Tracking Pageview, Event Tracking            and Funnels                   Srikant DhondiManager - Web Developement & Onli...
In this module Setting measureable website goals Pageview Tracking Scenarios Event Tracking Scenarios
Setting Measureable Website GoalsConversion:                                      If youre not measuring it,             ...
Goals in Google Analytics About Goals      Create up to 20 goals per profile      Grouped in arbitrary Goal Sets      ...
Goals, Conversions & Funnels
Creating a funnelLanding Page                                   Thankyou Page
Creating Goal
Goal Flow
Goal Flow
Reverse Goal Paths: Discovering New Funnels
Funnel Backfill Surprise! Google Analytics back fills visits to skipped pages in the  middle of the funnel as if they had...
Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concret...
Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concret...
Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concret...
Tracking Concrete Pageviews Add GATC to every web page
Tracking Document Views Virtual page views
Tracking Single Page Interactions Track Virtual page views
Tracking Form ProgressCreate a funnel as user fills a form:    Track progress using virtual pageviews
Introducing Event TrackingNot all activity is a page view :    mouse clicks within single page    downloads of non-docu...
Tracking User InteractionCapturing visitor clicks
Tracking File DownloadsTracking binary exe files downloads
Tracking Mailto ClicksTracking links
Tracking Outbound LinksTracking external links
Tracking Across DomainsStep1:
Tracking Across DomainsStep2:
Tracking Across Subdomains
Summary   Goals   Funnels   Concrete & Virtual Pageviews   Events
Thank YouFor Further Questions & Answers, connect withAegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENTht...
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Pageview, Event Tracking and Funnels : Website Analytics Fundamentals

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Pageview, Event Tracking and Funnels : Website Analytics Fundamentals

  1. 1. Tracking Pageview, Event Tracking and Funnels Srikant DhondiManager - Web Developement & Online Customer Engagement (dhondi.srikanth@gmail.com)
  2. 2. In this module Setting measureable website goals Pageview Tracking Scenarios Event Tracking Scenarios
  3. 3. Setting Measureable Website GoalsConversion: If youre not measuring it, you cant improve it!  How many people sign-up or purchase? How many visits to the site does it take before a purchase? Is most of your traffic repeat customers or first time visitors? What paths thru your site lead to conversions?Engagement:  Which pages draw people in to your site? ...and which pages scare them away? How many pages do people typically view?  How long do they spend on your site? For complex pages, with which elements to they interact the most? What files are they downloading? What links from your website do they follow?
  4. 4. Goals in Google Analytics About Goals  Create up to 20 goals per profile  Grouped in arbitrary Goal Sets  Fixed 4 Goal Sets, with 5 Goals each Goal Types  URL Destination  Visit Duration  Pages/Visit  Event Goals have a value $$$
  5. 5. Goals, Conversions & Funnels
  6. 6. Creating a funnelLanding Page Thankyou Page
  7. 7. Creating Goal
  8. 8. Goal Flow
  9. 9. Goal Flow
  10. 10. Reverse Goal Paths: Discovering New Funnels
  11. 11. Funnel Backfill Surprise! Google Analytics back fills visits to skipped pages in the middle of the funnel as if they had been visited. Landing Checkout Thankyou 1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou •This is still true when Required Step is checked •So make sure you carefully limit direct access to goal pages!
  12. 12. Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’]);
  13. 13. Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’]); A B
  14. 14. Pageviews Introduced Tracking the web page viewed in the browser _trackPageView method in GATC by default tracks concrete pageviews _gaq_push([‘_trackPageView’ ,/payfeesonline/PGP]); A B
  15. 15. Tracking Concrete Pageviews Add GATC to every web page
  16. 16. Tracking Document Views Virtual page views
  17. 17. Tracking Single Page Interactions Track Virtual page views
  18. 18. Tracking Form ProgressCreate a funnel as user fills a form: Track progress using virtual pageviews
  19. 19. Introducing Event TrackingNot all activity is a page view : mouse clicks within single page downloads of non-document files like ZIPs and EXEs interactions with video players (start, pause, complete, etc.)Events are tracked with _trackEvent :Events can be used for Goals, but cannot be used to define funnels.
  20. 20. Tracking User InteractionCapturing visitor clicks
  21. 21. Tracking File DownloadsTracking binary exe files downloads
  22. 22. Tracking Mailto ClicksTracking links
  23. 23. Tracking Outbound LinksTracking external links
  24. 24. Tracking Across DomainsStep1:
  25. 25. Tracking Across DomainsStep2:
  26. 26. Tracking Across Subdomains
  27. 27. Summary Goals Funnels Concrete & Virtual Pageviews Events
  28. 28. Thank YouFor Further Questions & Answers, connect withAegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENThttp://www.aegisglobalacademy.com/ http://goo.gl/TR5WQ http://goo.gl/HQPTb http://goo.gl/uL2g4 http://goo.gl/uI5Ma 1800 209 8777, + 91 422 6651 107, + 91 422 6651 108

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