bambrick_media_case_studies (1)

DIGITAL CASE STUDY #2
Sentinel Property Group is an industry-leading
investment firm allowing investors direct
investment into a number of commercial
property syndicates. Sentinel’s commercial
properties range in value from $10m to about
$30m and investment in Sentinel is restricted to
sophisticated investors. In the early stages of
the business these investors were attracted
only by word-of-mouth because typically high
net worth individuals only invest within their
existing network.
Following some outstanding initial results, founder Warren Ebert
brought in marketing guru Professor Michael Sherlock. Michael
1.1 has an impressive track record of his own having grown Brumby’s
bakeries while CEO from 128 to 320 stores, listing the company
then selling out to Retail Food Group for $46m in only 8 short
years. Michael is an accomplished keynote speaker, author and
regular contributor to the Financial Review and BRW and has
recently been made an Adjuct Professor at Griffith University’s
Business School.
Having worked with Bambrick Media for a number of years
Michael was instrumental in championing Bambrick Media to the
Sentinel board. Initially for branding and websites but soon after
adopting recommendations for a range of digital marketing
strategies.
After some initial skepticism around whether digital marketing
could in fact attract sophisticated investors, Sentinel is now pleased
to report that their website traffic has increased significantly as has
their registration of qualified high net worth individuals through
their online registration form.
WWW.BAMBRICKMEDIA.COM.AU
+58
MAY 2013 - JANUARY 2014
KEYWORDS
PAGE #1 OF GOOGLE
+268%
WEBSITE VISITS
+171%
LEADS
DIGITAL CASE STUDIES P. 1BAMBRICK MEDIA

TESTIMONIAL1.2
MICHAEL SHERLOCK
Chief Marketing Officer, Sentinel Property Group
“Having worked with countless marketing and PR firms in my former
position as the CEO of Brumby’s Bakeries I find Bambrick Media
refreshingly responsive and insightful. I’ve worked with the team at
Bambrick Media for years now and was really excited by the
opportunity to involve them in my latest project at Sentinel Property Group.”
“Once we’d put together a whole new corporate identity and a couple of new websites we got working on a solution to attract more high net
worth individuals to our commercial property investments. Unlike traditional shotgun mass media techniques such as TV, radio, billboards and
print which are inherently difficult to quantify, SEO appealed to me because of the directly traceable and transparent nature of the traffic that it
created and the laser beam focus with which it could be applied.
We gave SEO a run for an initial period and we were cognisant of the fact that we needed to demonstrate a tangible return on the marketing
investment to the board. About three months in we really started to see a lift in website traffic and lead volume and we tripled the size of our
SEO plan. We have been impressed with the results and I can now confidently present monthly SEO ranking reports and weekly Google
Analytics traffic reports to the board. We are in the process of adding some additional digital products and the board couldn’t be happier, our
only challenge now is finding enough properties.
Digital marketing is fast replacing print as the most efficient medium to communicate with the masses. In my book Jumpshift! I describe the
principle of locating your retail shop front on the ‘ant trail’, which is typically located between the shopping centre car park and the big
department store or supermarket. When it comes to online, Google is where the ant trail is and Bambrick Media can help to dominate Google
rankings.
Bambrick Media are very good at what they do and they are Brisbane based so we can catch up for regular strategy meetings. I have no
hesitation in recommending Bambrick Media as a highly effective digital marketing agency.”
Michael Sherlock
Chief Marketing Officer, Sentinel Property Group

Resort Brokers Australia have been market
leaders in management rights, motel, hotel,
resorts and caravan park brokering in Australia
for almost 30 years. As a result of emerging
second tier competitors in an already
competitive market, Resort Brokers wanted to
maintain and further -elevate their position as
Australia’s leading tourism property agency.
With the rapid shift from the use of traditional methods such as
print, to a more digitalised online sphere within the property
industry, Resort Brokers were forced to evolve their marketing
methodology in a timely and innovative manner in order to contest
competitors that already had a significant online presence.
Resort Brokers appointed Bambrick Media to execute digital
2.1 marketing strategies which were designed to insulate them against
online competitors. Resort Brokers goal was to acquire more
customers, increase overall customer volume, while truly
concentrating and focusing on gaining the most valuable leads and
enquiries.
Bambrick Media worked closely with Resort Brokers to devise a
digital strategy with a highly targeted approach that leveraged a
combination of SEO, SEM and remarketing in order to maximise
customer acquisition and intensify their brand presence. Having a
targeted approach not only sustained Resort Brokers as
top-of-mind amongst their target market, but also specifically
targeted and attracted high value customers.
Since the introduction of Resort Brokers digital marketing strategy,
business is reportedly thriving and they are now receiving in excess
of 300-400 new business leads per month.
+179
OCTOBER 2013 - JANUARY 2014
KEYWORDS
PAGE #1 OF GOOGLE
+39%
WEBSITE VISITS
+27%
LEADS

TESTIMONIAL2.2
CARLA COOK
Marketing Manager, Resort Brokers
“We started with what we consider a very successful business in
tourism property sales. Traditionally we have been seen by customers
as an innovator and thought leader. Prior to working with Bambrick
Media we felt our incumbent website designer and SEO supplier did
not fully understand the size and opportunity presented by our market and the use of print and portals
alone just weren’t cutting it. We approached many of the biggest mass marketing digital agencies, but
we felt they didn’t offer the same level of understanding and service.”
“We were referred to digital media specialists, Bambrick Media, by a colleague of ours and since implementing their strategies our sales figures
have noticeably increased. As the marketing manager for Resort Brokers Australia, I had to ensure I was working with the best team that suited
our company and we have been pleasantly surprised by the many ways in which Bambrick Media has added value to our business.
We hired Bambrick Media because they understood the opportunity we had to become digital innovators and take things to the next level. They
understood that we were adamant about not allowing our competitors to capture our market share. The team at Bambrick Media are a pleasure
to work with because they are a local company that give us the opportunity to work alongside them on our campaign and help us execute all
our concepts and plans effectively.
We enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table. As a family run business we value the
respectful and personable professional relationship we have Bambrick Media and our team looks forward to working with them in the future.”
Carla Cook
Marketing Manager, Resort Brokers

The Alliance Hotel is a family run business that
has seen a variety of themes since its
establishment in 1864. The hotel had been
closed for two years prior to Nick Gregorski and
his partner Meagan Miller buying the licence to
the hotel in 2012, giving them an opportunity
to start the hotel from scratch. Inspired by the
hotels colourful history, Nick and Meagan saw
great potential to turn the hotel around into a
successful business. Maintaining the hotels
original charm inside and out, Nick and Meagan
brought the pub to life with exceptional service
and food made by their renowned head chef
Jamie Macintyre.
3.1
Nick and Meagan were ambitious about growing the profitable
function and events side of the business, while still focusing on the
fresh seasonal gastronomic pub food and impressive selection of
fine wines and craft beers.
Rather than using traditional marketing methods, Nick and
Meagan chose to implement digital media strategies because they
believed traditional print or media would not be able to effectively
reach their target market or maximise customer acquisition.
Bambrick Media were appointed to execute The Alliance Hotel’s
digital marketing strategies and since the campaigns implementa-
tion their website traffic has increased significantly, resulting in a
spike in interest and reservations of their venue for events and
functions. The Alliance Hotel also earned the prestigious honour of
being named Queensland's 'Best Restaurant - General Division' by
the Queensland Hotels Association.
+17
APRIL 2014 - JANUARY 2014
KEYWORDS
PAGE #1 OF GOOGLE
+102%
WEBSITE VISITS
+76%
LEADS

TESTIMONIAL3.2
NICK GREGORSKI
Owner, The Alliance Hotel
“Our family have owned and managed pubs for years and when we
started The Alliance Hotel we were really positive about the
opportunities it could bring and we have been pleasantly surprised of
our achievements to this point. ”
“We had a big challenge as the pub was closed for two years, basically starting the pub from scratch and gaining a solid customer base in what
seemed to be a forgotten area of Brisbane. We had all this space in the pub and realised we could expand the business by utilising those areas
for events and functions.
Before we hired the services of Bambrick Media our business was fairly successful in terms of getting patrons in for a meal and drink or as an
after-sporting-match destination to finish the night off with a few mates, but we wanted to put our pub on the map as a real destination in
Brisbane.
Bambrick Media helped push the function and events aspect of our business with an effective SEO strategy, which saw our website traffic
increase 10 fold. Since implementing our digital strategies, we are regularly at full capacity for our functions. There are a lot of other hotels in
Brisbane and using digital strategies like SEO helped us to boost our business by reaching our target market.
We chose to work with Bambrick Media to execute our digital strategies because we felt they understood our business and goals. Working
closely together meant we are able to voice our concepts and ideas and we have subsequently worked with them to create our new website:
www.thealliancehotel.com.au
Bambrick Media’s work has definitely helped grow the function and events side of our business and we now aim to implement these strategies
to increase patrons generally in our restaurant, private dining areas and bars.”
Nick Gregorski
Owner, The Allience Hotel

Commencing business in 1999, i-recruit is a
South-East Queensland based recruitment
company offering specialist temporary and
permanent recruitment as well as trades and
labour hire services.
With a national rising unemployment rate and current clients who
had little need for new employees, i-recruit found themselves in
an employment downturn. During this slump, newspaper reports
emerged claiming the recruitment industry was suffering and
without serious change, many agencies would close. This posed a
commercial problem for every recruitment agency.
4.1 i-recruit had to find a new way of attracting business and
remaining competitive. In getting back to basics, they realised that
people needing staff didn’t choose the yellow pages anymore;
Google was the clear choice for anyone searching for a staffing
solution if they didn’t already have contacts in the industry. This
posed a new problem; when searching for new staff or recruitment
agency, their website was nowhere to be found on Google.
Although already known to i-recruit, Bambrick Media was also
ranking number one on Google for Search Engine Optimization in
Brisbane, so engaging them to increase their online and presence
build an effective digital marketing strategy was an easy decision.
Traditionally recruiters rely on various job boards and LinkedIn to
build online presence, but after seeing real data indicating that
masses of companies and job seekers were actually searching for
recruitment companies on Google, i-recruit shifted their focus
towards key search terms that would be searched by clients looking
for staff.
+115
KEYWORDS
PAGE #1 OF GOOGLE
+484%
ORGANIC TRAFFIC
+1200%
LEADS

TESTIMONIAL4.2
SIMONE HENDERSON
Commercial Manager, i-recruit
“In the current market, recruiting isn’t for the faint hearted, so we
really needed an edge and the opportunity to pitch to every new client
we could. SEO isn’t a technique that is traditionally used in our
industry, so we decided to give it a try and track the source of every
single lead and conversion to paid business.
“Most industries use the advertising mediums they know work for their industry, so for us it was Job boards and LinkedIn. While there is no
doubt that these avenues work to attract talent, they do not attract more clients.
We decided to work with Bambrick Media because we could see they were already helping other businesses to become more prominent on
Google which was generating more business. They were also ranking No 1 on Google themselves. They understood our industry and our
situation and showed us cost and time effective ways to reach our goals.
Put simply, we trusted their experience and advice. After just a few short month and regular reporting on how our site was improving its
ranking, our phone began ringing with new clients and jobseekers at a ratio of 1 to 15. Our bottom line was increasing and our brand was
being recognised by thousands more people every month.
Quick calculations showed us that our decision to go digital had given us a return of over 2000% in just 6 months. This strategy was not only
giving us a direct return, it would continue to do so through the ongoing branding for years to come.
We have subsequently tripled our investment in our digital marketing strategies while minimising our spend on some other job boards. For us,
this is the most successful marketing strategy we have ever run and I recommend Bambrick Media for their digital strategy and SEO services
wholeheartedly.
Simone Henderson
Commercial Manager, i-recruit

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