VIDEO IS BOOMING
#Spectacular growth… The only part of Display that grows +30% yearly
#Unmatched KPI ...
*Branding: 80% completion rate for 20 s videos
*Direct response: CTR up to 10%, or even 14% for interactive templates
*Mix Branding/DR: Engagement Factor above 10
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DisplaySolution: DMedia Performance Video
1. PERFORMANCE BASED VIDEO AD
NETWORK
Digital marketing Europe and Russia
Web & Mobile development and Management
PressReader Agent
B2B digital marketing
B2C Hotel promotion
2. VIDEO IS BOOMING
! Unmatched KPI
! Spectacular growth…
§ The only part of Display
that grows +30% yearly
Branding:
80% completion
rate for 20 s
videos
Direct response:
CTR up to 10%,
or even 14% for
interactive
templates
Mix Branding/DR:
Engagement
Factor above 10
3. FIRST VIDEO AD NETWORK GUARANTEEING VIEWS
! Some questionable market practices
62%
38%
Non
visible
Visible
In some affiliate networks,
most inventories are non visible
15%
85%
Non
visible
Visible
Even some Premium networks sell some
inventory that is not visible
! We guarantee video viewability
Your spot only starts when the format is actually visible
We only charge for videos that are viewed for at least 30s
4. WHY USE OUR NETWORK
• Our audiences don’t overlap
with those of catch-up TV
REACH
Extension
• You only pay for visible impressions
Promise of
VISIBILITY
• Your spot starts when the format
is actually visible
Guaranteed
VIEWS
• Our strict 1-spot-per-page capping
prevents any tunnel effect
High
MEMORIZATION
• Our formats are non-intrusive, skippable
and audio starts on Hoover over
Superior
ENGAGEMENT
• All our formats can be enriched
with a call-to-action end screen
More
CONVERSIONS
5. VIDEO FORMATS
50 millions
ad views
Native
Advertising
Exclusive
format
High Quality
Content
! The power of VIDEO BANNER
§ Branded MPU 300x250
! The integration of IN-READ
§ Native Block in editorial 640x360
! The WOW effect of SLIDE-IN
§ Left tray 480x270 as overlay
! The performance of IN-STREAM
§ Block 640x360
6. INVENTORY ALSO AVAILABLE IN PROGRAMMATIC
è On SSP :
è Through DSP :
Contact us for more information
7. OUR CREATIVE SERVICES – WE BUILD VIDEOSS
è Weedo IT SpotMaker can put together a video spot as per your
branding requirements
§ Library of themed video footage
§ Copyright-free soundtracks
§ Your own branding elements
InsuranceFashion
TravelAutomotive