1. ASM Route Development
Training Programme 2015
Our Training
Providing airports with the skills for success in the new era
of route development.
ASM has over fifteen years experience in running the industry’s most well received
and highly regarded route development training courses for airports and organisations
interested in making route development happen.
asm-global.com

2. All courses are delivered by a team of expert consultants with first-hand experience in the aviation
industry, working with airports and airlines.
For more information or details on how to book one of the training programmes on offer, please contact:
Ann-Marie Stopforth, Consultant
E: ann-marie.stopforth@asm-global.com T: +44 (0) 161 234 2700
To discuss in-house training opportunities, please contact:
Tony Griffin, Senior Vice President
E: tony.griffin@asm-global.com T: +44 (0) 161 234 2728
asm-global.com
The Fundamentals of
Route Development
This two day course is made up of case studies and exercise-
based sessions featuring real issues faced by the participating
delegates backed-up with real-life examples from our hugely
experienced training team.
In this course, the core themes are:
• Market positioning and strategies for your airport
• Understanding airlines
• Route and airline target setting
• Design of a target campaign plan, outlining how to
win a new route
Region Venue Dates
Europe Manchester, UK 24 - 25 March 2015
Asia Bangkok, Thailand 19 - 20 May 2015
China Shanghai, China 9 - 10 June 2015
Europe Manchester, UK 30 June - 1 July 2015
LATAM TBC 7 - 8 July 2015
Middle East
and Africa
Dubai, UAE 13 - 14 October 2015
Caribbean TBC 17- 18 November 2015
Europe Manchester, UK 1 - 2 December 2015
Traffic Forecasting &
Data Analytics Masterclass
The objective of this two day masterclass is that delegates
take away with them the experience and understanding of data
tools in order for them to prepare their own traffic forecasts.
The Masterclass includes the following:
• Aviation market and new developments
• Understanding data and advanced manipulation techniques
• QSI – Quality of Service Index analysis
• Frequency Share & Market Penetration analysis
• Cost analysis
• Long-term forecasting
• Delegates will be given the opportunity to work through a traffic
forecast study
Region Venue Dates
Europe Manchester, UK 5 - 6 May 2015
Asia Bangkok, Thailand 21 - 22 May 2015
Europe Manchester, UK 3 - 4 December 2015
Workshop on Airport – Airline
Commercial Deals and the EU’s
Guidelines on State Aid
ASM in partnership with Jeremy Robinson, Hill Dickinson LLP
(London), present a workshop for European Airports and their
Regional Government stakeholders to understand how they
can structure deals with airlines and the implications of the EU
Commission’s Guidelines on State Aid.
At this practical workshop, you will:
• Hear how to structure deals that meet the existing legal framework
in Europe
• Hear how the new 2014 Guidelines are intended to work
• See how to apply the rules to start-up aid for airlines through case-studies
• Pick up the essential tools to apply the rules to your specific airport
Region Venue Dates
Europe London, UK 26 November 2015
Future of Aviation Workshop
This NEW workshop is for experienced route development
professionals who want to explore the future trends in aviation
and route development. It will examine the expected best
practices of the future.
In this workshop, the core themes are:
• The size and shape of the future aviation market
• Who will be the brand and business model winners?
• Traffic Development: Big Data and Social Media
• The future airline and airport relationship
Region Venue Dates
Europe London, UK 28 April 2015