Entrepreneurship

1. Lean Canvas
Problem
• Pollution due to sanitary pads
• Non-biodegradable
• Costly
• Not long lasting
Existing Alternatives
• Cotton pads
• Cloth pads
• Subsidised pads
Solution
• Reusable, recyclable,
biodegradable
• Affordable
Cost Structure
• Affordable pads; 20 rupees pack contains 6 sanitary pads
• Has a wrapping paper attached to dispose off used pads
• Advertisements, social media marketing
Revenue Stream
• Inexpensive; only Rs. 20 for 6 pads
Key Metrics
• Sales in a week
• Sales on a discounted
price
Unique Value Proposition
Sakhi is a sanitary pad for modern day
women that aims for a sustainable
future.
High Level Concept
A new, affordable sanitary pad that
is environmental friendly
Unfair
Advantage
• Can’t be copied
easily
Channels
• Social media
marketing
• Door-to-door sales
Customer segment
• Girls and women
belonging in the age
group of 11 or 12years to
45 or 50 years.
Early Adopters
• Environmentalists/
people who want to
opt for sustainable
products.
• Young women of
urban areas