2. We strive to be industry leaders in everything we do.
3.
4. We are building a technology that is and will be
one of the most effective in the industry.
5. Our core statements
Purpose Advancing energy for a cleaner future
Vision To become the power producing engine of choice
Mission By providing the industry’s most efficient, cost-
effective and reliable clean energy option, we will
help our partners and customers increase the
return on their energy investment.
6. We are respected for the hard-working
people that make up our company.
7. Our values
Teamwork
We are a team. We play as a team, and we travel as a pack.
Accountability
We are responsible, respectful, and timely. We are accountable for ourselves and to one another.
Entrepreneurialism
We are curious, and relentlessly challenging ourselves and the status quo. We are innovative.
We are creative.
Communication
We are open, honest, frank and direct. Everyone has a voice.
Professionalism
We do all of this with a high degree of professionalism.
9. Our Positioning Statement
Echogen is a leading producer of scalable heat-to-power systems. Our process captures heat energy-
which would normally be lost- and converts it into higher-value, usable power.
Our engineers have leveraged proven technologies to yield significant improvements in performance,
sustainability, energy efficiency and ultimately cost savings over existing solutions. We serve major
industrial companies that:
-generate significant levels of heat as byproduct of their processes;
-have increasing savings and efficiency goals;
-seek to impact their triple bottom line to drive shareholder value.
Echogen’s supercritical CO2 engine is the most cost-effective solution to monetize their otherwise
wasted heat.
In essence, Echogen delivers practical, sustainable and cost efficient returns on energy invested.
10. We are working together to solve
problems with long-term solutions.
11. Tagline
The bottom line in efficient energy.
Our tagline is a straightforward statement about our primary value proposition: contributing to our customers’
financial goals.
The “bottom line” is a literal reference to our customers’ financials, referring to our ability to help reduce
energy costs over time. This line also hints at the potential of our technology to become an essential part of our
customers’ businesses – a different kind of “bottom line.”
“Efficient energy” is exactly what Echogen accomplishes: we produce energy at a more efficient, and hence
cost-effective rate than the other heat to power solutions on the market.
12. We value ingenuity and critical thinking
and are driven by a passion for innovation.
13. Brand Attributes
Driven.
determined, motivated, striving, ambitious
Visionary.
imaginative, futuristic, thinker, leader
Intelligent.
sharp, bright, gifted, clever
Personable.
grounded, genuine, amiable, relational
How we are perceived
14. We continually strive to provide our
customers with the best solution
and service available.
