 000* users are looking
for tours on www.sletat.ru, and more than 250 000
ones are using search modules of Sletat.ru on web
sites of partners and clients of the company.
* According to LiveInternet for July 2013.
3. PRINCIPLES OF OPERATION
Professionalism
Sletat.ru’s team includes IT specialists and experts of tourist industry.
Knowledge of the latest information technologies and a deep understanding of the
market of tourist services are the basis of the effective operation of the company.
Reliability
The Support team monitors using the services of Sletat.ru round–the- clock and is
ready at any time to response to any user requests.
Constant development
We constantly improve our services and develop new areas of the operation to help a
client to solve any business problem.
Responsibility
All obligations to our clients are performed qualitatively, efficiently and in full.
Efficiency
We offer optimal solutions to provide the sales growth and successful business
development.
Sletat.ru stably ranks 1st in the rating of Mail.ru «Tourist industry for professionals».
In 2012, Sletat.ru has been recognized by professionals as the travel
search system No. 1 on such features as the «relevance», «accuracy», and «completeness
of information».
4. AUDIENCE
Area coverage
The central part of Russia
North-West
Volga river region
Ural region
Siberia region
South
Other regions
6%
6%
9%
23%
17%
34%
5%
5. ADVERTISING FORMATS
Depending on the marketing objectives of your company, you can choose the best
options of advertising format on Sletat.ru:
Banner ads on the main page
from 4 000 to 160 000 rubles
Run-through banners on inner pages
from 4 000 rubles
Placement in search results
from 3 000 rubles
News publishing
from 4 000 rubles
Context ads
from 292 rubles
Advertising agencies have discounts from 5 %
« Sletat.ru drew our attention by their light design, good navigation and convenient search
filters - so-called «usability». We have decided to start a cooperation and not lost - results
fully lived up to expectations! Approximately 1 500 000 banner hits and more than 7 000
transitions per month, CTR > 0,5%! And it’s all at moderate prices. Besides, our banners look
great on sletat.ru!
Elena Astanina, the head of Department of marketing communications of «Russian Express» company.
7. The users of Sletat.ru browse more than 650 000* search queries
results daily.
City 1 month Package two
capital cities
Module
I group
Moscow 50 000
65 000
St. Peterburg 40 000
Others 20 000
Module
II group
Moscow 30 000
40 000
St. Peterburg 20 000
Others 10 000
Module
III group
Moscow 20 000
25 000
St. Peterburg 10 000
Others 7 000
Module
IV group
Moscow 10 000
14 000
St. Peterburg 7 000
Others 4 000
TARGETING BANNERS
Мodule 2А1
Displaying a banner below the travel search form, after pressing the
«Find» button.
Displaying under the scheme “ the city of departure + country of arrival”
Discounts for long-term placement are available Rates are quoted in rubles
« Many thanks to the specialists of «Sletat.ru» for the cooperation and caring for clients
and partners needs. Reasonable pricing and a variety of advertising space for banners allow
any company, including us, to test and appreciate the real efficiency of advertising on your
portal. You have a great project, which is dynamic and positive. Good luck and success!
Olesya Klimentyeva, a leading specialist of the Internet marketing Department of TUI
* According to LiveInternet for July 2013.
8. TARGETING BANNERS IN
SEARCH RESULTS
2А1 Module size 960Х60
А5 Module size 960Х60
А5 Module size 960Х60
City 1 month Package two capital
cities
Module
I group
Moscow 20 000
30 000
St. Peterburg 15 000
Others 10 000
Module
II group
Moscow 15 000
20 000
St. Peterburg 10 000
Others 7 000
Module
III group
Moscow 10 000
13 500
St. Peterburg 7 000
Others 4 000
Module
IV group
Moscow 7 000
10 000
St. Peterburg 5 000
Others 3 000
Modules A5
Displaying a banner on 8 or 12-th
line of tour search results.
Displaying under the scheme “
the city of departure + country of
arrival”
Discounts for long-term placement are available Rates are quoted in rubles
9. From March to August
COUNTRIES OF ARRIVAL
I category II category III category IV category
Bulgaria Dominican Vietnam Abkhazia Georgia Marianas Uganda
Greece Israel India Australia Denmark Monaco Uzbekistan
Spain Cuba Indonesia Austria Zambia Myanmar Fiji
Italy Maldives China Azerbaijan Zimbabwe Nepal Philippines
Cyprus Mexico Mauritius Albania Jordan Netherland Finland
Tunisia UAE Malaysia Andorra Ireland New Zealand French
Turkey Croatia Malta Antigua Iceland Norway Polynesia
Montenegro Morocco Argentina Cape-Verde Oman Chile
Czech Portugal Armenia Cambodia Panama Switzerland
Egypt Russia Bahamas Canada Paraguay Sweden
Thailand Seychelles Barbados Kenya Peru Ecuador
Ukraine Belarus Colombia Poland Estonia
France Belgium Costa-Rica Romania Ethiopia
Sri Lanka Brazil Kyrgyzstan St. Lucia South Africa
UK Laos Serbia South Korea
Hungary Latvia Singapore Jamaica
Venezuela Lithuania Slovakia Japan
Guatemala Lebanon Slovenia
Germany Luxemburg USA
Hong Kong Madagascar Tanzania
From September to February
I category II category III category IV category
Egypt Austria Bulgaria Abkhazia Canada Seychelles
Thailand Israel Vietnam Australia Kenya St. Lucia
India Germany Azerbaijan Colombia Serbia
Spain Greece Albania Costa-Rica Singapore
Italy Mauritius Andorra Kyrgyzstan Slovakia
UAE Malaysia Antigua Laos Slovenia
China Maldives Argentina Latvia USA
Turkey Indonesia Armenia Lithuania Tanzania
France Dominican Bahamas Lebanon Uganda
Czech Cyprus Barbados Luxemburg Uzbekistan
Cuba Belarus Madagascar Fiji
Ukraine Belgium Malta Philippines
Tunisia Brazil Marianas French
Sri Lanka UK Morocco Polynesia
Russia Hungary Monaco Chile
Finland Venezuela Myanmar Sweden
Croatia Guatemala Nepal Ecuador
Montenegro Hong Kong Netherland Estonia
Switzerland Georgia New Zealand Ethiopia
Mexico Denmark Norway South Africa
Zambia Oman South Korea
Zimbabwe Panama Jamaica
Jordan Paraguay Japan
Ireland Peru
Iceland Poland
Cape-Verde Portugal
10. NEWS PUBLISHING
The publication of the news with a link to the advertiser’s site
The term of placement is unlimited
Possibility of taking out the headlines on the master page and adding
illustrations (or logo on customer request)
This format will increase the inflow of visitors to your site and increase its
rating in search engine lists for keyword phrases
Placement of
1 news
News (up to 3 000 characters), with placing the headline on the home
page, with logo and hyperlink to company’s website 4 000 rub
sample
sample
11. CONTEXT ADS
The publication of special offers for sale of airline
tickets, last-minute tour packages, refused
tours, promotional tours, exclusive tour packages,
early booking tours, cruises, etc. in the section
«Tours for Bargain Sale».
Advertisement with a volume up to 150 characters.
The term of placement up to 45 days from the date
of the publication.
Number of ads Amount
Placing ads on
Sletat.ru portal
10 ads 3 900 rub
20 ads 7 410 rub
50 ads 16 574 rub
100 ads 29 250 rub
Packages «Double volume» provides the back-up of all published
ads on Tiptu.ru portal in the section «Tours».
Number of ads Amount
10 ads 4 090 rub
20 ads 7 770 rub
50 ads 17 380 rub
100 ads 30 675 rub
Double
volume
The back-up of
all published
ads on
Tiptu.ru portal
in the section
«Tours»
12. TESTIMONIALS
« «Solvex-travel» thanks «Sletat.ru» for fruitful cooperation and efficiency in solving arising
issues! We were pleased with the efficiency of banner ads along with its reasonable price. I
can emphasize that we and our affiliated agencies are glad to work with your company.
Natalia Rotmistrova, marketing Director of Solvex-travel
« We are actively being promoted on sletat.ru portal using banner ads and placing
advertisements in the section «Tours for Bargain Sale». Here we get the real efficiency: a
high CTR and an appreciable growth of the audience. Employees of «Sletat.ru» are aimed
at obtaining high results and track any changes in the market. Specialists of the Ads Sale
Department are always ready to provide the technical support and adapt a marketing
campaign to advertisers needs. That is why today ,«Sletat.ru» is the most dynamic and
efficient company I recommend to all.
Ekaterina Grigorieva, the head of marketing and PR in «Intaer» Group
« First of all, «Sletat.ru» is our reliable partner, which successfully achieves its objectives. As a leading
tour operator that focuses on travels to Greece, we are sure that every tourist dreaming of a holiday in
Greece, or tour expert seeking to provide adequate services to clients will find on your portal relevant
and actual information on prices and tours offered in this direction. Such efficiency and accuracy of
data help to accelerate the process of purchase and sale of tours, which is beneficial to all participants
of the deal. «Mouzenidis travel» appreciates the successful cooperation and wishes to «Sletat.ru»
portal and its visitors success and prosperity!
Alexander Tsandekidi, General Director of MOUZENIDIS TRAVEL
« We were looking for a high quality and reliable platform to work with clients that is able to
provide timely all actual information about required travels. Sletat.ru portal has completely
justified our expectations. We also use wide advertising opportunities of «Sletat.ru» to
inform tourists and agents promptly about special offers and new products.
The results are appreciable: the growth of online sales, the increased number of unique
visitors to our site. In general, it provides a positive effect on our brand awareness.
Marina Samorodskaya, Tourism Director of «Versa» tour operator.
« While choosing an advertising platform, we were seeking after a high quality facility to
notice the attention of wider target audience concerned with beneficial offers for sale of
Charter flights and tours. Finally, we have chosen the «Sletat.ru» portal. First, it has a special
section «Tours for Bargain Sale» that provides easier announcement of last minute package
offers. Secondly, the ad is really effective here: our cooperation furthered a 25% increase in
the number of people who are aware of our products. We thank «Sletat.ru» for cooperation,
and we are going to continue it in the future.
Alexey Usachev, General Director of «Charter Center» company.
