1. Perfect match 60 percent of women say they would
rather work with a female advisor.1
Trusting relationships – Women excel at developing
rapport which is needed in the financial advisor profession.
• Effective communication – Women would like
their advisors to do a better job of asking the right
questions, understanding their needs, avoiding
stereotypical assumptions and explaining risks clearly
without condescension.1
• Lasting loyalty – Women are more likely to share their
experiences with others. Women can also be some of
the most loyal clients.2
Significant opportunity Women tend to be underserved
in the financial services industry.
• Estate planning – 48 percent of estates worth more
than $5 million are controlled by women. 3
• Investment advice – Women account for more than
40 percent of all Americans with gross investable
assets above $600,000.3
• Retirement needs – Women tend to outlive men and
may need a larger retirement nest egg.4
As a woman, you nurture relationships in your life. Because relationship building
is one of a financial advisor’s most valued skills – female advisors are uniquely
positioned to serve a growing market – other women.
?WHY
WOMENA natural ability to serve a growing market
TO LEARN MORE, visit us at securianadvisors.com
Find your fit as a financial advisor
