4. “Our partners in East Midlands,
London, and Sheffield will undertake
world-class research and provide
services that will deliver long-term
systematic change to benefit the
health of the nation”.
Lord Seb Coe
9 January 2012
5. NCSEM Research Themes
Physical Activity in Disease Prevention
Promote physical activity and healthy lifestyles as a
preventative therapy for long term conditions.
Chronic Disease Treatment
Develop the prescription of physical activity in the
treatment of chronic disease.
Musculoskeletal Health
Develop models for the use of physical activity in
diagnosis and management of musculoskeletal
disorders, and public cost savings through reduction
in work absenteeism.
Mental Health and Wellbeing
Improve staff wellbeing, reduce
absenteeism and enhance productivity,
through physical activity.
Promote physical activity in the
treatment of mental illness and deliver
research, education and training in the
identification of eating disorders in
sport.
Performance Health
Research elite athlete performance to
further understand how to optimise
health for this population and make it
applicable to benefit other groups,
such as the ageing population.
9. Move More and Business
Research with CIPD, the Health and Wellbeing at
Work 2018 report, found that businesses who
had health and wellbeing activities in place in
2017 found that it resulted in better employee
morale and engagement (44%), a healthier and
more inclusive culture (35%) and lower sickness
absence (31%).
13. 232 498,204
Steel City Derby
2018 Move More Month
Participation
Move More Workplace Challenge
Workplaces Teams
605
Participants
3,202
5.4
Fans Minutes
140
million
active minutes
V
14. 196kImpressions
231Tweets
1,477Followers
10.4kProfile Visits
1.7kVideo Views
50kReach
1.9kPost Engagements
100Likes
279k(Weekly Reach)
Move More Month Public Reach
300
54
Twitter
5,441App Users
Top Postcodes
by User
Facebook
Media Engagement
Participating Organisers
City-wide Events
Radio Sheffield
133k(Readership)
Sheffield Star Newspaper
62k(Readership)
Sheffield Telegraph
6.8m(Daily Reach)
BBC Breakfast
15. Contact details
Andrew Picken MRSPH
NCSEM Move more consultant (workplace)
ajp28consultancy@gmail.com
@AJPConsultant
Web: www.shu.ac.uk/research/cses/
www.movemoresheffield.com
Editor's Notes
Inspire regeneration from Physical inactivity kills more people than obesity
In the UK the message around obesity is well known but perhaps less well know is the concept of how much we move is more important than our waist line and the PA is a key variable for public health
DoH – put out a commission, asking cities to group together to become a key partner of the NCSEM
Sheffield was successful, along with east midlands and London
Challenged us for world class research + provide services for long term systematic change to benefit the health of the nation
Whole system approach, involving 12 different partners from the NHS, two universities, private, public, leisure sectors, voluntary, local authority and the English Institute of Sport
And the way we want to achieve this – the mission – to be active as part of every day life, regardless of where they work, or attend school
And ours in the Move More Plan – identifies 6 main areas of work
List
And I am going to take you through a couple of these to give you a flavour of the work we are doing here in Sheffield
Developed our very own Move More Challenge
Simply whole month, this year in June, last year in July, Invite a whole city to be physically active, try something new, invite a colleague, engage with the local providers and their offerings, to take part in a PA challenge
Monitor impact of this through the Move More App which is free to download which monitors your PA levels, or sync their own devices such as fitbit or strava
Then engage in a host of different challenges such as the Workplace Challenge or the Steel City Derby which is pitting the two football clubs against one another, where the fans activity equals goals, the more active their fans are the more goals they score for their team
Key points of interest, graph in top right
Users by post code – mainly affluent areas, but other less affluent areas did also engage
Our task is to engage more of these people – using better forms of marketing such as news papers etc.
Many thanks for your attention and to be given the opportunity to briefly outline what we are doing in regard to behaviour change on a population level in Sheffield.
Here are my contact details, feel free to get in contact after today if you would like to hear more.