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PBGC Training
Point to be discussed
• PBGC Benefits
• New Dashboard
• How To track conversion
About Payback Green Card
• About Pantaloons Payback Greencard
The card has 4 tiers depending on the last 12 months of
shopping. The four tiers are 1 Star, 3 Star, 5 Star and 7 Star.
Shop and your card upgrades while privileges and discounts
increase simultaneously.
• The benefits covered under Greencard include discounts,
Payback points, complimentary parking, complimentary
home drop of altered garments, relaxed exchange policy,
complimentary shipping across India, exclusive sale
preview, exclusive billing counters and assisted shopping
among others.
• That's not all –points can be earned at Big Bazaar, HPCL,
Make My trip, Book My Show, Ezone and all other Payback
partners. The program is truly rewarding.
Some Important Point To Remember
• Points accrued to a customers PAYBACK account will
only be credited after 72 hrs.
• The Registration process will take minimum of 4 weeks
to be completed
• Do remember to present the Green Card to the cashier
for swiping at the time of purchasing, to avail of Green
Card benefits and offers.
• If you do not present your Green Card at the time of
purchase, discounts will not be valid on the
transaction. However if the Green Card and bill are
produced at a later date, the transaction may be
recorded for the purpose of Upgrade/ Retention
•Free shipping is available anywhere in India, within specified cities only (Pin Codes available at the
store) and outside the city of purchase.
•Members can avail of a home drop facility for altered garments. Garments given for alterations will be
delivered to the address given by the member. Delivery will be within 72 hours within the designated
city limits.
•In case of any complaints, Green Card members can exchange their purchased garments within 90
days of billing. Members need to carry the original bill for the garments and ensure that the garments
are not used or damaged.
•To avail of free parking, members need to make purchases at Pantaloons. The minimum parking fee
slab will be reimbursed in the member’s bill.
•3, 5 and 7 star members can avail of free home delivery. The purchased merchandise will be
delivered within 72 hours at the address given by the member. Home delivery will be available only for
apparel.
•3, 5 and 7 star members can enjoy exclusive billing counters.
•7 star members can avail of assisted shopping. Members need to make a prior appointment for the
same.
•Your Green Card discounts are exclusive and cannot be clubbed with Special/Corporate/Employee
privileges.
•On sale preview days, discounts will be available to Green Card members only.
•Shop for Rs.8,000, Rs.20,000 or Rs. 40,000 within a span of 12 months and upgrade to a 3, 5 or 7
star membership respectively.
•Shop for Rs.8,000, Rs.20,000 or Rs. 40,000 within a span of 12 months and retain your 3, 5 or 7 star
membership respectively. If these shopping limits are not maintained the member will be assigned one
tier below the existing tier.
•Shop for Rs.8,000, within a span of 24 months and retain your 1 star membership. If shopping limit is
not maintained the member will be terminated
•Membership to this program is restricted to individuals with a permanent address and mobile no in
India
Some Important Point To Remember
PBGC Parameter
Parameters Description Points
PBGC Enrolment Points for enrollments against target achievement. 9
PBGC conversion Points for conversion rate. 9
EnS % Measures what percentage of enrollments were with the bill. If less than 100% negative
marks.
2
Rejection % Points issued for rejection rate of Kyc. Lower the rejection Higher the points. 4
Mobile database
increment No of mobile nos added to db as a percentage of last 3 months base.
4
Email id database
increment No of email ids added to db as a percentage of last 3 months base.
4
Migrations Measures what percentage of old GC customers were migrated. At 100% full marks
awarded.
2
New Enrollment
Retention
1) Stores opened for more than 18 months : No. of members shopped in the past 9
months out of the total enrolments done in the past 18 months. (Note - if enrolment
happened in the last 6 months, the member must shop atleast twice to be counted)
2) Stores opened for less than 18 months : Percentage of Customers shopping Vs total
base of the customer.
4
Repeat Loyalty
Business
% achievemnt Of repeat business(Amount shopped by PBGC members exlcuding 1st bill)
targets.
(targets wil be provided week wise.)
7
PBGC Points Calculation Benchmarks
Current Revised
Enrolment Target achievement
100%-110%
achievement 1 Point 100%-105% achievement 1 Point
Changed
110%-120%
achievement 2 Points 105%-110% achievement 2 Points
120%-130%
achievement 3 Points 110%-115% achievement 3 Points
130%-135%
achievement 4 Points 115%-120% achievement 4 Points
135%-140%
achievement 5 Points 120%-125% achievement 5 Points
Over 140%
achievement 6 Points 125%-130% achievement 6 Points
130%-135% achievement 7 Points
130%-140% achievement 8 Points
Over 140% achievement 9 Points
PBGC Conversion (New Stores)
20%-25% 1 Point 20%-25% 1 Point
Changed
25%-30% 2 Points 25%-30% 2 Points
30%-35% 3 Points 30%-35% 3 Points
35%-40% 4 Points 35%-40% 4 Points
40%-45% 5 Points 40%-45% 5 Points
Over 45% 6 Points 45%-50% 6 Points
50%-55% 7 Points
55%-60% 8 Points
Over 60% 9 Points
% PBGC EnS
100% 2 Point 100% 2 Point
99%-100% -1 Point 99%-100%
-1
Point
98%-99% -2 Points 98%-99%
-2
Points
94%-98% -3 Points 94%-98%
-3
Points
Below 94% -5 Points Below 94%
-5
Points
PBGC Rejection
PBGC Rejection
1%-0.75% 1 Point 1%-0.75% 1 Point
0.75%- 0.5 2 Points 0.75%- 0.5 2 Points
0.5%-0.25% 3 Points 0.5%-0.25% 3 Points
Less than 0.25% 4 Points Less than 0.25% 4 Points
% Increase in Mobile nos Base
% Increase in Mobile nos Base
6% increase 1 Point 4%-6% increase 1 Point
Changed
7%-9% increase 2 Points 6%-8% increase 2 Point
Over 9% increase 3 Points 8%-9% increase
3
Points
Over 9% increase
4
Points
% Increase in Email Base
% Increase in Email Base
6% increase 1 Point 4%-6% increase 1 Point
Changed
7%-9% increase 2 Points 6%-8% increase 2 Point
Over 9% increase 3 Points 8%-9% increase 3 Points
Over 9% increase 4 Points
GC To PBGC Migration
GC To PBGC Migration
Less Than 100% -1 Point Less Than 100% -1 Point
No GC Member
Shopped 0 Point
No GC Member
Shopped 0 Point
100%2 Points 100%
2
Points
Activity level - Only For Stores Less
Than 18 Months (Old Parameter)
Activity level - Only For Stores Less Than 18 Months (Old Parameter)
2%-4% 1 Points 2%-4% 1 Points
4%-6% 2 Points 4%-6% 2 Points
6%-8% 3 Points 6%-8% 3 Points
Above 8% 4 Points Above 8% 4 Points
Repeat Loyalty Business (New Stores)
Repeat Loyalty Business (New Stores)
50%-56% 1 Point 50%-55% 1 Point
Changed
56%-62% 2 Points 55%-60% 2 Points
62%-68% 3 Points 60%-65% 3 Points
68%-74% 4 Points 65%-70% 4 Points
74%-80% 5 Points 70%-75% 5 Points
80% and above 6 Points 75%-80% 6 Points
80% and above 7 Points
Pbgc training

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Pbgc training

  • 2. Point to be discussed • PBGC Benefits • New Dashboard • How To track conversion
  • 3. About Payback Green Card • About Pantaloons Payback Greencard The card has 4 tiers depending on the last 12 months of shopping. The four tiers are 1 Star, 3 Star, 5 Star and 7 Star. Shop and your card upgrades while privileges and discounts increase simultaneously. • The benefits covered under Greencard include discounts, Payback points, complimentary parking, complimentary home drop of altered garments, relaxed exchange policy, complimentary shipping across India, exclusive sale preview, exclusive billing counters and assisted shopping among others. • That's not all –points can be earned at Big Bazaar, HPCL, Make My trip, Book My Show, Ezone and all other Payback partners. The program is truly rewarding.
  • 4.
  • 5. Some Important Point To Remember • Points accrued to a customers PAYBACK account will only be credited after 72 hrs. • The Registration process will take minimum of 4 weeks to be completed • Do remember to present the Green Card to the cashier for swiping at the time of purchasing, to avail of Green Card benefits and offers. • If you do not present your Green Card at the time of purchase, discounts will not be valid on the transaction. However if the Green Card and bill are produced at a later date, the transaction may be recorded for the purpose of Upgrade/ Retention
  • 6. •Free shipping is available anywhere in India, within specified cities only (Pin Codes available at the store) and outside the city of purchase. •Members can avail of a home drop facility for altered garments. Garments given for alterations will be delivered to the address given by the member. Delivery will be within 72 hours within the designated city limits. •In case of any complaints, Green Card members can exchange their purchased garments within 90 days of billing. Members need to carry the original bill for the garments and ensure that the garments are not used or damaged. •To avail of free parking, members need to make purchases at Pantaloons. The minimum parking fee slab will be reimbursed in the member’s bill. •3, 5 and 7 star members can avail of free home delivery. The purchased merchandise will be delivered within 72 hours at the address given by the member. Home delivery will be available only for apparel. •3, 5 and 7 star members can enjoy exclusive billing counters. •7 star members can avail of assisted shopping. Members need to make a prior appointment for the same. •Your Green Card discounts are exclusive and cannot be clubbed with Special/Corporate/Employee privileges. •On sale preview days, discounts will be available to Green Card members only. •Shop for Rs.8,000, Rs.20,000 or Rs. 40,000 within a span of 12 months and upgrade to a 3, 5 or 7 star membership respectively. •Shop for Rs.8,000, Rs.20,000 or Rs. 40,000 within a span of 12 months and retain your 3, 5 or 7 star membership respectively. If these shopping limits are not maintained the member will be assigned one tier below the existing tier. •Shop for Rs.8,000, within a span of 24 months and retain your 1 star membership. If shopping limit is not maintained the member will be terminated •Membership to this program is restricted to individuals with a permanent address and mobile no in India Some Important Point To Remember
  • 7. PBGC Parameter Parameters Description Points PBGC Enrolment Points for enrollments against target achievement. 9 PBGC conversion Points for conversion rate. 9 EnS % Measures what percentage of enrollments were with the bill. If less than 100% negative marks. 2 Rejection % Points issued for rejection rate of Kyc. Lower the rejection Higher the points. 4 Mobile database increment No of mobile nos added to db as a percentage of last 3 months base. 4 Email id database increment No of email ids added to db as a percentage of last 3 months base. 4 Migrations Measures what percentage of old GC customers were migrated. At 100% full marks awarded. 2 New Enrollment Retention 1) Stores opened for more than 18 months : No. of members shopped in the past 9 months out of the total enrolments done in the past 18 months. (Note - if enrolment happened in the last 6 months, the member must shop atleast twice to be counted) 2) Stores opened for less than 18 months : Percentage of Customers shopping Vs total base of the customer. 4 Repeat Loyalty Business % achievemnt Of repeat business(Amount shopped by PBGC members exlcuding 1st bill) targets. (targets wil be provided week wise.) 7
  • 8. PBGC Points Calculation Benchmarks Current Revised Enrolment Target achievement 100%-110% achievement 1 Point 100%-105% achievement 1 Point Changed 110%-120% achievement 2 Points 105%-110% achievement 2 Points 120%-130% achievement 3 Points 110%-115% achievement 3 Points 130%-135% achievement 4 Points 115%-120% achievement 4 Points 135%-140% achievement 5 Points 120%-125% achievement 5 Points Over 140% achievement 6 Points 125%-130% achievement 6 Points 130%-135% achievement 7 Points 130%-140% achievement 8 Points Over 140% achievement 9 Points
  • 9. PBGC Conversion (New Stores) 20%-25% 1 Point 20%-25% 1 Point Changed 25%-30% 2 Points 25%-30% 2 Points 30%-35% 3 Points 30%-35% 3 Points 35%-40% 4 Points 35%-40% 4 Points 40%-45% 5 Points 40%-45% 5 Points Over 45% 6 Points 45%-50% 6 Points 50%-55% 7 Points 55%-60% 8 Points Over 60% 9 Points
  • 10. % PBGC EnS 100% 2 Point 100% 2 Point 99%-100% -1 Point 99%-100% -1 Point 98%-99% -2 Points 98%-99% -2 Points 94%-98% -3 Points 94%-98% -3 Points Below 94% -5 Points Below 94% -5 Points
  • 11. PBGC Rejection PBGC Rejection 1%-0.75% 1 Point 1%-0.75% 1 Point 0.75%- 0.5 2 Points 0.75%- 0.5 2 Points 0.5%-0.25% 3 Points 0.5%-0.25% 3 Points Less than 0.25% 4 Points Less than 0.25% 4 Points
  • 12. % Increase in Mobile nos Base % Increase in Mobile nos Base 6% increase 1 Point 4%-6% increase 1 Point Changed 7%-9% increase 2 Points 6%-8% increase 2 Point Over 9% increase 3 Points 8%-9% increase 3 Points Over 9% increase 4 Points
  • 13. % Increase in Email Base % Increase in Email Base 6% increase 1 Point 4%-6% increase 1 Point Changed 7%-9% increase 2 Points 6%-8% increase 2 Point Over 9% increase 3 Points 8%-9% increase 3 Points Over 9% increase 4 Points
  • 14. GC To PBGC Migration GC To PBGC Migration Less Than 100% -1 Point Less Than 100% -1 Point No GC Member Shopped 0 Point No GC Member Shopped 0 Point 100%2 Points 100% 2 Points
  • 15. Activity level - Only For Stores Less Than 18 Months (Old Parameter) Activity level - Only For Stores Less Than 18 Months (Old Parameter) 2%-4% 1 Points 2%-4% 1 Points 4%-6% 2 Points 4%-6% 2 Points 6%-8% 3 Points 6%-8% 3 Points Above 8% 4 Points Above 8% 4 Points
  • 16. Repeat Loyalty Business (New Stores) Repeat Loyalty Business (New Stores) 50%-56% 1 Point 50%-55% 1 Point Changed 56%-62% 2 Points 55%-60% 2 Points 62%-68% 3 Points 60%-65% 3 Points 68%-74% 4 Points 65%-70% 4 Points 74%-80% 5 Points 70%-75% 5 Points 80% and above 6 Points 75%-80% 6 Points 80% and above 7 Points