Angel SEO (http://www.angelseo.co.uk) - Business Startup Seminar (May 2010)

1. SEO in a nutshell Angel SEO – Your website guardian Presented by Dave Cain, Managing Director & Senior SEO Consultant www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

3. SEO Basics: What is S earch E ngine O ptimisation ( SEO )? Search engine optimisation, also known as SEO, is the method of increasing the amount of quality or targeted traffic to your website though organic (non-paid) listings in the search engines. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

4. SEO Basics: Who is SEO for? SEO is for any individual or business that has a website and would like an improved online presence. Did you know that Google serves an estimated 75% of UK internet users. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

5. SEO Basics: Why do I need SEO? For a website to get on to the first page of Google, the involvement of SEO is crucial. It’s not just small businesses that need SEO - large blue chip companies such as Walt Disney, Tesco, Microsoft, Dell and even eBay all have SEO divisions or hire specialist SEO agencies (or even both) to improve their online exposure and sales. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

12. SEO Tips: Keyword Strategies For any business to succeed online it needs to target the right keywords. Targeting big keywords like ‘’Holidays’, ‘Cars’, ‘Mobile Phones’ etc can take a long time to achieve as they are known as broad terms with a lot of competition. Try tweaking your keywords and target the niche terms which people are searching for to gain those quick wins. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

13. SEO Tips: Website Content One of the major aspects that Google looks at is the content on a website. It uses this to gauge what the webpage/website is about so that it can rank it appropriately. Also one key point to remember is that the content has to be completely unique. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

14. SEO Tips: Link Building Link building along with unique content are just some of the major factors with SEO. A very simple and effective way to build up backlinks to your website is to create networks on such websites as Facebook, Twitter, Squidoo and Wordpress. Link building is about quality not quantity. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

15. SEO Tips: Sitemaps Many websites have poorly coded menus (navigation), image heavy pages, JavaScript functions, flash elements, basically there are a lot of potentials that could stop the search engines from finding all of your websites pages. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

17. Over to you… Do you have any SEO questions? www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277

19. So what are you waiting for? Stop advertising and start optimising! Thank you for your time and if you would like to have a chat with Angel SEO you can find us at stand 603. www.angelseo.co.uk | info@angelseo.co.uk | 01623 799 277