On Tuesday July 26, 2016 I presented at the Tableau 10 launch in front of approximately 1,000 people. The purpose was to explain how we'd been able to leverage Tableau for insights at GenesisCare. This is the presentation slide deck.

1. Insights Through Business Intelligence.
Data Analytics and the value to
the business
The benefits of Tableau adoption within GenesisCare

2. Insights Through Business Intelligence.
GenesisCare: About us
GenesisCare is the largest provider of cancer, cardiovascular and sleep services in Australia and the UK, with a recent expansion into Spain. The
company employs over 1,900 staff, including 115 doctors, 50 contracted casual doctors and over 600 technical staff and nurses at more than 115
locations.

3. Insights Through Business Intelligence.
Operational data with no strategic value
Significant use of complicated Microsoft
Excel Pivot Tables
A ‘rear view mirror’ look at our activity by
referrer
No clear picture to help the marketing team
make decisions
Heart Care Queensland Proof of Concept: Referrer Analytics
The Old Days of Excel
Quality: Deliver high quality patient care
Access: Satisfy unmet need
Efficiency: Leverage the benefits of a
network
The GenesisCare Strategy

4. Insights Through Business Intelligence.
Ability to blend multiple datasets
and so filter not only by our internal
data (clinic locations) but Medicare
areas, and capture details of all
potential referrers to understand our
market share
A clear understanding of our share
of the market
Greater ability to draw focus on the
most important data points
Heart Care Queensland Proof of Concept: Referrer Analytics
After Tableau Implementation

5. Insights Through Business Intelligence.
Overlapping catchment
boundaries mean marketing
teams are cannibalizing
each others leads
Identification of ‘opportunity
clinics’ with a mix of both
referring and non-referring
GPs
An improved understanding
of catchment demographics
incl. average personal
income, population density
& market penetration
Heart Care Queensland Proof of Concept: Referrer Analytics
After Tableau

6. Insights Through Business Intelligence.
1 month agile sprint
working closely with the
business
Prove the value through
Proof of Concept work
Deliverable:
One time insight –
decisions can be made. No
further work needed
Realized the value but need
ongoing updates
Our Approach to Business Intelligence
Data Discovery
2 months waterfall
approach
Data warehouse – Data
Vault
Master Data & Data Quality
Services
Deliverable:
Dashboard(s) updating
nightly
Clean data
Published data source for
ongoing self service
Industrialization
Concept of ‘GenesisCare
Labs’
Users can access
published data sources in
Tableau Server
Options:
Users have interactor rights
but can’t save
Users have publisher rights
Users can request a time
limited sandbox with full
control
Guided Self Service

7. Insights Through Business Intelligence.
Want to Know More?
Andrew Sawyer – Enterprise Systems Manager