Recommended
Recommended
More Related Content
Similar to InnovationTemplateSpeaker_Annie_Liang_ICAO_slide_show.ppsx
Similar to InnovationTemplateSpeaker_Annie_Liang_ICAO_slide_show.ppsx (20)
Recently uploaded
Recently uploaded (20)
InnovationTemplateSpeaker_Annie_Liang_ICAO_slide_show.ppsx
- 2. 2 INNOVATION RMIT Classification: Trusted INNOVATION 2 Dr Annie Liang RMIT University, Melbourne, Australia Title: Applying Behavioural Science and Automation in Future of Aviation Innovation Fair 2022 - SESSION 5: BEHAVIORAL SCIENCE FOR ENHANCED DECISION-MAKING
- 3. 3 INNOVATION RMIT Classification: Trusted Presentation overview 01 Air travel behaviour and social changes Application of automation in flight operation Air transport route network reshaping 03 02 Introduction Three Focuses Conclusion
- 4. 4 INNOVATION RMIT Classification: Trusted Introduction The COVID-19 virus has spread worldwide without acknowledging borders. It has impacted all industries, all sectors and all aspects of our lives with devastating economic and financial losses and significant uncertainties (ICAO, 2020a). On 14 May 2020, WHO put out a clear statement that behavioural insights are valuable to inform the planning of appropriate pandemic response measures (Kluge, 2020). 01 Resource: https://www.who.int/health- topics/coronavirus#tab=tab_1
- 5. 5 INNOVATION RMIT Classification: Trusted Three focuses 02 Air travel behaviour and social changes Application of automation in flight operation Air transport route network reshaping
- 6. 6 INNOVATION RMIT Classification: Trusted Definition: Behavioural science is a branch of science (such as psychology, sociology, or anthropology) that deals primarily with human action and often seeks to generalize about human behaviour in society (merriam webster, 2018). Air travel behaviour and social changes Focus 1
- 7. 7 INNOVATION RMIT Classification: Trusted The automation offers contact-less solutions for airlines and airports to handle passengers in different stage of COVID-19 pandemics. It will accelerate the digital transformation in aviation industry. Application of automation in flight operation Focus 2
- 8. 8 INNOVATION RMIT Classification: Trusted During COVID-19, a large number of countries close their borders, only cargo flights are permitted between different continents and large part of passenger flights remain cancelled. It is obvious that government restrictions and border closures significantly affect the air transport route network. In addition, a large aircraft such as A380 and B747 are fast phased out in COVID-19 pandemics. Aircraft fleet changes in airlines indicate that airlines are changing their strategies for future operations. Air transport route network reshaping Focus 3
- 9. 9 INNOVATION RMIT Classification: Trusted Conclusion 03 1. COVID-19 brings enormous challenges to the aviation industry. Post-COVID-19 will be with a lot of uncertainties for the future of aviation. 2. We analysed the air travellers’ behaviour and social changes, indicating that automation will accelerate the digital transformation in the aviation industry. 3. Air transport route network reshaping must be carefully built to avoid regional protectionism.
- 10. 10 INNOVATION RMIT Classification: Trusted Reference 1. Baumeister, R. F. and Leary, M. R. 1995. The need to belong: desire for interpersonal attachments as a 2. fundamental human motivation. Psychological bulletin, 117, 497. 3. Bavel, J. J. V., Baicker, K., and Boggio, P. S. 2020. Using social and behavioural science to support 4. COVID-19 pandemic response. Nat Hum Behav, 4, 460–471. 5. CAPA 2020. COVID-19. By the end of May, most world airlines will be bankrupt. 6. Davison, L., Littleford, C., and Ryley, T. 2014. Air travel attitudes and behaviours: The development of 7. environment-based segments. Journal of Air Transport Management, 36, 13–22. 8. ICAO 2020a. Economic Impacts of COVID-19 on Civil Aviation . 9. ICAO 2020b. Effects of Novel Coronavirus (COVID-19) on Civil Aviation: Economic Impact Analysis. 10. Kluge, H. H. P. 2020. Statement – Behavioural insights are valuable to inform the planning of appropriate 11. pandemic response measures. 12. merriam webster 2018. Definition of behavioral science. 13. Pearce, B. 2020. COVID-19 Cash burn analysis. 14. WHO 2020. Coronavirus.
- 11. 11 INNOVATION RMIT Classification: Trusted Thank You INNOVATION
Editor's Notes
- Good morning everyone, I am Dr. Annie Liang. A Senior Lecturer at RMIT university, Melbourne, Australia. I am delighted to be here. This presentation is to help decision makers to understand that environment and social factors affect passengers’ behaviours, and we could apply Behavioural Science and Automation to promote a safe and resilient aviation.
- I will start with a short introduction about the background knowledge, then introduce Three focuses with some contemporary examples, finally draw the conclusion.
- The COVID-19 virus has impacted all industries, all sectors and all aspects of our lives with devastating economic and financial losses and significant uncertainties (ICAO, 2020a). Due to COVID-19, many airlines are running out of cash. Some airlines are forced to bankrupt, such as Virgin Australia. On the other side, researchers found that COVID-19 forces people to make a large-scale behavior change and places significant psychological burdens on individuals. Social and behavioral sciences are used to help to align human behavior with the recommendation of epidemiologist and public health experts (Bavel et al., 2020). On 14 May 2020, WHO put out a clear statement that behavioural insights are valuable to inform the planning of appropriate pandemic response measures (Kluge, 2020). In view of digital transformation trend in aviation industry, contact-less automation could be applied in air transport operations, such as self-check in service, to reduce the physical interactions between passengers and aviation professionals. With the automation as supports, aviation could response correctly to pandemics.
- Now let us move to the second part of this presentation: Three focuses.
- Focus 1, Air travel behaviour and social changes. Generally, air travel passengers could be divided into two categories: business travel and Non-business travel, such as general tourism, study abroad, family visits etc. Massive isolation in society during COVID-19 makes these two categories of passengers change their travel attitudes and behaviours. First, large-scale working from home (or called remote working) during COVID-19 makes enterprises discover the great possibilities of saving on travel expenses. Business travel passengers who cannot cancel their travel plans due to threat perception are more likely to buy add-in services to ensure a healthy travel environment at the airport and on board. Second, for non-business travellers, the dimension of cultural variation places a vital role in air travel Post-COVID-19. Western European and North American culture endorses individualism and has a "loose" social environment. While Asia culture shares a solid commitment to collectives and has a "tight" society. A balance of "loose" and "tight" rules should be considered to set up to accommodate different passengers’ travel comfort in domestic and international travel. Third, the global political-economic order will be profoundly altered by the COVID-19 pandemic. Global political polarization makes globalization change to new regionalization, which results in the reshaping of global business collaboration and the air transport route market.
- Focus 2, Application of automation in-flight operation. The automation offers contactless solutions for airlines and airports to handle passengers in different stages of the COVID-19 pandemic. It will accelerate the digital transformation in the aviation industry. It is found that airport and airline services have interacted with each other. For departure flow, self-check-in service, baggage handling automation with e-bag, automatic security scanning, facial recognition and biometric auto-check in immigration, social distancing in the lounge room, online e-shopping, and self-gate check with an electronic ticket could be all realized with current technologies. While airline in-flight service is more challenging because the automation process is relatively slow in the cabin service and the seat spacing is relatively small. As a result, it should take some behavioural science insights to modify some boarding conditions for passengers, for example, LED project walking guidance with light, wireless audio guidance etc.
- Focus 3, air transport route network reshaping. During COVID-19, government restrictions and border closures significantly affect the air transport route network. Airlines and airports struggled to survive. On one side, the low-cost aggressive business model is fragile during COVID-19, most of them are private airlines, thus if there is no further support from the government when their cash flow is dry, those low-cost airlines will disappear or recapitalise or merge with other survival airlines. It takes time for them to build up a regular operational capabilities. On the other side, those survived during this challenges will be super strong to dominate the whole domestic travel market with their mature network. Less competition and national protection from the government will probably make the airlines market back to the regulation era with the more expensive flight tickets. In view of No fully functional international network due to borders policies from different countries, international airlines may shift their focus to develop a stronger regional or domestic network, offer more dynamic and links between smaller cities with relatively small jets. As a result, the post-COVID-19 chaos will alternatively offer a unique opportunity to re-frame the foundations of the global airline industry, which means a brand-new air transport route network will be built up. Cautions should be paid for regional protectionism.
- To sum up, there are 3 points to be emphasized. First, The post-covid will have many uncertainties for the future of aviation. Second, travel behaviour and social changes accelerate automation in the aviation industry. Third, government behaviours may affect new air transport route network. Hopefully, the flight ticket price is not too expensive for non-business passengers.
- This is the end of my presentation. Thank you for your attention.