Schneider Electric is a global energy management and automation company that helps customers manage energy and processes in safe, reliable, efficient and sustainable ways. Their brand represents their commitment to ensuring "Life Is On" for all through innovative technologies that transform industries, cities and lives. Their values of being straightforward, challenging, open, passionate and effective guide their high-performance culture and interactions. Their solutions focus on enabling connectivity, sustainability, efficiency and reliability for customers.

2. The
Schneider Electric
Brand
Our brand is more than a look and feel, a logo or a tagline. It is what
guides our purpose. It instructs how we behave and informs what we
deliver to our customers. Put simply, our brand is who we are.
01

3. Brand
Essence
LIFE IS ON
Schneider Electric Brand Guidelines
September 2015
Brand Essence
This is our Brand Manifesto, representing our promise to all of our stakeholders —
customers, partners, employees, influencers and shareholders. This guides our
purpose, commitment and action.
The change in our world is more profound than ever, driven by a new scale and
speed of urbanisation, digitisation and industrialisation. New technologies,
enabling distributed and connected energy for the first time, challenge us to
redefine the way we live our lives.
We believe access to energy is a basic human right. We want everyone on our
planet to have access to safe, reliable, efficient and sustainable energy. At
Schneider Electric, we’re committed to providing innovative solutions that
address the energy paradox: balancing our planet’s carbon footprint with the
irrefutable human right to quality energy.
We invent technologies that will transform places where we live, work and play.
With our ingenious design philosophy we deliver solutions that integrate seamlessly
into our environment, supporting the rhythm of our lives — empowering people
to do more with less.
As the global specialist in energy management and automation, we create connected
technologies that reshape industries, transform cities and enrich lives.
At Schneider, we call this Life Is On.

4. Brand
Essence
LIFE IS ON
Brand Values
Straightforward
Ch
allengeOpen
P
assionateEffective
Schneider Electric Brand Guidelines
September 2015
Brand Values
Our Brand Values define our high-performance culture ambition — from our
mindset to our behaviour. We express these values in the way we act every
day — to each other, with our customers, partners and all stakeholders.
S
Straightforward
We are straightforward. We do what we say and we communicate
in simple ways. We behave with integrity.
C
Challenge
We challenge ourselves and others to rethink what is expected.
We are agile and move at the speed of change.
O
Open
We are open. We value differences. We listen. We learn, connect
and collaborate with others.
P
Passionate
We are passionate about our customers, our people, our business
and our technology. We are positive in our approach to finding
solutions that improve our lives.
E
Effective
We are effective. We deliver on promises. We are pragmatic and
fast, and we compete to win.

5. Brand
Essence
LIFE IS ON
Brand Attributes
Connectivity
Sust
ainability
Efficiency
ReliabilityandSafety
Brand Values
Straightforward
Ch
allengeOpen
P
assionateEffective
Schneider Electric Brand Guidelines
September 2015
Brand Attributes
These are the core customer benefits that guide what we deliver, providing inspiration,
from our ingenious solution-design to our R&D technology vision. We will rally our
collective focus to create competitive brand-differentiation with these four core
attributes, supported by the same consistent brand messaging.
Connectivity
We interconnect IT and OT (Operational Technology) to produce
actionable information for better business results.
Sustainability
We help to sustain customer resources, reduce CO2 emissions, and to
better manage and ensure more livable environments.
Efficiency
We help our customers achieve better energy and process efficiencies
in their cities, businesses, plants, buildings and homes through superior
solutions that are easier to use.
Reliability and Safety
We build and deliver safe, reliable products and solutions, from the
simplest of switches to complex operational ecosystems.

6. Brand Stories
In Our
BuildingsandCities
InOur
Industries
In
the
Cloud
InOurHom
es
Brand Attributes
Connectivity
Sust
ainability
Efficiency
ReliabilityandSafety
Brand Values
Straightforward
Ch
allengeOpen
PassionateEffective
Brand
Essence
LIFE IS ON
Schneider Electric Brand Guidelines
September 2015
Brand Stories
These are the places where the stories of our distinctive competencies
and experiences are brought to life — compelling stories that cover all of
our businesses, segments and target audiences. This connection to real
customer needs creates tangible Schneider relevance.
• Safety and Reliability
• Connected Homes
• Style
• Sustainability
• Partnership/Growth
• Urbanisation
• Smart Cities
• Urban Efficiency
• Smart Mobility
• Smart Grid
• Renewables
• Intelligent Buildings
• Green Buildings
• Digitisation
• Content on Demand
• Data Centres
• Cybersecurity
• Big Data
• Co-location and Web Giants
• Partner Ecosystem
• Industrialisation
• Internet of Things (IOT)
• Productivity
• Process Automation
• Modernisation of Technology
• Sustainability
• Energy Efficiency

7. Brand
Essence
Brand Stories
Brand Attributes
Brand Values
Schneider Electric Brand Guidelines
September 2015
Elevator Pitch
These are the stories that our distinctive competencies and experiences bring to life.
Our technologies ensure that Life Is On everywhere, for everyone
and at every moment.
We embrace a high-performance culture by being straightforward,
challenging the status quo, open, passionate and effective.
Our ingenious solutions enable lives to be more connected,
sustainable, efficient, safe and reliable.
We serve our customers by offering the largest portfolio of our
industry, bringing expertise to our segments and partners.

8. Schneider Electric Brand Guidelines
September 2015
Our boilerplate describes who we are, what we do and
why it matters.
Schneider Electric is the global specialist in energy management
and automation. With revenues of €25 billion in FY2014, our 170,000
employees serve customers in over 100 countries, helping them to
manage their energy and process in ways that are safe, reliable,
efficient and sustainable. From the simplest of switches to complex
operational systems, our technology, software and services improve
the way our customers manage and automate their operations. Our
connected technologies will reshape industries, transform cities and
enrich lives.
At Schneider Electric, we call this Life Is On.
Schneider Electric
Boilerplate Messaging