The competitor analysis based on the competitor of pte universe and some suggestions to improve according to my reasearch and analysis of knowledge

1. COMPETITORS ANALYSIS
BY:
Anjana Kamari

2. COMPETITORS
PTE Success
PTE Tutorial
Language academy
Pearson PTE
E2 Language

3. DIRECT COMPETITORS:
E2 Language
PTE Tutorials
Language academy

4. STRATEGIES:
 The strategies that our competitors are mainly using is pricing strategy and
consumer preferences. As our competitors going on with some specialities they are
more concentrating on customer preference.
What are the needs of customers
Price according to customer preferences
Offers and discounts
Good Packages

5. Free demo class and study materials
On demand teaching and learning
According to customers ease of time
Some extra facility like- Refund , Comprehensive evaluation , R esults in graphical
and tabular form
 Every competitors have this difficult and unique stuffs to sell this courses and to
gather customers for their product.
Some ways that our competitors using is an attractive
advertisement through social media , selling course by making videos and blocks and
tips and tricks . Bulk of study material and sample attracting customers by giving
them some special and different courses.

6. WHAT WEW SHOULD DO?
1. The first we have to concentrate is our pricing, custmers preference and branding
strategies .we can go with presentation pricing, psychological pricing and
promotional pricing, these pricing strategies will help us in branding. It will
differentiate from others to achieveour goals.
2. Like every of our competitors building some strategies to gather customers.so the
second thing we have to concentrate on unique and attractive advertisement

7. 3. We can add games in our session like Swap the word, Rearrange.
so that we can tell our customers about our specialty and we will teach you with the
help of games ,which is easier to learn and understand when they will reach our
target points we can offer them discounts at some percent.
and we can offer some special code and package to new customer for a limited
period, some offers will be only availed for limited time, vocational referral and sale
discounts and giveaways.