1. ANNA LIZA ONG PERALTA
▪ Mobile: 0918-3371255 ▪ Email: anna.ongperalta@gmail.com
C5 14F Greenhills Garden Square Condominium, B. Serrano Ave., Quezon City
More than 10 years of experience in the telecommunications industry with focus on trade partners of e-load
and financial services.
Possesses marketing and project management skills coupled with good business acumen.
An ability to adapt and the willingness to learn.
Thrives in a fast-paced environment and performs even under extreme pressure.
Core competencies include:
Project Management ▪ Product Development ▪ Business Development ▪ Marketing ▪ Events Management
Smart Communications, Inc., Makati City
Consultant, PayMaya
November 2015 – May 2016
 Operationalized consumer acquisition that is aligned with the business strategy to propagate the product
while complying to Bangko Sentral ng Pilipinas guidelines
- Supervised a team responsible for customer profiling and card sales
- Liaised with Smart Stores to support PayMaya
Assistant Product Manager, Smart Money and Smart Padala
2014 - October 2015
 Accelerated usage and acquire partnerships for Smart Padala
- Co-enhanced Smart Padala system to be able to send remittance to any mobile network
- Designed a Christmas promo which resulted to 40% increase in average monthly volume
- Maintained relationship with Smart Padala International remittance companies
 Stimulated Smart Money usage of Smart Load retailers
- Delivered revenue of P52M and activations of 57K in 2014
Assistant Product Manager, Smart Load
2012-2013
 Managed Smart Load trade business comprised of 1.2 million retailers with an average of P5B monthly
transaction in 2013
- Designed Load Wallet Loan Facility for retailers which had a revenue of P2.5M in 7 months in 2014
- Instituted the biggest loyalty program for Smart Load retailers, Smart Ka-Partner Rewards, which
instigated a turnaround of a 2-year downward trend on active retailer count by +0.3% in one month in
2013
- Developed a Smart Ka-partner Rebate program which fueled retailers to increase monthly sales by
20% in 2012
Summary
Work Experience

2. Continued Anna Liza Ong Peralta
Senior Product Officer, Smart Load
2009-2011
 Co-managed Smart Load business on trade aspect
- Monitored the prepaid Call and Text Card business which was a P5.5B business in 2011
- Launched load Upsize variants which generated P1.3B in 2011
- Implemented a load mobile app for a more efficient selling of retailers
Product Officer, Smart Load
2007-2009
 Executed Smart Load projects which strengthened the Smart Load business
- Spearheaded product development of Smart Load denominations targeting various market segments
 P15 Load, which grabbed 2% of Smart Load business in 11 months in 2007
 Lahatxt 35 and 20 which generated P847M in 2007
 Christmas-themed gift load card which contributed a revenue of P10M in 3 months
Product Assistant, Smart Money and Smart Padala
2004-2006
 Forged partnership with Smart Padala remittance companies and Smart Money payroll accounts
- Contributed P2M revenue and Smart Money payroll accounts that contributed P360M
Philippine Business for Social Progress, Intramuros, Manila
Fund Campaigns Officer
October 2001 – April 2004
 Conceptualized, coordinated, and implemented two major fundraising events –
- Festival of Trees, a dinner-dance auction which generated funds that was funneled to various on-
ground projects of the foundations
- A golf tournament to raise funds in support of the One Million Job project of the government in 2001
 Spearheaded special projects such as:
- Pres. Aquino Schooldesk Project which donated school desks to public schools
- a Fun Run for the education of Mindanao kids
Staff Assistant
May 2001 – October 2001
 Provided assistance to Communications and Events officers in the execution of the foundation’s affairs
University of the Philippines Manila
BA Organizational Communication, June 1997 – April 2001
St. Stephen’s High School
Honorable Mention, June 1993 – March 1997
Chiang Kai Shek College
Honorable Mention, June 1987 – March 1993
Education