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Ansh Bhardwaj
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Audi (mini case)
1.
2.
AUDI VORSPRUNG DURCH TECHNIK
3.
WHAT IS AUDI
? The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin.
4.
5.
•Convincing brand values. •Sportiness •Permissiveness •Superiority
6.
OBJECTIVES •Continuous Growth •Superior Financial
Growth •Global Image Leader •Attractive Employer WorldWide.
7.
MARKETING MIX
Download now