Social Media Marketing usage after Pandemic 2020 hit the world. People started using social media during and after covid to entertain, to get information, services and connect with brands.

1. Digital Digest 3
Professor - Susan McVey
MKM915SBB Digital Marketing
Submitted by - Anitaben Mangukiya
amangukiya@myseneca.ca
161416219

2. Social media marketing is the process of
using platforms to educate, promote and
market services, brands, products, contents,
messages to a target
audience/customer/consumer. It involves
creating and sharing engaging, entertaining,
informative, relevant content, interacting with
consumers, followers and prospect customers,
and utilizing the power of social media
networks to build brand awareness, drive
website traffic, generate leads, and ultimately
increase sales or achieve specific marketing
goals.
Social Media Marketing

3. Social Media Marketing and Pandemic
Social media platforms experienced a surge in usage during and
continue after pandemic as people started using more these
channels/mediums for entertainment, information, service and
connection. Brands have leveraged social media marketing to
collaborations, and user-generated content have become popular
strategies.

4. Key Components
Content Strategy - It involves planning and creating various types of content such as text, image, videos,
infographics, and interactive elements that fit best with brand message and target audience
Paid Advertising - Social media platform also offers so many different advertising option, such as sponsored
posts, promoted content, and targeted ads, to reach a wider audience beyond current consumers.
Engagement & Interaction - Actively engage with audience with respondent to comments, messages, e-
mail and mentions. Building community and having two-way communication helps build trust and loyalty.
Analytics & Metrics - Monitor and analyze social media performance and activities by using analytical tools and insights. This will help to measure
effectiveness of specific strategies, and identify successful content and make informed decision for future optimization
Social Media Platforms - Choose social media platform which is most suited with organization’s objective
and audience. Eg., Facebook, TikTok, Pinterest, Instagram, YouTube, LinkedIn, Twitter etc.

5. Benefits of Social Media Marketing
★ Engagement with Audience - Entertaining, informative and engaging content encourage
interaction between brand and audience, which lead to more satisfied, loyal and active followers.
★ Lead generation and customer expansion - Social media help to drive traffic at website,
leading to generate new prospect, and sales conversions or new customers.
★ Market Insights - Social media provides valuable insights of customer preferences, new trends,
and sentiment which help to ahead of trends.
★ Increased Brand awareness - It allows to increase vast audience, increase brand visibility and
recognition.
★ Customer support - Quick and responsive customer engagement and service support on social
media can enhance brand loyalty and satisfaction.
★ Competitive advantage - An effective and creative social media activities and presence can
give competitive advantage.

6. ★ Beginning of Pandemic bring so many changes in our lives.
One is the way brand communicates with customer increase
more on digital media.
★ With the beginning of pandemic many brand convey the
message of safety and to stay home to their beloved
customers.
★ One of successful campaign run by Ikea grab attention of
their customers with beautiful message on social media.
★ Ikea created campaign with #StayHome. Started from Spain
in March 2020 #YoMeQuedoEnCasa (I stay Home) and in
english version #StayHome created by agency McCann.
★ It’s 30 second Ad in which show Home as a place with all
beautiful memories especially place you enjoy with family.
Campaign - Ikea - #StayHome

7. #StayHome - Ikea
❖ “It always be here, no matter what” define strong
message of take difficult time positively as you
have home which means a place with good
memories.
❖ In ad
https://www.youtube.com/watch?v=IHCD5dz2l
8s Ikea didn’t mention about any product but it
can be seen by how comfortable one can be at
home.
❖ creativity combines with Ikea’s distinctive color
palette is still effective in terms of suggesting
anyone to bring comfort, happy times and make
the most out of home.
❖ “Home is where it all begins ..” poured positivity
in people’s life.

8. #StayHome
❏ Success of this campaign lead them to start
another different campaign sharing different
positive stories of people with “Life at home
around the world”
❏ Ad shown on every social media platform.
❏ Ikea Canada showed in two language French
and English
❏ Ikea Canada, Ikea USA, Ikea Australia, Ikea
India, Ikea Spain all social get positive response
and messages from Customers.

9. References
★ https://www.youtube.com/watch?v=IHCD5dz2l8s
★ https://www.linkedin.com/pulse/ikeas-stayhome-campaign-brilliant-initiative-thats-more-hung-
le/
★ https://www.adsoftheworld.com/campaigns/stay-home-0f647b13-2c29-49c0-a2e6-
317f88073913
★ https://www.reuters.com/article/us-ikea-results-idUSKBN27J185

10. Thank you!