Marketing campaigns are often compromised because of poor quality data. Duplicates can be very subtle and difficult to remove. In this presentation you will find the insights to accurately detect and how to remove them. Then you need to ensure that you do not add any more duplicates - find out how best to avoid this problem.
5 Digital Marketing Tips | Devherds Software Solutions
Find and Remove Duplicate Records from Your Data
1. When Your Data Has To Be Absolutely, Positively Accurate
The Duplicitous Duplicate
How To Find Duplicates
and How To Find Them Quickly
2. When Your Data Has To Be Absolutely, Positively Accurate
You may be wondering how a duplicate can be duplicitous.
Well, duplicates can be awfully deceiving to find at times,
subtle differences fool software engines easily
Mr Richard Morrison, 21 1st West Avenue, Greater London, W1
4AB
Mr. Dick J. Morrison obe, 21a First Western Avenue, London,
w1
E.g
.
3. When Your Data Has To Be Absolutely, Positively Accurate
That innocent looking duplicate can have a devastating
affect…
Incorrect
Reporting: E.g.
Number of
Customers
Reputation Affected:
Sending multiple
correspondence to the
same person
Cost Wastage: Mailing and brochure costs
Missed Opportunity: Information spread across
multiple contacts and accounts
4. When Your Data Has To Be Absolutely, Positively Accurate
So how do remove them once and for all?
Two fold strategy…
Batch find all duplicates and merge/purge them
Create a process and/or add technology to reduce
entering duplicates
Garbage-In,
Garbage-Out
5. When Your Data Has To Be Absolutely, Positively Accurate
Step 1: Find and Eliminate Duplicates
Two considerations required…
What records should I compare?
How do I compare them?
6. When Your Data Has To Be Absolutely, Positively Accurate
Why can’t I compare all records with all others?
You can, but if you have lots of records, then the number
of comparisons becomes huge…and you could be waiting
hours or days for it to process…
Record Size Comparisons
1,000 1,000 x 1,000 = 1,000
2,000 2,000 x 2,000 = 4,000
10,000 10,000 x 10,000 = 100,000,000
Very quickly, the number of
comparisons becomes
impractical
7. When Your Data Has To Be Absolutely, Positively Accurate
Then how do we decide what to compare?
Using a technique called Indexing to categorise similar
records…
…you are substantially reducing the
number of comparisons, and the time
taken to find all the duplicates
8. When Your Data Has To Be Absolutely, Positively Accurate
Here are some ways to match data…
Exact Match
Mathews
Mathews
Fuzzy Match
Liverpool
Livrepol
Case Match
Oxford
OXFORD
Sound Match
Phone
fone
Out of Sequence Match
Sales and Marketing Director
Director of Marketing & sales
Acronym Match
USA
United States of America
Abbreviation Match
Department
Dept
9. When Your Data Has To Be Absolutely, Positively Accurate
How do I compare two records?
Create Duplicate Business Rules Like These:
Rule 1: First Name + Last Name + Email all Match Found Duplicate
Rule 2: First Name + Last Name + Address all Match Found Duplicate
and so on…
10. When Your Data Has To Be Absolutely, Positively Accurate
What if my data is across multiple files or tables?
The same techniques apply, except you have to create rules base
on joining the data together…
Company
Contact
Addresses
Orders Revenue
11. When Your Data Has To Be Absolutely, Positively Accurate
How do I choose the master record?
This will depend on your business…but here some common criter
Most Recently
Created Record
Most Recent
Order
Most Contacts
Most Information
Recently
Modified Record
Best Fit For
Current Target
12. When Your Data Has To Be Absolutely, Positively Accurate
Step 2: Reduce Entering Duplicates?
Create a data entry process for users to search the
system for similar records before a new one is created
and/or
Add special matching codes to the database that
automatically presents the user with a list of possible
duplicates
13. When Your Data Has To Be Absolutely, Positively Accurate
Don’t Wait Any Longer…Eliminate Duplicates Now
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Whether you have a small database or millions
of records, you can accurately and quickly find
and remove duplicate information.
For a no obligation assessment, contact us…