http://www.structurely.com 6 Questions to Ask a Real Estate A.I. Company to determine if their A.I. can handle the real world (of real estate)

1. 6 Questions to Ask a Real Estate
Artificial Intelligence Company
To determine if their A.I. can handle the real world (of real estate)

2. Question 1
Can the company use MLS data to answer questions for buyers and sellers?
Is 8081 Apple St s-ll for sale?
I just double checked the MLS and
8081 is s-ll listed for sale
Perfect and do you know what
it’s listed at?
It looks like 8081 Apple St. is listed at $499k.
Okay and can you tell me if it
has a finished basement, and if
it's a walkout?
8081 Apple St. looks like it has a finished
basement, walkout basement, hardwood
floors and an updated kitchen.

3. Question 2
Can the company use public record data to answer questions?
What are the taxes on 8081
Apple St?
It looks like I have the taxes for 8081
Apple St. at $7,980 annually in 2016
Can you tell me when it was last
sold?
It was last sold in 1999
Thanks, and when was it built?
8081 Apple St. was built in 1994

4. Question 3
Is the company’s entity extraction built specifically for real estate?
I’m looking for a 2br/2ba home
in SF under 1.2m
Got it! Let me take a look at what's
available with 2 beds in San Francisco
under $1.2m. Were there any other
features you were looking for?
I’d like an updated ktchn w/
hardwood flrs. SS apps would
be great too
Perfect, I’ll add an updated kitchen
with hardwood and stainless
appliances to your search
I’m also open to looking at
homes in the 94965 area
You got it! I’ll update your search to look for
homes in San Francisco and around the
94965 area code

5. Question 4
Is the company’s intent classification built specifically for real estate?
I'm thinking about selling my
home at 8081 Apple St. What
could I get for it?
Have you made any recent updates?
I just refinished my kitchen and
lower level bathroom
With those updates and the specs and
loca-on of your home, a quick es-mate
would put the value around $982k
Have there been any similar homes
nearby that have sold recently?
It looks like 19 homes have sold in the last
30 days at a median sales price of $876k and
57 homes have sold in the last 90 days at a
median price of $825k

6. Question 5
Does the company’s A.I. fallback to humans at the right time?
Are you really awake right now,
it’s super late?
I’m awake, I’m dedicated to my clients
:) How can I help you?
I had a ques-on about your
commission. What's your cut?
Hi this is Andy Agent, I’d be happy to
discuss my commission rate over a call
I’m not qualified to talk about Andy
Agent’s commission, but I can have
him reach out to you directly!

7. Question 6
Does the company’s product have a framework to guide the A.I.?
Hi i’m interested in 8081 Apple. St
Hey thanks for your message
regarding 8081 Apple St. we'd be
happy to help answer any ques-ons!
Would you like to setup an appointment
to see the home in person?
Not right now, I'm s-ll just
looking around really.
No problem! If you want to see those home
or any others later just let me know!
Could I follow up with some addi-onal proper-es
with 2 beds under $1.2m in San Francisco?
Sure, I don’t see why not
Great! And what was the best phone or email to
reach you at?
INTENT: buying_address
INTRO: Buyer Specific Address
SLOT: set_appointment
INTENT: negative
EXECUTION: set_appointment_false
SLOT: ask_contact_opt_in
INTENT: positive
INTENT: ask_contact_info

8. Technology
Property
recommendation
engine
Human team
trained to jump in
24/7 when A.I. fails
Proprietary slot-
execution-goal based
conversational
framework
How does Structurely’s Holmes A.I. answer these questions?
QUESTION 5
Human Fallback
QUESTION 6
Framework
QUESTION 1
MLS Data
150+ machine
trained intent
classifiers
QUESTION 4
Intent Classification
200+ property
feature extraction
neural network
QUESTION 3
Entity Extraction
QUESTION 2
Public Record Data
1.23 Billion
nationwide property
parcel, tax, and
transaction records

9. I’m thinking about selling my home at 9091
Orange Rd. what’s the market like right now?
Hey there! We’d be happy to help you answer
some ques-ons about selling your home
Have you made any recent updates to the home?
Got it! I’d be happy to put together a detailed
property value report on your home at 9091
Orange Rd and send it your way
Seller Lead Conversation
I replaced my roof in ’02 and refinished the
kitchen and LL bathroom last year
What's the best phone or email I can follow up
with this info?
My name is John Doe, its best to reach me
over email, johndoe@gmail.com
Holmes
Holmes
Holmes
Holmes

10. I’m interested in 1011 Walnut Ave.
Hey there! We’d be happy to help you answer
some ques-ons about 1011 Walnut Ave.
Would you like to setup an appointment to see
the inside of this home?
No problem! If you would like to setup an
appointment for this home or any others later
on just let me know!
Buyer Specific Lead Conversation
No thanks, not right now. I’d first like to know
if the basement is finished
It looks like 1011 Walnut Ave. has a finished
basement.
My name is John Doe, its best to reach me
over email, johndoe@gmail.com
Could I get your email or phone to follow up
with some addi-onal info on this property?
Holmes
Holmes
Holmes
Holmes
Holmes

11. I'm looking for a 2 bed in Oakland. Needs to be under $1.5m
Hi there! We’d be happy to help with your
home search :)
I’ll get a search for homes in Oakland under $1.5m setup for
you now. Were there any other feature you were looking for?
Of course! I’ve got a shortlist of 7 homes
matching those preferences in Oakland. Take a
look and tell me what you think!
Buyer General Lead Conversation
If possible id like home with natural light and
views of the bay, I like the outdoors :)
Holmes
Holmes
Holmes
2300 Bennington Dr
Oakland, CA
4bd/4ba $1.349M
Located in the gorgeous Hiddenbrooke
Golf Club community is this stunning
modern contemporary home.
1809 Carraway Dr.
Oakland, CA
3bd/2ba $1.109M
Beautiful hillside estate with great
natural lighting.
9808 Honey Creek Blvd
Oakland, CA
2bd/2ba $999k
Incredible modern retreat with views of
the bay and a top of the line kitchen.
2801 Redwood Prkwy
Oakland, CA
2bd/3ba $998k
Immaculate 2 bed 3 bath getaway in
the hills. Featuring huge windows…

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