General Principles of Intellectual Property: Concepts of Intellectual Proper...
Business Ethics (BE), Ethical Business (EB)
1.
2.
Business ethics are the moral principles that act as
guidelines for the way a business conducts itself and
its transactions. In many ways, the same guidelines
that individuals use to conduct themselves in an
acceptable way – in personal and professional
settings – apply to businesses as well.
Business Ethics
3.
Keeps the business working within the boundaries of the
law
Ensures that they aren't committing crimes against their
employees, customers, consumers or other parties
Businesses can also build trust between the business and
consumers
If consumers feel that a business can be trusted, they will
be more likely to choose that business over its competitors
Some businesses choose to use certain aspects of business
ethics as a marketing tool, particularly if they decide to
highlight a popular social issue
Importance of
Business Ethics
4.
Can result in increased brand equity overall.
Appealing to investors and shareholders so they sink
money into the company
Leveraging ethical business practices properly can be
a path to success for many businesses
Can also be beneficial for the business' employees
and operations
Attracting top talent is easier for ethical businesses
Produces more dedicated employees and can also
reduce recruitment costs
Importance of
Business Ethics
5.
Basic standards dictate what is wrong or unethical in
terms of business practices
Some unethical business practices are obvious or true for
companies around the world, they do still occur.
Determining what practices are ethical or not is more
difficult to determine if they exist in a grey area where the
lines between ethical and unethical can become blurred
Technically, the practice is not illegal
However, it might be considered a grey area – close to,
but not quite, bribery
Determining
Right and Wrong