2. HELLO. Thank you for taking the time to check
out my graphic design portfolio.
I have been working as a graphic
designer in various capacities for
over five years. During that period, I
have worked on a plethora of projects
for a wide variety of subjects. These
include logos, fliers, mailers, email
correspondence, posters, stationary,
and other various materials.
But designing is only half the battle.
What draws me to this particular field
is the development and planning of
various campaigns then measuring
their effectiveness in the field. Having
a comprehensive understanding of
the overall process of a campaign
is an essential asset for an effective
designer and communicator.
So please, have a look at my work and
please do not hesitate to reach out to
me with any questions, comments, or
if you want to talk about nerdy things.
Thank you,
3. Index
PHOTOGRAPHY SAMPLES
ABOUT / EXPERIENCE
REFERENCES
PHOTOSHOP PROJECTS
INDESIGN PROJECTS
ILLUSTRATOR PROJECTS
4. ABOUT &
EXPERIENCE
Andrew Wilson
405.664.8586
andrewwilson7891@gmail.com
BY THE NUMBERS
B.A. in Communication / / (Minor in History)
UNIVERSITY OF OKLAHOMA / / JUNE 2014
FedEx Office MAY 2008 - OCTOBER 2014
LEAD CONSULTANT / / NORMAN, OK.
A.A.S. in Graphic Communication (Print Emphasis)
OKLAHOMA CITY COMMUNITY COLLEGE / / MAY 2011
2
10
DEGREES
YEARS IN
CUSTOMER
LEADERSHIP
POSITIONS
SERVICE
AND
The job responsibilities associated with this position include consulting with clientele for their design and product needs. This includes having a working knowledge of products and services while delivering high levels of customer service. This position requires the ability to multi-task in a deadline oriented field.
I am responsible for sifting through various reports for production metrics, service, and sales to see where improvements can be made in terms of reducing waste and improving efficiency. I oversee a staff of three to six team members on a daily basis to meet order deadlines and various projects and tasks assigned by upper management.
Other duties include auditing store financials and other metrics for standard operating procedures compliance, ordering supplies for the center, and serving as the safety and security subject matter expert for our center.
Awards and Recognition
August 2014 - Beacon Award - For service to the center and leadership displayed during the transition of management.
April 2013 - Beacon Award - For exemplary sales during the product of the month campaign.
•
Consult with customers to meet their needs of products, services, and turn around times
•
Design, outsource, and directly produce customer orders and check to ensure quality standards are consistent
•
Manage small staff of team members to accomplish tasks and orders
•
Data mine reports to seek improvement areas, implement action plans, and measure results
•
Track inventory and order supplies
•
Audit financials and other metrics for proper procedure compliance
•
Served as Safety and Security Subject Matter Expert for the center
•
Developed skills and tools in order to effectively engage with customers and co-workers
•
Learned various ways of merchandising, managing inventory, and ordering supplies
•
Developed strategies in order to increase revenue and minimize cost
•
Learned what it takes to be a part of a successful team and foster team mentality
HIGHLIGHTS
HIGHLIGHTS
OTHER CUSTOMER SERVICE POSITIONS
Academy Sports AUG 2009 - JUNE 2010
CUSTOMER SERVICE ASSOCIATE / / OKC, OK.
Office Depot JAN 2006 - FEB 2008
DEPARTMENT MANAGER / / OKC, OK.
Mathis Bros. Furniture FEB 2004 - JAN 2006
ASSIST. DEPARTMENT MANAGER / / OKC, OK.
5
YEARS IN
5. Majority Designs Feb 2012 - PRESENT
GRAPHIC DESIGNER / / OKC OK.
TECHNICAL SKILLS &
SOFTWARE KNOWLEDGE
Freelance Graphic Designer
2008 - PRESENT
COMMUNICATION
&
6
YEARS IN
CAMPAIGN
GRAPHIC
DESIGN
At Majority Designs, my responsibilities are to collaborate with the Art Director and the Account Managers in order to design various campaign messages and associated artwork. We create materials such as: fliers, brochures, donor cards, posters, outdoor signs, logos, business cards, stationary, surveys, direct mail pieces and email correspondence. In some cases, I data mine the information provided to examine the effectiveness of the campaign. I utilize the Adobe Creative Suite and Microsoft Office in order to design the various pieces. Also, I contribute to developing message strategies and also set and follow branding guidelines. Other responsibilities include preparing printed files and sending them to a commercial press and accurately archiving various data and designs within the online network.
Awards and Recognition
Artwork created for the 2012 political cycle was nominated for a Reed Award for “Toughest Mail Piece.”
ADOBE CREATIVE SUITE
Photoshop
InDesign
Illustrator
Dreamweaver
Flash (Entry-level)
Fireworks (Entry-level)
Bridge
Acrobat Pro
MICROSOFT OFFICE
Word
Powerpoint
Excel
Publisher
Outlook
iWork / MAC
Pages
Numbers
Keynote
iMovie
HARDWARE
Mac & PC
DSLR Cameras
Laser / Ink-jet Printers
Other Office Equipment
For the past six years, I have worked as a part-time freelance graphic designer. Over this period of time, I have created items for clients such as car wraps, direct mail, fliers, invitations, web graphics, and various business collateral. This has given me a practice in maintaining strict deadlines, working directly with clients, experience in seeking out various vendors and maintaining a budget.
•
Collaborate in team environment
•
Tailor designs to each unique client
•
Help construct, implement, and monitor various facets of clients’ campaigns.
•
Shop around for vendors to meet needs in terms of cost and quality
•
Organize and archive files
•
Work independently
•
Experience in creating a variety of different print and digital products
HIGHLIGHTS
Years in Oklahoma City
26
THE NEED TO KNOWS
FAVORITE FOODS
HOBBIES & PASSIONS
SUSHI
PIZZA
SEAFOOD
OU FOOTBALL
OKC THUNDER
ARCHERY
PHOTOGRAPHY
MARIO KART
FRISBEE GOLF
FOODIE
SCUBA DIVING
THE LAST
CRUSADE
PERSONAL TOP 10 MOVIES
INDIANA JONES &
THE DARK KNIGHT
PULP FICTION
THE EMPIRE STRIKES BACK
RAIDERS OF THE LOST ARK
SAVING PRIVATE RYAN
SCHINDLER’S LIST
GUARDIANS OF THE GALAXY
THE DEPARTED
HOLIDAY INN
6. PHOTOSHOP
Photoshop is an essential tool for any graphic designer. With its diverse capabilities, it is used for a plethora of different means.
Every time I work on a project, I use Photoshop in some capacity; whether it is to make minor adjustments to an image, adjust the color or effects of an image, or taking several images and creating something brand new.
7. Fantasy Football Flyer
This image was created for a client’s fantasy football league
promotion. He was looking for a new way to distribute the
information with a simple design.
In order to create this graphic, I found a stock image of a football
on football turf. The grass of the turf was a consistent shade of
green. To create the shadow effect of the background, I created
a selection that included the football and duplicated the layer.
To darken the background, I adjusted the brightness and the
contrast of the layer. I applied a gradient to the field to make the
foreground brighter than the background.
To create the metal effect for the headline, I created a new
layer and then filled it with black. Then, I used the noise filter to
create black and white dots. Motion blur was applied to give
the appearance of brushed metal. Finally, it was applied as a
clipping mask to the text. The rest of the text was added and
then the file was flattened to reduce file size.
8. 2013 OKC Thunder Poster
This Photoshop composite was a personal project
commemorating the 2013-2014 Oklahoma City Thunder’s
season. The dominant colors are blue and orange, the
colors of the team.
Various images were selected of different players for this
project. I used Photoshop to mask out the background in
each picture. Then, I adjusted the contrast, brightness,
and color saturation to each image to emphasize the blue
and orange in the uniform.
A stock image of lightning was used for the background
and I placed a blue overlay to make the sky the color
I desired. I created the rain effect by adding noise and
adding a motion blur filter to the layer.
The banner and text were placed on top of the images and
then the elements were skewed to their current position.
Finally, the ball in Westbrook’s hand was masked out and
placed on top of the banner to complete the project.
9. Undercuts Branding
Uppercuts was a business aimed at lawn work
and landscaping. The logo (top) was created by
combining multiple images of grass. Then the
lettering was used to mask out specific parts of the
grass image. When creating the mask, it was made
so that some of the grass blades extended over the
letter. This, combined with the smudge tool, created
the effect of the grass subtly hanging over the edge.
The business card (middle) was created by using
the same logo and placing it on top of a stock
image of mowed grass. A drop shadow was used
to blend the Undercuts logo on top of the grass.
The color of the text was pulled from the logo to
create a consistent look.
The letterhead (below) was created by using the
company logo and applying a drop shadow to blend
it. Then, the stripe was created by performing the
same steps used to create the logo. Then the text
was applied to match the color scheme of the logo.
405.XXX.XXXX
XXXXX E. Main St
Oxford, MS 38655
undercutsinfo@gmail.com
10. Basketball isn’t the only thing thundering down
The Great Plains. Over the past two decades, the
Oklahoma City area has transformed itself into a
sprawling urban community. By investing in small
businesses, expanding infrastructure, and keeping
tax-rates low, Oklahoma City has become a featured
destination for diverse businesses of all sizes.
In Oklahoma, we know a little something about
exceeding expectations. Whether it is on the court
or off, Oklahoma City is a powerhouse, with great
potential. Together, we can all be champions. Won’t
you think about joining our team in Oklahoma City?
Rising above the rest.
Oklahoma Bureau
of Small Business
Development
Oklahoma City Small Business Poster
This poster was created using
a personal photograph and
Photoshop. The sky around the
building was masked out. Then, a
duplicate of the image was placed
behind the building. An orange box
was placed behind the building
and then the text was used to
mask out parts of the orange box
to show the sky.
The image was placed in InDesign
where the copy was applied. The
logo was created in Illustrator and
then placed in the InDesign file.
11. Banner Placement in Photo
This image was created to demonstrate the process of adding in a material such as a banner to an existing photograph. The Patriots banner was created in Photoshop and then exported as an image file. Then, that image was placed in the current photograph of the Boston city streets.
The image was then warped to match the perspective of the building. A drop shadow was applied to blend the banner on top of the building. Finally, noise was added to the banner to add to the effect of it being a part of the photograph.
12. INDESIGN
InDesign is the lead program for
document publishing. Over the
course of my design career, I have
used InDesign for a variety of
different projects including: mailers,
fliers, business cards, posters,
stationary, and even this portfolio.
A vast majority of the projects we have
created at Majority Designs were in
InDesign. This allows us to create
files for the appropriate printers and
set up the files according to printer
specifications.
13. Clearwater Campaign
Clearwater WORLDWIDE
This was a project for a course in Strategic Communication
Campaigns. We were tasked to develop a campaign for a topic of
our choosing. Our group chose to promote a campaign aimed at
reducing plastic water bottle consumption.
For our project, we created collateral such as a mock website as well
as brochures to be passed out. Some of the artwork was created in
Photoshop and then the components were assembled in InDesign.
14. Oklahoma’s Work of Women (WOW!) at World Neighbors presents
Films by, for, about women
7:00 p.m.
Adults - $25
Students - $15
OKC Lyric Theater
May 14, 2010
Oklahoma City Lyric Theater - 1727 NW. 16th St. - Oklahoma City, OK.
For more information about WOW! and LUNAFEST Oklahoma, including tick-ets
and sponsorship opportunites, please contact Rich Anderson at rander-son@
wn.org or (405) 418 - 0447. Each film will be shown in their entirety and
will last approximately 90 minutes.
A pre-screening Cocktail Reception will begin at 6:00 p.m.
Lunafest Poster
This poster submission was
created in InDesign for the
Lunafest Film Festival.
The people in charge of the
project wanted the poster
to maintain the same color
scheme as their logo.
Furthermore, the logos at the
bottom-right of the poster
were required to maintain
their branding guidelines.
Some of the individual
elements were created in
Illustrator and then the final
project was assembled in
InDesign.
15. Menu Mock Up
This project was a mock up for
a proposed menu design. The
logo was placed in the InDesign
file and then the subsequent text
was added in the program.
Paragraph styles were created to
maintain a consistent visual style.
dinner menu
Crab & Basil Artichoke Dip
lump crab meat, fresh basil, artichokes, & a blend of melted cheese served with warm pita
bread 9
Soft Shell Crab
pan fried seasoned and served over toasted bread with chili vanilla aioli, smoked peppers,
onions and butter 10
Roasted Mushroom Brushetta
rosemary, mushrooms, toasted walnut oil, balsamic & toasted bread topped with manchego
cheese 7
Flaming Saginaki Cheese
pan fried kasseri cheese flamed table side & then topped with fresh cracked pepper & lemon
juice, served with pita bread 9
Stuffed Mushrooms
mushroom caps stuffed with andoille & chorizo sausage, cream cheese, &
manchego cheese 8
Baked Brie
brie cheese & balsamic onions wrapped in a buttery pastry topped with warm honey served
with grapes, apples, & pita bread 9
Baby Back Ribs
topped with a barbecue blanc and served with sweet potato mash and vegetables ... Half-18
Full-22
Chicken Marsala
breast of chicken, marsala wine cream sauce, mushrooms, onions, potatoes &
vegetables 17
Andoulli Bolognese
spicy andoulli sausage, red sauce, tomatoes, roasted red peppers, cream, &
pasta 16
Pan Seared Duck Breast
served with a smoked garlic buerre blanc, risotto, & vegetables 23
Filet Mignon
9 ounce choice cut, flamed table side served with risotto & vegetables 31
Seafood Canalloni
stuffed with shrimp, scallops, & mozzarella served with a sun dried tomato cream sauce
& vegetables 23
Parmesean Crusted Tilapia
topped with a roasted red pepper buerre blanc & served with sweet potato mash
& vegetables 18
Seafood Cioppino
scallops, shrimp, mussles, mahi-mahi, artichokes, roasted red peppers, white wine, tomatoes,
herbs, garlic, & olive oil 21
APPETIZERS
ENTREES
WINE
BEER
ASK YOUR SERVER FOR OUR WINE LIST
DOMESTIC 4.25 IMPORT / MICRO BREW 4.75
Chef’s Choice
4 Course Dinner & Wine Flight**
$55 per person
16. Yosemite National Park
On June 30, 1864, President Abraham
Lincoln signed a bill granting Yosemite Valley
and the Mariposa Grove of Giant Sequoias
to the state of California as a public trust.
Eventaully, due largely to the conservtionist
efforts of John Muir, Yosemite National Park
was officially created on October 1, 1890.
Public visitation exceeded one million in
1954 for the first time, and by 1976 over
two million people visited Yosemite. In the
mid-1990s, visitation topped four million.
In the early 1970s, the National Park Service
established one-way road traffic patterns,
eliminated cars in the far east end of the
Valley, offered free shuttle bus transportation
in the Valley, converted the parking lot
in front of the Valley Visitor Center to a
pedestrian mall, and generally encouraged
visitors to enjoy the park by walking or using
public transportation.
Fun Facts about Yosemite:
– Thomas Ayres and James M. Hutchins were
Yosemite’s first visitors in 1855.
– The Yosemite Grant to help conserve the park
was signed by Abraham Lincoln on the 30 of
June, 1864.
– Yosemite National Park covers 1189 square
miles, much of which is uninhabited .
– Yosemite was the first park set aside by the U S
government for preservation and protection,
even before Yellowstone.
– 20% of California’s 7000 plant species are
located in Yosemite National Park.
– Mt. Lyell, at 13114 ft., is Yosemite’s
highest point.
– Yosemite Falls, at 2425 feet, is the highes t
waterfall in North America and third highest in
the world.
Directions
– From San Francisco area (195 miles, 4-5
hours) I-580 E to I-205 E to Highway 120
E or 140 E
– From Sacramento (176 miles, 4 hours)
Highway 99 S to Highway 120 E or 140 E
– From Los Angeles area (313 miles, 6
hours) I-5 N to Highway 99 N to High-way
41 N
– Call 209-372-0200 for road information.
For complete park information,
go to www.nps.gov/yose/.
flyer_yosemitie_Portfolio.indd 1 5/2/11 12:46 AM
National Park Fliers
This was a school project aimed
at the development of promotional
materials for the National Park
Service. This images were placed
into InDesign and all of the text
was created and formatted in
InDesign.
This project involved setting up
both a printed version of the file
as well as an interactive PDF for
people to view online and link
them to various online content.
Bryce Canyon National Park
Bryce Canyon, famous for its horseshoe-shaped
amphitheaters carved from the
eastern edge of southern Utah’s Paunsaugunt
Plateau, became a national park in 1924.
The erosional force of frost-wedging and the
dissolving power of rainwater have shaped
the colorful limestone rocks into slot canyons,
windows, fins, and spires called “hoodoos”
that create a wondrous landscape of mazes.
Fun Facts...
– On a clear day, the visibility at Bryce Can-yon
often exceeds 100 miles.
– In most rural areas of the United States,
2500 stars can be seen on a clear night. At
Bryce Canyon, 7500 stars can be distin-guished.
– The geologic term “hoodoo” lives on at
Bryce Canyon as perpetuated by early
geologists who thought the rock forma-tions
could cast a spell with their spires
and arches.
– Bryce Canyon National Park is home to
three species of endangered wildlife: the
Utah Prairie Dog, California Condor, and
the Southwestern Willow Flycatcher.
Directions
– From the North: I15 south to UT20 east
to US89. Follow US89 south to UT12 east.
Follow UT12 to UT63 south to the park.
– From the South through Zion National
Park: I15 north to UT9. Follow UT9 east
through Zion National Park to US89.
Travel north on US89 to UT12. Go east on
UT12 to UT63 south to the park.
– From the South through Bear Valley: I15
north to UT20. Go east on UT20 to US89.
Follow US89 south to UT12. Travel east on
UT12 to UT63 south to the park.
For complete park information,
go to www.nps.gov/brca/.
flyer_bryce_Portfolio.indd 1 5/1/11 8:43 PM
17. These posters were
created as a personal
mock up to re-brand
promotional materials for
the Oklahoma City Zoo.
The images were created
utilizing a combination of
Photoshop and InDesign.
The final layout and text
were assembled and
formatted in InDesign.
A Nice Place To Chill
With The Family
The
Oklahoma
City Zoo
You'll Go
Bananas
The
Oklahoma
City Zoo
A Roaring Good Time
At The Oklahoma City Zoo
Zoo Promotional Posters
18. ILLUSTRATOR
Illustrator is the unsung hero of my
design experience. For the majority
of my work, Illustrator has played
some role in each piece.
The software affords an easy way
to create simple shapes and vector
objects that are easily imported to
other design programs.
Typically, I will use Illustrator to make
complex shapes or create logos for
the projects I am working on.
19. Comic Book Project
This artwork is several years
old, but they are still one of my
favorite pieces.
The project was to take a comic
book character and create a
poster with them by entirely
using Illustrator.
The main characters were
created using different methods
such as: creating shapes and
then using various fills, gradients,
and gradient mesh to colorize
the character.
20. Explore new paths with the essential vector
tool
Create distinctive vector artwork for any proj-ect.
Used by design professionals worldwide,
Adobe® Illustrator® software provides precision
and power with sophisticated drawing tools,
expressive natural brushes, a host of time-savers,
and seamless integration with other
Adobe professional design applications and
easily create artwork for multiple uses.
Complement your design
Craft vector assets for use in any design proj-ect,
from logos and branding to graphics for
advertising, packaging, and environments.
Advanced typography
Design beautiful text for virtually any media
with professional controls for paragraph and
character styles, support for OpenType®, trans-parent
eects, and more.
Create beautiful websites
Design graphics for banners, web pages, and
interactive experiences, or lay out your entire
website.
Get your ideas in motion
Create original graphics and motion paths for
animation, and design artwork for broadcast
graphics, titles, station IDs, and bumpers.
Vector Flyer
The basis for this project was to
create a flyer promoting the Graphic
Design program at Oklahoma City
Community College using only
Illustrator.
The logo for the college was created
in Illustrator and then imported into
the file. The Image of the earth
in the background was created
entirely in Illustrator. It was created
by creating complex shapes and
using the circular shape as a
clipping mask. From there, detail
was applied to the color via fills,
gradient, and gradient mesh.
21. Life Saver 5K T-Shirt
This was created for a
competition to design the
t-shirt given to participants
in the Oklahoma City
Community College’s Life
Saver 5K.The actual artwork
was created in Illustrator.
The mock up of the t-shirt
was created by importing the
design into Photoshop and
placing it onto the t-shirt.
This design was selected as
the winner and was produced
for that year’s race.
22. PHOTOGRAPHY
In no way do I consider myself a
professional photographer. That
being said, I think having a firm
understanding of a DSLR camera
and how to operate one is essential
for anyone in the creative field.
Understanding the composition of
a photograph can help transform
your designs from mundane to
extraordinary.
In my free time, I love to act as a
amateur photographer and take
pictures of people and places. I’ve
included some of the best pictures in
this portfolio because I think certain
photography skills can prove to be a
vital asset.
The following samples were taken
with a Canon Rebel T3i using
different lenses, filters, exposures,
ISO settings, and shutter speeds.
23.
24.
25.
26. REFERENCES
Over the course of my working career, I have had the privilege of working with some of the best individuals and teams out there. Because of them, I have formed connections and relationships that have lasted many years and will hopefully last for many to come.
I have learned a great deal from every place I have been fortunate to be employed by because the people I have worked with have made it an outstanding work environment.
Feel free to reach out to any of these people as a personal reference and a business reference.
Catherine Flemig 6 Years
ASSISTANT MANAGER - FEDEX OFFICE
Cell: 405.651.4066
Darrell Todd 2 Years
ART DIRECTOR - MAJORITY DESIGNS
Work: 405.427.2341
Cell: 405.206.5463
Justin Garrett 7 Years
STORE MANAGER - PACIFIC SUNWEAR
[FORMER ASSISTANT MANAGER FROM OFFICE DEPOT]
Work: 405.840.5321
Cell: 405.626.4263
Jennifer Harrison 11 Years
IMAGING TECH - CHESAPEAKE ENERGY
[FORMER CO-WORKER FROM FEDEX OFFICE]
Cell: 405.308.3174
27. THANK
YOU.
Thank you again for taking the time to look over my portfolio and for your consideration for any potential positions you may have available.
I certainly welcome any feedback you may have regarding any of the artwork and pieces here. I love the idea of continuing to improve, learn, and develop. So please, feel free to reach out to me with any comments, concerns, questions, or want to geek out about upcoming movies.
Thank you,
Andrew Wilson
405.664.8586
andrewwilson7891@gmail.com