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
 Business ethics are the moral principles that act as
guidelines for the way a business conducts itself and
its transactions. In many ways, the same guidelines
that individuals use to conduct themselves in an
acceptable way – in personal and professional
settings – apply to businesses as well.
Business Ethics

 Keeps the business working within the boundaries of the
law
 Ensures that they aren't committing crimes against their
employees, customers, consumers or other parties
 Businesses can also build trust between the business and
consumers
 If consumers feel that a business can be trusted, they will
be more likely to choose that business over its competitors
 Some businesses choose to use certain aspects of business
ethics as a marketing tool, particularly if they decide to
highlight a popular social issue
Importance of
Business Ethics

 Can result in increased brand equity overall.
 Appealing to investors and shareholders so they sink
money into the company
 Leveraging ethical business practices properly can be
a path to success for many businesses
 Can also be beneficial for the business' employees
and operations
 Attracting top talent is easier for ethical businesses
 Produces more dedicated employees and can also
reduce recruitment costs
Importance of
Business Ethics

 Basic standards dictate what is wrong or unethical in
terms of business practices
 Some unethical business practices are obvious or true for
companies around the world, they do still occur.
 Determining what practices are ethical or not is more
difficult to determine if they exist in a grey area where the
lines between ethical and unethical can become blurred
 Technically, the practice is not illegal
 However, it might be considered a grey area – close to,
but not quite, bribery
Determining
Right and Wrong

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Business Ethics (BE), Ethical Business (EB)

  • 1.
  • 2.   Business ethics are the moral principles that act as guidelines for the way a business conducts itself and its transactions. In many ways, the same guidelines that individuals use to conduct themselves in an acceptable way – in personal and professional settings – apply to businesses as well. Business Ethics
  • 3.   Keeps the business working within the boundaries of the law  Ensures that they aren't committing crimes against their employees, customers, consumers or other parties  Businesses can also build trust between the business and consumers  If consumers feel that a business can be trusted, they will be more likely to choose that business over its competitors  Some businesses choose to use certain aspects of business ethics as a marketing tool, particularly if they decide to highlight a popular social issue Importance of Business Ethics
  • 4.   Can result in increased brand equity overall.  Appealing to investors and shareholders so they sink money into the company  Leveraging ethical business practices properly can be a path to success for many businesses  Can also be beneficial for the business' employees and operations  Attracting top talent is easier for ethical businesses  Produces more dedicated employees and can also reduce recruitment costs Importance of Business Ethics
  • 5.   Basic standards dictate what is wrong or unethical in terms of business practices  Some unethical business practices are obvious or true for companies around the world, they do still occur.  Determining what practices are ethical or not is more difficult to determine if they exist in a grey area where the lines between ethical and unethical can become blurred  Technically, the practice is not illegal  However, it might be considered a grey area – close to, but not quite, bribery Determining Right and Wrong