SlideShare a Scribd company logo
1 of 10
The Gap Between Marketing Strategy
and Execution is Closing
“Two-thirds of executives say their
organizations don't have the capabilities
to support their strategy.”
- Paul Leinwand and Cesare Mainardi
Harvard Business Review
“A recent survey of more than 400 global
CEOs revealed that the ability to execute
strategy was their number one challenge.”
- Massachusetts Institute of Technology (MIT)
“CMOs and Marketing Executives globally
are being tied directly to their ability to
execute against growth strategies while
improving efficiency, effectiveness, and
alignment.”
- Sirius Decisions
“There is no longer a gap between Marketing
Strategy and Execution. With new technologies,
precise setup, and digital agility, you can
execute, report, and iterate on success.”
-Andrew Yang, Managing Partner
*SiriusDecisions
But how?
A Marketing Execution Agency
We close the gap between
Marketing Strategy and Execution.
Where strategy
meets execution.
Websites
The foundation to any successful digital campaign. Whether it's your corporate
website, a marketing campaign, or a customer-focused client portal. We establish
objectives then build websites along with your brand.
Campaign Execution & Technology
Bring your ideas to life with a programmatic approach to Marketing. Build, track,
iterate on what works with new and existing Marketing Technologies.
Reporting and Analytics
Data and analytics are the essence of today's Marketing. We help you report on
metrics and campaign success to fuel further new initiatives.
Marketing Project Management
Take the difficulty out of resourcing, budgeting, and timing of complex ideas to
execution. If you have an idea, chances are we've done it and can help you achieve
your goals with new and existing resources.
What We Do
You’ll be in
Good Company

More Related Content

What's hot

Building a Marketing Operations Program
Building a Marketing Operations ProgramBuilding a Marketing Operations Program
Building a Marketing Operations Program
Lionbridge
 
How a DMPs Success Begins Offline
How a DMPs Success Begins OfflineHow a DMPs Success Begins Offline
How a DMPs Success Begins Offline
Paul Mander
 
Dmc white paper data economics
Dmc white paper data economicsDmc white paper data economics
Dmc white paper data economics
mvsavage
 
Build Your 90 Day Digital Communications Plan Final
Build Your 90 Day Digital Communications Plan FinalBuild Your 90 Day Digital Communications Plan Final
Build Your 90 Day Digital Communications Plan Final
Jaggers Communications
 

What's hot (20)

S.M.A.R.T
S.M.A.R.TS.M.A.R.T
S.M.A.R.T
 
Building a Marketing Operations Program
Building a Marketing Operations ProgramBuilding a Marketing Operations Program
Building a Marketing Operations Program
 
PR careers and advice for students
PR careers and advice for studentsPR careers and advice for students
PR careers and advice for students
 
Excellence in Missouri Keynote - Malcolm Baldrige 2012 Social Media Criteria
Excellence in Missouri Keynote - Malcolm Baldrige 2012 Social Media CriteriaExcellence in Missouri Keynote - Malcolm Baldrige 2012 Social Media Criteria
Excellence in Missouri Keynote - Malcolm Baldrige 2012 Social Media Criteria
 
KC IABC Business Communicators Summit - Keynote
KC IABC Business Communicators Summit - KeynoteKC IABC Business Communicators Summit - Keynote
KC IABC Business Communicators Summit - Keynote
 
Digital strategy ppt
Digital   strategy pptDigital   strategy ppt
Digital strategy ppt
 
mhlambi sobade
mhlambi sobademhlambi sobade
mhlambi sobade
 
Mythology Marketing System
Mythology Marketing SystemMythology Marketing System
Mythology Marketing System
 
How to Build a Winning Martech Stack
How to Build a Winning Martech StackHow to Build a Winning Martech Stack
How to Build a Winning Martech Stack
 
How a DMPs Success Begins Offline
How a DMPs Success Begins OfflineHow a DMPs Success Begins Offline
How a DMPs Success Begins Offline
 
E&A
E&AE&A
E&A
 
Agency Management Playbook
Agency Management PlaybookAgency Management Playbook
Agency Management Playbook
 
Is measurement part of your digital DNA? - Dirk Shaw @dirkmshaw Added Is me...
Is measurement part of your digital DNA? - Dirk Shaw @dirkmshaw Added 	 Is me...Is measurement part of your digital DNA? - Dirk Shaw @dirkmshaw Added 	 Is me...
Is measurement part of your digital DNA? - Dirk Shaw @dirkmshaw Added Is me...
 
How Social Media Can Destroy Your Business Model
How Social Media Can Destroy Your Business ModelHow Social Media Can Destroy Your Business Model
How Social Media Can Destroy Your Business Model
 
How Social Media Can Destroy Your Business Model Final
How Social Media Can Destroy Your Business Model FinalHow Social Media Can Destroy Your Business Model Final
How Social Media Can Destroy Your Business Model Final
 
5-Step Markete's Guide to Tamming Your Data
5-Step Markete's Guide to Tamming Your Data5-Step Markete's Guide to Tamming Your Data
5-Step Markete's Guide to Tamming Your Data
 
Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016
 
Dmc white paper data economics
Dmc white paper data economicsDmc white paper data economics
Dmc white paper data economics
 
Marketing Strategy Framework
Marketing Strategy FrameworkMarketing Strategy Framework
Marketing Strategy Framework
 
Build Your 90 Day Digital Communications Plan Final
Build Your 90 Day Digital Communications Plan FinalBuild Your 90 Day Digital Communications Plan Final
Build Your 90 Day Digital Communications Plan Final
 

Similar to 3 Avenues - A Marketing Execution Agency - Closing The Gap Between Marketing Strategy and Execution

9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook
9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook
9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook
Sherry Lamoreaux
 
FINALCMO-Solution-Guide_ModernMarketing_October2015
FINALCMO-Solution-Guide_ModernMarketing_October2015FINALCMO-Solution-Guide_ModernMarketing_October2015
FINALCMO-Solution-Guide_ModernMarketing_October2015
Evan Greene
 
Corporate Profile
Corporate ProfileCorporate Profile
Corporate Profile
Mazen Farah
 
BCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdf
BCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdfBCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdf
BCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdf
ssuser44c891
 

Similar to 3 Avenues - A Marketing Execution Agency - Closing The Gap Between Marketing Strategy and Execution (20)

Win Over Your Competitors with Data Driven Marketing
Win Over Your Competitors with Data Driven MarketingWin Over Your Competitors with Data Driven Marketing
Win Over Your Competitors with Data Driven Marketing
 
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
2014 Inbound Marketing Benchmark Survey: Trends by Company Size2014 Inbound Marketing Benchmark Survey: Trends by Company Size
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
 
MARKETING IN THE DRIVER'S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE
MARKETING IN THE DRIVER'S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUEMARKETING IN THE DRIVER'S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE
MARKETING IN THE DRIVER'S SEAT: USING ANALYTICS TO CREATE CUSTOMER VALUE
 
9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook
9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook
9 Essentials to Grow Your Agency and Help Your Clients Succeed - an Act-On eBook
 
Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)Digital Marketing Audit Template (2016)
Digital Marketing Audit Template (2016)
 
Marketing and Finance Example Personas.pptx
Marketing and Finance Example Personas.pptxMarketing and Finance Example Personas.pptx
Marketing and Finance Example Personas.pptx
 
Structuring Your Marketing Team
Structuring Your Marketing TeamStructuring Your Marketing Team
Structuring Your Marketing Team
 
FINALCMO-Solution-Guide_ModernMarketing_October2015
FINALCMO-Solution-Guide_ModernMarketing_October2015FINALCMO-Solution-Guide_ModernMarketing_October2015
FINALCMO-Solution-Guide_ModernMarketing_October2015
 
capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021
 
Corporate Profile
Corporate ProfileCorporate Profile
Corporate Profile
 
Digital media marketing manchester
Digital media marketing   manchesterDigital media marketing   manchester
Digital media marketing manchester
 
Digital media marketing manchester
Digital media marketing   manchesterDigital media marketing   manchester
Digital media marketing manchester
 
Marketing automation software or strategy webinar
Marketing automation software or strategy webinarMarketing automation software or strategy webinar
Marketing automation software or strategy webinar
 
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
 
Moblizing Marketing Ops: Interactive Web 2.0 World
Moblizing Marketing Ops: Interactive Web 2.0 WorldMoblizing Marketing Ops: Interactive Web 2.0 World
Moblizing Marketing Ops: Interactive Web 2.0 World
 
Harvard-Business-Review
Harvard-Business-ReviewHarvard-Business-Review
Harvard-Business-Review
 
The Employment Forecast Calls for Marketing Operations
The Employment Forecast Calls for Marketing OperationsThe Employment Forecast Calls for Marketing Operations
The Employment Forecast Calls for Marketing Operations
 
Advanced Marketing Performance Management Benchmark Report
Advanced Marketing Performance Management Benchmark ReportAdvanced Marketing Performance Management Benchmark Report
Advanced Marketing Performance Management Benchmark Report
 
BCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdf
BCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdfBCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdf
BCG_The_Agile_Marketing_Organization_Sep_2015_tcm9-59378.pdf
 
Ibm 1901 2019_marktr
Ibm 1901 2019_marktrIbm 1901 2019_marktr
Ibm 1901 2019_marktr
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (20)

Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift AdvertisingElevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 

3 Avenues - A Marketing Execution Agency - Closing The Gap Between Marketing Strategy and Execution

  • 1. The Gap Between Marketing Strategy and Execution is Closing
  • 2. “Two-thirds of executives say their organizations don't have the capabilities to support their strategy.” - Paul Leinwand and Cesare Mainardi Harvard Business Review
  • 3. “A recent survey of more than 400 global CEOs revealed that the ability to execute strategy was their number one challenge.” - Massachusetts Institute of Technology (MIT)
  • 4. “CMOs and Marketing Executives globally are being tied directly to their ability to execute against growth strategies while improving efficiency, effectiveness, and alignment.” - Sirius Decisions
  • 5. “There is no longer a gap between Marketing Strategy and Execution. With new technologies, precise setup, and digital agility, you can execute, report, and iterate on success.” -Andrew Yang, Managing Partner *SiriusDecisions
  • 7. A Marketing Execution Agency We close the gap between Marketing Strategy and Execution.
  • 9. Websites The foundation to any successful digital campaign. Whether it's your corporate website, a marketing campaign, or a customer-focused client portal. We establish objectives then build websites along with your brand. Campaign Execution & Technology Bring your ideas to life with a programmatic approach to Marketing. Build, track, iterate on what works with new and existing Marketing Technologies. Reporting and Analytics Data and analytics are the essence of today's Marketing. We help you report on metrics and campaign success to fuel further new initiatives. Marketing Project Management Take the difficulty out of resourcing, budgeting, and timing of complex ideas to execution. If you have an idea, chances are we've done it and can help you achieve your goals with new and existing resources. What We Do