advocacy NGO Networking

1. Advocacy
iCube
Sousse 14.05.2022

2. Texte
Texte
Remembering
Day 1
Welcome!

3. Expectations & Limits
iCube – Advocacy Training
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Previous Trainings
Advocacy Strategic planification
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Expectations
Diagramme de Gantt 4/17

4. Ground Rules
iCube – Advocacy Training

5. Ground Rules
iCube – Advocacy Training

6. Let’s Start!
iCube – Advocacy Training
‫حول‬‫تكوينية‬ ‫شة‬‫ر‬‫و‬
‫والكذا‬
‫والشي‬

7. What’s Advocacy?
iCube – Advocacy Training

8. What’s Advocacy?
iCube – Advocacy Training

9. ADVOCACY
STRATEGY
ROADMAP
STEP 1
Advocacy Issue,
Root Causes and
Identifying Your
Evidence Base
STEP 2
Advocacy Goals and
Objectives
STEP 3
Decision-makers and
Influencers
STEP 4
Opposition
and Obstacles STEP 5
Advocacy Strengths,
Limitations and
Partnerships
STEP 6
Advocacy Approaches
and Activities
STEP 7
Crafting Advocacy
Messages
STEP 8
Measuring Advocacy Progress
and Adaptive Management
‫صناعة‬
‫الحملة‬‫رسالة‬
‫المعارضة‬
‫والعوائق‬
‫المناصرة‬‫هداف‬‫ا‬
‫قلم‬‫والتا‬‫القياس‬
‫القوة‬‫نقاط‬
‫اكات‬‫ر‬‫والش‬‫الحدود‬
‫المشكل‬
‫سباب‬‫ال‬
‫ثباتات‬‫إ‬‫ل‬‫ا‬
‫ار‬‫ر‬‫الق‬‫صحاب‬‫ا‬
‫ن‬‫و‬‫والمؤثر‬
‫المناصرة‬‫وسائل‬

10. Steps of Advocacy
iCube – Advocacy Training
‫المشكل‬
‫سباب‬‫ال‬
‫ثباتات‬‫إ‬‫ل‬‫ا‬

11. Steps of Advocacy
iCube – Advocacy Training
Problematic and root causes in depth
A GOOD ISSUE FOR ADVOCACY IS...
◼︎ A current objective or focus area of your community
◼︎ Based on evidence
◼︎ Can be improved with advocacy
(a change in policy, implementation of an existing
policy, change in budget, etc…)
◼︎ Possible to do in 6 months – 2 years
◼︎ Specific and clear

12. Steps of Advocacy
iCube – Advocacy Training
◼︎ Amount of evidence to prove the problem
◼︎ Potential for partnerships to address the issue
◼︎ Amount of political will to address the issue
◼︎ ”Organization” has unique experience and expertise to
contribute to addressing the issue
◼︎ Availability of resources (time, money, and influence) to
address the issue
◼︎ Risk to your “organization” to address the issue
◼︎ Likelihood the policy change or action will significantly
impact the problem

13. Steps of Advocacy
iCube – Advocacy Training

14. Steps of Advocacy
iCube – Advocacy Training
‫هداف‬‫ا‬
‫المناصرة‬

15. Steps of Advocacy
iCube – Advocacy Training
Specific (simple, sensible, significant)
Measurable (meaningful, motivating)
Achievable (agreed, attainable)
Relevant (reasonable, realistic and resourced, results-based)
Time bound (time-based, time limited, time/cost limited, timely, time-
sensitive)

16. Steps of Advocacy
iCube – Advocacy Training
Specific
Your goal should be clear and specific, otherwise you won't
be able to focus your efforts or feel truly motivated to
achieve it. When drafting your goal, try to answer the five
"W" questions:
What do I want to accomplish?
Why is this goal important?
Who is involved?
Where is it located?
Which resources or limits are involved?

17. Steps of Advocacy
iCube – Advocacy Training
Measurable
It's important to have measurable goals, so that you can
track your progress and stay motivated. Assessing progress
helps you to stay focused, meet your deadlines, and feel the
excitement of getting closer to achieving your goal.
A measurable goal should address questions such as:
How much?
How many?
How will I know when it is accomplished?

18. Steps of Advocacy
iCube – Advocacy Training
Achievable
Your goal also needs to be realistic and attainable to be
successful. In other words, it should stretch your abilities but
still remain possible. When you set an achievable goal, you
may be able to identify previously overlooked opportunities
or resources that can bring you closer to it.
An achievable goal will usually answer questions such as:
How can I accomplish this goal?
How realistic is the goal, based on other constraints, such as
financial factors?

19. Steps of Advocacy
iCube – Advocacy Training
Relevant
This step is about ensuring that your goal matters to you, and that it
also aligns with other relevant goals. We all need support and
assistance in achieving our goals, but it's important to retain control
over them. So, make sure that your plans drive everyone forward, but
that you're still responsible for achieving your own goal.
A relevant goal can answer "yes" to these questions:
Does this seem worthwhile?
Is this the right time?
Does this match our other efforts/needs?
Am I the right person to reach this goal?
Is it applicable in the current socio-economic environment?

20. Steps of Advocacy
iCube – Advocacy Training
Time-bound
Every goal needs a target date, so that you have a deadline to
focus on and something to work toward. This part of the
SMART goal criteria helps to prevent everyday tasks from
taking priority over your longer-term goals.
A time-bound goal will usually answer these questions:
When?
What can I do six months from now?
What can I do six weeks from now?
What can I do today?

21. Steps of Advocacy
iCube – Advocacy Training
‫ار‬‫ر‬‫الق‬‫صحاب‬‫ا‬
‫ن‬‫و‬‫والمؤثر‬

22. Steps of Advocacy
iCube – Advocacy Training
Decision-makers: People with the formal power or authority
to take
the desired policy action and/or their key advisors or staff.
Influencer: People or groups who can have a compelling force
on the actions, opinions, or behavior of decision-makers.

23. Steps of Advocacy
iCube – Advocacy Training
‫ثير‬‫التا‬
‫هتمام‬‫إ‬‫ل‬‫ا‬
KEEP INTO
ACCOUNT
MEET THEIR
NEEDS
MANAGE
CLOSELY
KEEP
INFORMED
◼︎ ALIGNMENT, INTEREST AND INFLUENCE MATRIX (AIIM)

24. Steps of Advocacy
iCube – Advocacy Training
KEY QUESTIONS
◼︎ What are their priorities?
◼︎ What motivates them?
◼︎ What is their background?
◼︎ How supportive are they of your issue?
◼︎ How aware are they of your issue?
SWOT Analysis of stakeholders after Opposition

25. Steps of Advocacy
iCube – Advocacy Training
‫المعارضة‬
‫والعوائق‬

26. Steps of Advocacy
iCube – Advocacy Training
◼︎ Opposition: a group of adversaries or competitors,
especially a rival political party
◼︎ Obstacle: Something that blocks one’s way or prevents or
hinders progress
◼︎ Resistance: the refusal to accept or comply with
something; the attempt to prevent something by action or
argument

27. Steps of Advocacy
iCube – Advocacy Training
◼︎ Influence: the capacity to have an effect on the character,
development, or behavior of someone or something, or the
effect itself
◼︎ Mitigation: Reducing the severity of the problem, issue
and/or obstacles

28. Steps of Advocacy
iCube – Advocacy Training

29. Steps of Advocacy
iCube – Advocacy Training
OPPORTUNITIES THREATS
WEAKNESSES
STRENGTHS
INTERNAL
EXTERNAL HELPFUL HARMFUL

30. Steps of Advocacy
iCube – Advocacy Training
‫القوة‬‫نقاط‬
‫اكات‬‫ر‬‫والش‬‫الحدود‬

31. Steps of Advocacy
iCube – Advocacy Training
KEY ADVOCACY SKILLS
◼︎ Passion, commitment
◼︎ Ability to communicate verbally and written (articulate)
◼︎ Ability to work in a team
◼︎ Likeable
◼︎ Respectful
◼︎ Persistent
◼︎ Good at research and evidence creation
◼︎ Translating evidence into messages

32. Steps of Advocacy
iCube – Advocacy Training
KEY ADVOCACY SKILLS
◼︎ Well connected
◼︎ Listening
◼︎ Ability to read people/discern the situation/identifying
cues/knowing when to and not to push
◼︎ Policy writing and analysis
◼︎ Realism
◼︎ Negotiation skills
◼︎ Motivation skills
◼︎ Presentable/good physical appearance

33. Steps of Advocacy
iCube – Advocacy Training
KEY ADVOCACY SKILLS
◼︎Swift attention to problems
◼︎ Shared power
◼︎ Clear expectations
◼︎ Mutual responsibility
◼︎ Ample recognition, thanks, and praise
◼︎ Inspiration and celebration
◼︎ Strategic thinking

34. Steps of Advocacy
iCube – Advocacy Training
“IF YOU WANT TO GO FAST, GO
ALONE.
IF YOU WANT TO GO FAR, GO
TOGETHER.”
African Proverb

35. Steps of Advocacy
iCube – Advocacy Training
EFFECTIVE PARTNERSHIPS
◼︎ Bring resources to the advocacy effort.
◼︎ Are generally easy to work with.
◼︎ Are aligned with your advocacy goal.
◼︎ Bring few risks.

36. Steps of Advocacy
iCube – Advocacy Training
‫وسائل‬
‫المناصرة‬

37. Steps of Advocacy
iCube – Advocacy Training

38. Steps of Advocacy
iCube – Advocacy Training
ACTIVITY CATEGORIES
◼︎ Events and meetings
◼︎ Materials and publications
◼︎ Generating or collating data and evidence
◼︎ Media and communications

39. Steps of Advocacy
iCube – Advocacy Training
‫صناعة‬
‫رسالة‬
‫الحملة‬

40. Steps of Advocacy
iCube – Advocacy Training
1. What is the issue?
2. Why should the decision-maker care about the
issue?
3. What is the proposed solution and how will it
impact the problem?
4. What do you want the decision-maker to
specifically do following your interaction?

41. Steps of Advocacy
iCube – Advocacy Training
Advocacy Messengers should be :
◼︎ Diverse.
◼︎ Effective public speakers.
◼︎ Support your advocacy goal.

42. Steps of Advocacy
iCube – Advocacy Training
‫قلم‬‫والتا‬‫القياس‬

43. Steps of Advocacy
iCube – Advocacy Training
◼︎ Measure small incremental change
◼︎ Changes in language
◼︎ Public statements

44. Steps of Advocacy
iCube – Advocacy Training

45. ‫شكرا‬