Graphic Design III Project Pitch Slidedeck

1. Project pitch

2. GRIEF

3. Loneliness felt during the grieving process.
How can the community best support the
griever when they don’t know what to say?
GRIEF

4. INITIAL RESEARCH
50% 79% 69%
of those who lose a spouse or signif-
icant other will experience a serious
illness in the 12 months following
that loss.
Following the loss of a spouse or
significant other; this includes loss
of support from family and friends.
There are a multitude of reasons
for losing friends and family in-
cluding; loss of couples friends.
Those widowed can isolate, we
can be sad and unpleasant to be
around.
of Americans who lost a parent
growing up still think about

5. 1
2
3
Grieving itself is a process, but the way the person
intereacts with its community during bereavement is
the problem.
People need to feel community while they’re
grieving in order to move past their grief.
People need to have the space to feel the pain of loss.
HYPOTHESES

6. S U R V E Y SI N T E R V I E W S
“Trying to help but feeling anxious
and not knowing what to do”
“How to ask good questions during
times of grief ”
“Asking me how I was right
away. Made it tougher at first”
“People asking me of I was okay
or if I wanted to talk about any-
thing”
“I am happy again, it will be okay.
I can talk about the situation
comfortably”
“Coming face to face with mortality “
“People need to realize the pain is
real”
RESEARCH

7. WAR ROOM

8. INSIGHTS
Community doesn’t know how to support people during grief.
People need to know that their feelings are validated.
People sometimes feel better once they’ve been prayed for while grieving.
People won’t visit their family in hospitals, or when they’re near death.
People don’t like feeling vulnerable.

9. PROBLEM DEFINITION
STATEMENT
“People don’t know how to support others
during grief. It’s uncomfortable for friends and
family to talk about grief with loved ones who
have expereinced it because they don’t know
what to say. It’s difficult to know exactly what
the griever is going through or how they feel”

10. IDEATION

11. 4 CONCEPTS

12. PROTOTYPING

13. WITH YOU
W
I T H Y O
U
A
T
H
O
U
G H T F U L G
E
S
T
U
RE

14. The final solution was an extension of the re-
membrance book. I wanted to create something
that made the griever feel known and thought
of even when they were experiencing a difficult
time. I also wanted to take into consideration
the feelings of the friends and families involved,
empowering them to be a good friend even
when it’s difficult or uncomfortable.
Through the With You box, individuals are able
to receive a thoughtful gift with little luxuries,
a booklet filled out by the griever, and a box in
which they can keep memories. The giver re-
ceives a guide of how to ask good questions and
fill out the booklet before they give it to their
loved one.
In summary the problem definition statement was
“people don’t know how to support others during
grief, becuase it’s difficult and they don’t know
what to say”
Through the guide they are, givers can see good
questions to ask, along with that they are filling
out a booklet that is thoughtful. . Another benefit
is it’s not super face to face, they are writing down
things, and giving it to the person. Even though
gifts can be superficial, they still show that you
care.
How does this solve the problem?
Project Summary
WITH YOU
W
I T H Y O
U
A
T
H
O
U
G H T F U L G
E
S
T
U
RE

15. Components
Box
Booklet
Guide
S O A P
L A V E N D E R O I L
C H O C O L A T E
B A T H B O M B
C A N D L E

16. H I F R I E N D S
H I F R I E N D S
TONE
Simple
Sophisticated
Kind-hearted

17. BRAND GUIDELINES
TYPOGRAPHY
COLOR LANGUAGE & ACCENTS
LOGO
Dapifer
Museo Sans
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
W
I T H Y O
U
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T
H
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G
H T F U L G
E
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E
Sincere not cheesy
Honest not blunt
Spirited not boring
Patterns will be used a lot
within packaging. They
need to stay within brand
colors, while still making an
impact. Images taken will
have lots of white space
and be only of the with you
box

25. SUMMARY
The Problem
THE SOLUTION
People feel awkward when surrounded by grief. It’s
diffucult to support someone when you’re not sure
what to say or do.
Through the use of a gift, meaningful booklet, and
a helpful guide. With You provides an opportunity
to show that you care, in a thoughtful way. The
booklet gives an avenue to write some meaningful
thoughts to your loved one. The physical gift shows
that youre thinking of them even if you don’t know
what to say. The guide shows the giver some useful
questions to ask their friend who has expereinced
loss. If they are not sure what to say, at least they
have a few options. This solution get’s at the
“awkwardness” component. The giver has to rely on
the gift and what they write in the booklet, which
they can think of before hand.