Young Cannes Lions_Belarus_Cyber_2017

1. THE PROBLEM
Parents must talk about safe sexual
behavior with their children whereas we
must encourage the dialogue between
parents and children, we must persuade
parents to educate their children on safe
sexual behavior.
It is complicated for parents as they
don’t know the right moment or feel
uncomfortable.

2. TARGET AUDIENCE
Parents of children aged 14-18.
TASK
To prepare and to ground the integrated
digital media campaign based on social
platforms which promotes the
importance of timely information about
safe sexual behavior from reliable
sources.

3. INSIGHT
PARENTS
We don’t talk to our children about it
because we wait when children come to us
and ask and we feel shy or uncomfortable
and don’t know when it’s the right time to
talk to our children about safe sexual
relations.
CHILDREN
We think that we know everything and that’s
why we don’t want to talk to our parents or
we are shy to talk about it and that’s why we
look for the information from other sources
rather than a dialogue with our parents.

4. SOLUTION
We persuade parents to start talking
to their children and at the same time
we inform children that they need to
address their parents and start a
dialogue about safe sexual behavior.
We use two social platforms
(WhatsApp and Viber) and mobile
technology, because they are the most
popular and fast ways of message
delivery.

5. HOW IT WORKS
We suggest installing an application to
the parents’ mobile phones, home
computers and the child’s mobile
phone.
When the child visits websites with
sexual content or prints search queries
in the browser the application shows
him/her a pop-up message: “You are
adult enough? Talk to your parents
first”.

6. HOW IT WORKS
At the same time the application
sends the following sms to the
parents’ phone (WhatsApp, Viber):
“He/she is ready. It’s the right
time to talk”.
This message means that it’s
exactly the day and the time
when the parents need to start a
dialogue with their child.

7. RESULT
After receiving such a message the
parents realize that their child is adult
enough to look for the information
associated with sexual content and
understand that it’s the right time when
they must talk to their children about
safe sexual behavior.
So we encourage both sides for a
dialogue with each other on this
complicated topic.

8. www.unfpa.by