DevOps Adoption at La Redoute Drives Digital Transformation

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DevOps Adoption @ La Redoute
La Redoute Transformation
powered by DevOps
Antoine Craske
x

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La Redoute ?

DevOps Adoption @ La Redoute 3
Preferred
Family & Lifestyle
Platform

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TITRE DE LA PRESENTATION

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10
750+m€ sales
European Market
73% Internal Design
99% Notoriety
in France
Top 10 Visited
in France
7m unique visitor/m
96+% Sales
on Digital Channel
50%+ mobile
Most Automated
Warehouse Europe
50 Stores & Corners
Galeries Lafayette
Shareholder at 51%
Key Figures

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DevOps ?

La Redoute created the Distance Selling Concept, supported by first Mainframe technologies
Key Driver
VAD
Market Share
ASAP
France
Big Selling Machine
International
Startups Mode

13
DevOps ?
Quarterly Release
“Fine, we have a 6
months catalog”
< 99% Availability
“Maintenance Friday to
Monday”

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< 2000
VAD
2000
Web

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Web apparition, as a necessary change for growth opportunities
Websites
Launch
.fr
New York Offices
Redcats Platform
.com(s)
Group Platform
Startup Platform

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TITRE DE LA PRESENTATION
Lucrative
&
Comfortable
years passed …

First Warning Signs and the need to adapt
France
1 year IT Project to
deliver 24 hours
delivery
First Investment
in Web Testing
ESB for emerging
Distributed
Architecture
International
Decreasing
margins,
competition, 3-12
months releases
Harmonisation to
same web
platform
Continuous
Integration with
migration to
Portugal IT System

First Value of an emerging DevOps
Back-office CI
• Deploy : 3 months > 3 weeks
• Lead-Time : Yearly > Month(s)
• MTTA/R : Month to Days
System & Org Design
• Limit WIP with Kanban
• Operations control, own 24/7
• New Teams : Integration, Test,
ESB, Monitoring
Web Testing Automation
• Deploy : 3 months > 2 weeks
• Lead-Time : 6 > 2-3 Months
• MTTA/R : Weeks to Day(s)

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< 2000
VAD
2000
Web
2013-2017
e-commerce
La Redoute exits PPR
4 years to transform

Transformation Imperatives
E-commerce player
60% to >90% online
X10 faster collection
cycle-time
2 => 20
catalogs/year
Operational
Excellence
1.5 day to 2 hours
order processing
Develop and scale
new business
models
Home, MKP, ideas

Transformation Imperatives
E-commerce player
60% to >90% online
X10 faster collection
cycle-time
2 => 20
catalogs/year
Operational
Excellence
1.5 day to 2 hours
order processing
Develop and scale
new business
models
Home, MKP, ideas
Accelerate Web
Delivery &
Performance
Architecture to be
faster and more
flexible
Architecture to be
faster and more
flexible
Architecture to be
faster and more
flexible

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< 2000
VAD
2000
Web
2013-2017
e-commerce
Web Delivery
Web Performance
Architecture

Accelerate Web Delivery & Performance
.fr .intl
m.laredoute.xy
laredoute.xy
laredoute.xy
Initial State Migration Optimisation
Mobile-1st 100% responsive
Double specs & coding Single implementation
Platform Choice

Our Web Delivery was slow down mainly on the Testing Phase
Req. Design Code QA UAT Deploy Run
2 weeks 2 weeks
2 weeks 2 weeks
2 weeks 2 weeks 3 months

Slow UAT
Manual Test
Changes accumulation
Branches
Merges
Technical Test
Big & Risky releases
Other accidental complexity
Inconsistent environment
Highly complex codebase
Indirect bugs
…

Smaller & Faster Releases
Slow UAT
Manual Test
Changes accumulation
Branches
Merges
Technical Test
Big & Risky releases
Functional Test Automation
Trunk-Based Development
Features Flags, A/B Testing
Incremental Features & Specs
Other accidental complexity
Inconsistent environment
Highly complex codebase
Indirect bugs
…

The delivery process was changed to delivery every day incremental value
Shift-left

Scope until 11 am
UAT in 2 hours
Daily Deploy
Shift-left

Scope until 11 am
UAT in 2 hours
Daily Deploy
UX Monitoring
A/B Testing
Features Flag
Hotfix – plan B
Functional Test Automation Functional Test Automation
Shift-left

180 2000
2900
4500
5500
2014 2015 2016 2017 2018
Automated Test Suite
Scope until 11 am
UAT in 2 hours
Daily Deploy
UX Monitoring
A/B Testing
Features Flag
Hotfix – plan B
Functional Test Automation Functional Test Automation
Shift-left
96% successful
production deploy
on business days

Our Test Strategy relies on End-to-End Functional Testing as a priority
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Functional Testing
• End-to-End
• Component
Integration Testing
Unit
Testing
La Redoute Test Pyramid
Manual
Books

Functional testing also in Production
TITRE DE LA PRESENTATION 32

Accelerate Web Delivery & Performance
.fr .intl
m.laredoute.xy
laredoute.xy
laredoute.xy
Initial State Migration Optimisation
Mobile-1st 100% responsive
Ideas every 3-6 months
Releases every 2-4 weeks
2 weeks QA
Double specs & coding
Ideas every week/month
Releases every day
2 hours QA
Single implementation
Ideas every 1-3 months
Releases every 1-2 week
1-2 weeks QA

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< 2000
VAD
2000
Web
2013-2017
e-commerce
Web Delivery
Web Performance
Architecture

Performance focus, metrics, observability, for everyone including Business

Performance – France/European scope

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< 2000
VAD
2000
Web
2013-2017
e-commerce
Web Delivery
Web Performance
Architecture

Legacy reduction as a major stake in liberating investments and work parallelisation
Monolith
Mainframe
Web Platform
ESB Platform
Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
Legacy VAD New’R Transformation Platform
Internal Dev Integrated Software

Legacy reduction as a major stake in liberating investments and work parallelisation
Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
New’R Transformation Platform
Internal Dev Integrated Software
Web Organisational focus
o Complex back transformation
Back leveraged CI stack and
competencies
o 450+ pipelines
o Heterogeneity, Not as Code
Unstable organisational period
(3500 to 1500 FTEs)
Balanced DevOps Period

Lessons Learned
Generic, but do it : take risks for what’s right
Set ambitious objectives to leverage your constraints
Invest in Design & Problem Solving

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< 2000
VAD
2000
Web
2013-2017
e-commerce
2017-2019
Omnichannel
GL Ownership 51%
Stores acceleration
Organisation
Culture
Technology

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A first step was to concentrate teams and clarify major interactions
Web
Study
Web
Dev
Back
Study
Back
Portugal
ESB France
Back Spain
Back Poland
Ops
Arch
Ops PT
DBA Web
Initial diluted organisation
Take ownership
and concentrate

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Web
Study
Web
Dev
Back
Study
Back
Portugal
ESB France
Back Spain
Back Poland
Ops
Arch
Ops PT
DBA Web
Cross-Functional
Teams
Take ownership
and concentrate
Web
Study/UX
Web
Dev
Web
Ops
Client
Finance
Marketing
Publication
Product
Logistic
Ops
Arch
Ops
Delivery - Portugal
Initial diluted organisation To a first aligned model

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Web
Study
Web
Dev
Back
Study
Back
Portugal
ESB France
Back Spain
Back Poland
Ops
Arch
Ops PT
DBA Web
Cross-Functional
Teams
Take ownership
and concentrate
Web
Study/UX
Web
Dev
Web
Ops
Client
Finance
Marketing
Publication
Product
Logistic
Ops
Arch
Ops
Delivery - Portugal
Initial diluted organisation To a first aligned model
Study Dev
Study Dev
Study Dev
Study Dev
Study Dev
Study Dev

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More Agile and DevOps models emerged
Client
Finance
Marketing
Publication
Product
Logistic
Platform Team
Post-Checkout
Search & Product
Order Experience & Account
HD
N1/2
Apps
Supervision
Observability
Quality
ESB
Web Platform &
Performance
DBA Infra Secu
AS400
MF
Front
Back
Platform
Stream aligned Platform Team Subsystem Enabling
SDM DevOps

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< 2000
VAD
2000
Web
2013-2017
e-commerce
2017-2019
Omnichannel
GL Ownership 51%
Stores acceleration
Organisation
Culture
Technology

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Move to the same floor and organisational flow
Floor 1 - Dev
Floor 0 - Ops
Floor 1 – Dev & Ops
Stream aligned
Stream aligned
Stream aligned
Stream aligned
Stream aligned
Platform
DBA
HD
AS400/MF
Supervision
Observability
Quality / Web
Infra
Office layout
Secu
Flow of Work

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Internal Communities for sharing, best-practices in network
Tech Talks
Dev Community
Quality Hub
Observability Group
Event-driven Microservices, Kafka & K8S
Ivory Towers Architects
Dev environment
Infra libraries
Metrics guidelines

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Investment in a common culture & rituals

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< 2000
VAD
2000
Web
2013-2017
e-commerce
2017-2019
Omnichannel
GL Ownership 51%
Stores acceleration
Organisation
Culture
Technology

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Gradual Adoption of Cloud-Native Platform
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Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
La Redoute Platform
CI/CD
On-Premise
Capacity to parallelize development
Time-Coupling & Low Scalability
Lack Self-Service / Waiting Time
Lacking UX/Back/Data Transversal

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54
Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
La Redoute Platform
CI/CD
On-Premise
Capacity to parallelize development
Time-Coupling & Low Scalability
Lack Self-Service / Waiting Time
Lacking UX/Back/Data Transversal
Streaming
Event-Driven
Microservices
Self-Service DevEx
Cloud : SaaS & PaaS

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Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
La Redoute Platform
CI/CD
On-Premise
CI/CD
Cloud-Native

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56
Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
La Redoute Platform
CI/CD
On-Premise
CI/CD
Cloud-Native
Web to Cloud
Back MS
Data MS
Replatform
Mainframe

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57
Mainframe
Customers
Events
Marketplace
Offers
PIM
OMS
TMS
WMS
Promotions Payment
CRM
DFO
ESB Platform
Web Platform
La Redoute Platform
CI/CD
On-Premise
CI/CD
Cloud-Native
Micro-Front-End
Web to Cloud
Back MS
Data MS
Replatform
Mainframe
…
Promotions

•
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Lessons Learned
Organisation
Interactions > Organisation
Principles > Rules
Limit WIP, Roadmaps

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Lessons Learned
Organisation
Culture
Principles > Rules
Limit WIP, Roadmaps
Mindset changes
Team > Individual
Support & Drive

•
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Lessons Learned
Organisation
Culture
Technology
Principles > Rules
Limit WIP, Roadmaps
Mindset changes
Team > Individual
Support & Drive
Iterate for one-door decisions
Balance speed versus vendor lock-in
Explain vision to whole company

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< 2000
VAD
2000
Web
2013-2017
e-commerce
2017-2019
Omnichannel
2020-2021
Phygital, Reactive Org

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Feature Team Deployment
Organisation
Culture
Technology
Agile & DevOps
@ Scale
Tech as a Pillar of
the Culture
APIs, Streaming
Cloud-Native
Event-Driven MS
DevOps Roadmap @ La Redoute
Platform Team Acceleration
Tech Culture
Adhesion
Tech Culture
Deploy
Production-Ready
&
Share Value
Scale
2019 2020 2021

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A DevOps ambition to reach Elite for 80% of the perimeter

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Thank you
Antoine Craske

DevOps Adoption at La Redoute Drives Digital Transformation

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