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Have I used, developed or challenged forms and conventions?
Colours: When we researched existing products I found that all the magazines I researched
had the colour scheme red, black and white. I decided to use the same colour scheme
because it is colours that goes good together and they also stick out.
                                                       This are the Front Covers I researched




                                   Layout: I used a mid-shot on my front cover. She is
                                   looking directly in to the camera and therefore she is
                                   looking right at the readers. This gives you the feeling
                                   that she is looking at you and it draws your attention to
                                   the magazine in the store. It is normal for a music
                                   magazine to have the artist or band on the front cover
                                   looking directly in to the camera. When it comes to the
                                   photo, I have used the typical forms for a photo on the
                                   front cover of a music magazine.
Masthead



                                   Picture of an artist




                                    Main coverline


                                       Barcode
The conventions you will find on the front cover of a music magazine are a barcode,
website, masthead, a picture of an artist or a band, the date it is published, the price and
the main headlines from the magazine. If you compare my front cover to a real front cover,
you can see that I have used a lot of the same conventions. I highlighted some of the
Conventions by comparing SPIN IT! To NME.
Language: I have used the forms from a real
music magazines when it comes to the
language. On a content page it is important to
have sentences that make the readers want
to continue reading the magazine. Like some
real music magazines I have used song names
on the content page. Another thing I did to
make it credible is to use oral and informal
language. I also used quotes from the text
and tried my best to make every line
interesting.
Photos: Another big part of the content page
is the pictures. A magazine usually have
different types of pictures on the content
page. They use different angles, different
settings and they varies between location and
set. I have to photos on my content page. I
have used different angles and they are also
taken in different settings. I have used the
forms when it comes to the photos, but I
could have developed or challenged them
more by making the difference between them
bigger and by maybe having more pictures.
I followed the conventions on
the content page by using
page numbers, pictures and
headlines. I also have the
section “Always in SPIN IT!”.
This is a list of articles you
can find in the magazine
every month. By having this
section, I have developed the
conventions. I also followed
the conventions by not
having a page number on the
content page itself.
Language: The language
                                             used on an article in a
                                             magazine have to fit the
                                             target group. Because my
                                             audience are teenagers and
                                             young adults I used an
                                             informal and oral language. I
                                             also had it in a question and
                                             answer format. This makes it
                                             easy to read and that really
                                             fits my audience. Therefor I
                                             have used the forms when it
                                             comes to the language on
                                             the double page spread.
                                                                Here you
Colour: I have continued the colour scheme                      can see
                                                                how the
from the front cover and the content page
                                                                colour
on my double page spread. This gives the                        scheme
magazine a hole. By using the same colour                       continues
scheme I have used the forms on my                              on all
double page spread.                                             pages
Picture
Header




                                                                            Pull quote


Page number



The conventions you have on a double page spread are a pull quote, page number,
header and a picture. A pull quote is an important part of an article because it draws
the attention of the reader to the article and if the pull quote is interesting, the
reader will read the article. Pictures are also a big part of an article and to every
article there are at least one picture. I have used all the conventions for a double page
spread in my magazine.
What have you learned about technologies from
  the progress of constructing this product?
         The Softwares and Hardwares I have used:
Software                     Hardware
•   Word                     •   Camera
•   Photo Shop
                             •   MacBook Pro
•   Power Point
•   Survey Monkey            •   PC
•   PDF                      •   Scanner
•   JPEG                     •   Memory stick
•   Blogger.com              •   Magazines
•   Blackboard
                             •   SD card
•   Twitter
•   Web browsers             •   Card reader
What have you learned about
    technologies from the process of
       constructing this products?
  I have learned how to use Photo shop and all the different
thing you can do with photo shop. I have learned how to use a
 Mac. From before I only used a PC so it was fun to use a Mac
 and to learn the differences between a Mac and a PC. I also
 never used Survey Monkey before. Survey Monkey is a very
useful software and something I know I can use in the future. I
  also learned how to save a power point as a JPEG so that I
could upload the slides to my blog. I also learned how to use a
 scanner and that is something I know I will use in the future.
   That I have learned all this new technology is something I
             know I will benefit from in the future.
Could you have completed your project
      without using any technology?
No, I could not have completed this project without the
use of technology. In this project I have used a lot of
technology and a lot of it are software and hardware
you have to use to make the products. The use of
technology also allowed us to do a more detailed job
on a shorter amount of time. The technology also made
it easier to correct our mistakes and it made it easier to
get feedback from the teachers and to correct the
feedback.
What pieces of technology could you
          have done without?
In this project we used a lot of technology. A lot of them were
essential, but I did not have to use all of them. I could have done it
without Survey Monkey, scanner, memory stick, JPEG and Word.
• Instead of using survey monkey I could have given out
    questionnaires or interviewed people. By using survey Monkey I
    got more responses and from different people.
• Instead of using a scanner I could have taken pictures of
    everything.
• To replace the memory stick I could have used the internet or just
    saving it on the computer. This is a bigger risk because if you lose
    it, you do not have a backup and have to start all over again.
• To get my work on to my blog I saved everything as a JPEG file
    and uploaded it as a picture. I could instead have used Slideshare
    or I could have written it directly on to the blog.
• I have used Word a lot in my project but I could have done it
    without it. Instead of using word first, I could have written it
    directly in Power Point. I chose to use Word because the
    spellcheck is better.
Which piece of technology could you
         not do without?
          There are some essentials when it comes to technology in this
          project. The essentials are a computer, Photo Shop, blogger.com,
          camera and Power Point.
          • You could not do this project without a computer. You need it
             for the research, the production and for the evaluation. A
             computer is the most essential thing for this project.
          • To make the final products we used photo Shop. This is a
             software I could not have done without. I did not know how
             to use it from before, so it was fun to learn how to use it. It is
             easy to use and you can do a lot with it.
          • Blogger.com is where we hand in our work. This made it easy
             for the teachers to comment on our work and to help us
             improve it. It also made it easier to correct our work. And it
             made it harder to lose all the work.
          • You cannot make a music magazine without pictures.
             Therefore you need a camera.
          • I used Power Point through the hole project. It is easy to save
             it as a JPEG file and then upload it to the blog and it is easy to
             combine pictures and text.
What were the positives of using
           technology?
Because we were using this much
technology, we could do more
work in a shorter amount of time.
Therefore we could do a more
thorough work and have more
details. It also made it possible for
the teachers to give us feedback
along the way and it made it easy
for us to correct our work based on
the feedbacks. It also made it
easier for me as a Norwegian to
check my spelling and grammar.
When you use technology it is easy
to take backup.
What were the negatives of using
         technology?
          Even though it is most positive
          sides of using technology,
          there are also some negative
          sides. The first thing is that it is
          a lot of distractions. It is easy
          to go surfing on the internet
          and think that “I’ll do this
          later”. This is something you
          learn to avoid, but you have to
          have some self-control.
How does your media
   product represent
particular social groups?
My magazine represents teenagers,
both boys and girls, in the age
between 16 and 20. It represents
this age range by using young artists
that this age group listens to.
Because my magazine is a hit list
magazine, it represents a range of
teenagers. The thing they have in
common is their love for music and
that they always have their IPod up
to date with the newest music. My
magazine represents this social
group by having segments like “This
month’s hit list” and “The
newcomer of the month”.
The group of people that
listen to the music genre
of my magazine is
dominated by girls but I
have tried to make the
magazine represent both
boys and girls by using
neutral colours and by
having articles that are
neutral when it comes to
genders.

Some examples of
neutral articles
Hit list from www.4music.com
The music on the hit lists
depends from which country
you are in. Since this
magazine is supposed to be
an English magazine, I had to
base my article around an
English artist. Since X-Factor
is a big hit in England and a
lot of the contestants make       On the 4music.com
it as artists after the
competition, and gets in to       chart, 3 of the top 10
the hit lists, I decided to       artists are known
make up an former                  from X-Factor.
contestant and base my
article around her. I think if
this was a Norwegian music
magazine this would not
work because the X-Factor is
not that big in Norway and it
is hard to make it as an artist
after the competition
because the level of the
contestants are not high
enough.
Who would be the audience for your
          media product?
As a part of
my audience
research I
made this
reader profile.
I based it on
different
media packs
and on the
questionnaire
I made on
survey
monkey.
This are the media packs I based my reader profile on.
This are the answers to
   my questionnaire
I still feel that this is the audience for my magazine. It’s boys and girls that listens
   to music all day, every day. They always have the latest songs on their IPod and
their always have their IPod with them. A SPIN IT! reader spends a lot of time with
    friends listening to music. They barbeque, go to the beach or just relax in the
backyard during the summer and have movie nights, dinners or just relax at home
                 during the winter, always with music in the background.
A typical
 SPIN IT!
reader:
What kind of media institution might
 distribute your media product and
                why?
                I think that Bauer Media would
                distribute my magazine. Bauer Media
                distribute among others Q and Kerrang!,
                two magazines that do not focus on one
                music genre. Kerrang! focuses on
                different genres when it comes to rock
                and Q focuses on discovering great
                music. Since my magazine do not focus
                on one music genre, but focuses on the
                hit lists it is a magazine that sticks out
                and appeals to a big group of people.
                Therefore I think Bauer Media would be
                interested in publishing my magazine.
Bauer Media is an international media institution with their main
office in Hamburg in Germany. They are offering over 300 music
magazines in 15 different countries. This means they have a global
network and can help me make SPIN IT! an international magazine.
How did you attract/address your audience?
                                       Information
                                      There are a lot of
                                     information in my
                                  magazine. Articles like
                                  “the newcomer of the
                    Examples on   month”, “This month’s
                    informative       hit list” and “this
                       Aricles.   month’s concerts” are
                                  all articles that informs
                                      the reader. These
                                    informative articles
                                  attract the readers and
                                  satisfies their need for
                                        information.
Entertainment
 There is a lot of entertainment in
 my magazine and a lot of articles
to dive in to if you need to escape
 your real life. Some examples of
      this types of articles are
“Professor Green- “Read all about
    it””, “Dress like a Rockstar”,
 “Exclusive interview with Emma
  M” and “Adele about “The one
  and only””. You can also escape
  reality by listening to music and
          SPIN IT! Are full of
recommendations for good music.


Examples on articles to dive in to
to escape reality.
Personal identity, integration
and Social Interaction
In my magazine I have a lot of articles that are
interviews with famous artists. All of this articles are
personal articles where you get to know the artist and
where you can relate to the artist. On my double page
spread I used oral language to make the article more
personal. In my article about Emma M you really can
relate to her. She is a normal girl that made her big
dream come true by hard work and by never giving up.
I mean that this is something everyone can relate to
because everyone have a dream and when you hear
her story you understand that everything is possible if
you set your mind to it.


This is my
D.P.S. I
mean this
is an aricle
you really
can relate                                                 Examples of personal articles
to.
Looking back at your preliminary task,
 what do you feel you have learnt in
  the progression from it to the full
              product?
I have learned a lot during this project. My biggest improvement is
that now I know how to use photo shop. Before I started this
project I had never used Photo Shop and I think you can see this
when you look at my preliminary task.

I also learned how to use other technologies that I know I will use in
the future such as a MacBook, Scanner and survey monkey. I also
learned how I can make every page unique while they still follow the
same theme and colour scheme. My use of technology have
developed a lot through this project and a lot of it I know I will use
in the future.
Front cover
Preliminary task   Final product
Content page
Preliminary task   Final product

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How I used, developed and challenged conventions in my music magazine project

  • 1. Have I used, developed or challenged forms and conventions? Colours: When we researched existing products I found that all the magazines I researched had the colour scheme red, black and white. I decided to use the same colour scheme because it is colours that goes good together and they also stick out. This are the Front Covers I researched Layout: I used a mid-shot on my front cover. She is looking directly in to the camera and therefore she is looking right at the readers. This gives you the feeling that she is looking at you and it draws your attention to the magazine in the store. It is normal for a music magazine to have the artist or band on the front cover looking directly in to the camera. When it comes to the photo, I have used the typical forms for a photo on the front cover of a music magazine.
  • 2. Masthead Picture of an artist Main coverline Barcode The conventions you will find on the front cover of a music magazine are a barcode, website, masthead, a picture of an artist or a band, the date it is published, the price and the main headlines from the magazine. If you compare my front cover to a real front cover, you can see that I have used a lot of the same conventions. I highlighted some of the Conventions by comparing SPIN IT! To NME.
  • 3. Language: I have used the forms from a real music magazines when it comes to the language. On a content page it is important to have sentences that make the readers want to continue reading the magazine. Like some real music magazines I have used song names on the content page. Another thing I did to make it credible is to use oral and informal language. I also used quotes from the text and tried my best to make every line interesting. Photos: Another big part of the content page is the pictures. A magazine usually have different types of pictures on the content page. They use different angles, different settings and they varies between location and set. I have to photos on my content page. I have used different angles and they are also taken in different settings. I have used the forms when it comes to the photos, but I could have developed or challenged them more by making the difference between them bigger and by maybe having more pictures.
  • 4. I followed the conventions on the content page by using page numbers, pictures and headlines. I also have the section “Always in SPIN IT!”. This is a list of articles you can find in the magazine every month. By having this section, I have developed the conventions. I also followed the conventions by not having a page number on the content page itself.
  • 5. Language: The language used on an article in a magazine have to fit the target group. Because my audience are teenagers and young adults I used an informal and oral language. I also had it in a question and answer format. This makes it easy to read and that really fits my audience. Therefor I have used the forms when it comes to the language on the double page spread. Here you Colour: I have continued the colour scheme can see how the from the front cover and the content page colour on my double page spread. This gives the scheme magazine a hole. By using the same colour continues scheme I have used the forms on my on all double page spread. pages
  • 6. Picture Header Pull quote Page number The conventions you have on a double page spread are a pull quote, page number, header and a picture. A pull quote is an important part of an article because it draws the attention of the reader to the article and if the pull quote is interesting, the reader will read the article. Pictures are also a big part of an article and to every article there are at least one picture. I have used all the conventions for a double page spread in my magazine.
  • 7. What have you learned about technologies from the progress of constructing this product? The Softwares and Hardwares I have used: Software Hardware • Word • Camera • Photo Shop • MacBook Pro • Power Point • Survey Monkey • PC • PDF • Scanner • JPEG • Memory stick • Blogger.com • Magazines • Blackboard • SD card • Twitter • Web browsers • Card reader
  • 8. What have you learned about technologies from the process of constructing this products? I have learned how to use Photo shop and all the different thing you can do with photo shop. I have learned how to use a Mac. From before I only used a PC so it was fun to use a Mac and to learn the differences between a Mac and a PC. I also never used Survey Monkey before. Survey Monkey is a very useful software and something I know I can use in the future. I also learned how to save a power point as a JPEG so that I could upload the slides to my blog. I also learned how to use a scanner and that is something I know I will use in the future. That I have learned all this new technology is something I know I will benefit from in the future.
  • 9. Could you have completed your project without using any technology? No, I could not have completed this project without the use of technology. In this project I have used a lot of technology and a lot of it are software and hardware you have to use to make the products. The use of technology also allowed us to do a more detailed job on a shorter amount of time. The technology also made it easier to correct our mistakes and it made it easier to get feedback from the teachers and to correct the feedback.
  • 10. What pieces of technology could you have done without? In this project we used a lot of technology. A lot of them were essential, but I did not have to use all of them. I could have done it without Survey Monkey, scanner, memory stick, JPEG and Word. • Instead of using survey monkey I could have given out questionnaires or interviewed people. By using survey Monkey I got more responses and from different people. • Instead of using a scanner I could have taken pictures of everything. • To replace the memory stick I could have used the internet or just saving it on the computer. This is a bigger risk because if you lose it, you do not have a backup and have to start all over again. • To get my work on to my blog I saved everything as a JPEG file and uploaded it as a picture. I could instead have used Slideshare or I could have written it directly on to the blog. • I have used Word a lot in my project but I could have done it without it. Instead of using word first, I could have written it directly in Power Point. I chose to use Word because the spellcheck is better.
  • 11. Which piece of technology could you not do without? There are some essentials when it comes to technology in this project. The essentials are a computer, Photo Shop, blogger.com, camera and Power Point. • You could not do this project without a computer. You need it for the research, the production and for the evaluation. A computer is the most essential thing for this project. • To make the final products we used photo Shop. This is a software I could not have done without. I did not know how to use it from before, so it was fun to learn how to use it. It is easy to use and you can do a lot with it. • Blogger.com is where we hand in our work. This made it easy for the teachers to comment on our work and to help us improve it. It also made it easier to correct our work. And it made it harder to lose all the work. • You cannot make a music magazine without pictures. Therefore you need a camera. • I used Power Point through the hole project. It is easy to save it as a JPEG file and then upload it to the blog and it is easy to combine pictures and text.
  • 12. What were the positives of using technology? Because we were using this much technology, we could do more work in a shorter amount of time. Therefore we could do a more thorough work and have more details. It also made it possible for the teachers to give us feedback along the way and it made it easy for us to correct our work based on the feedbacks. It also made it easier for me as a Norwegian to check my spelling and grammar. When you use technology it is easy to take backup.
  • 13. What were the negatives of using technology? Even though it is most positive sides of using technology, there are also some negative sides. The first thing is that it is a lot of distractions. It is easy to go surfing on the internet and think that “I’ll do this later”. This is something you learn to avoid, but you have to have some self-control.
  • 14. How does your media product represent particular social groups? My magazine represents teenagers, both boys and girls, in the age between 16 and 20. It represents this age range by using young artists that this age group listens to. Because my magazine is a hit list magazine, it represents a range of teenagers. The thing they have in common is their love for music and that they always have their IPod up to date with the newest music. My magazine represents this social group by having segments like “This month’s hit list” and “The newcomer of the month”.
  • 15. The group of people that listen to the music genre of my magazine is dominated by girls but I have tried to make the magazine represent both boys and girls by using neutral colours and by having articles that are neutral when it comes to genders. Some examples of neutral articles
  • 16. Hit list from www.4music.com The music on the hit lists depends from which country you are in. Since this magazine is supposed to be an English magazine, I had to base my article around an English artist. Since X-Factor is a big hit in England and a lot of the contestants make On the 4music.com it as artists after the competition, and gets in to chart, 3 of the top 10 the hit lists, I decided to artists are known make up an former from X-Factor. contestant and base my article around her. I think if this was a Norwegian music magazine this would not work because the X-Factor is not that big in Norway and it is hard to make it as an artist after the competition because the level of the contestants are not high enough.
  • 17. Who would be the audience for your media product? As a part of my audience research I made this reader profile. I based it on different media packs and on the questionnaire I made on survey monkey.
  • 18. This are the media packs I based my reader profile on.
  • 19. This are the answers to my questionnaire
  • 20. I still feel that this is the audience for my magazine. It’s boys and girls that listens to music all day, every day. They always have the latest songs on their IPod and their always have their IPod with them. A SPIN IT! reader spends a lot of time with friends listening to music. They barbeque, go to the beach or just relax in the backyard during the summer and have movie nights, dinners or just relax at home during the winter, always with music in the background.
  • 21. A typical SPIN IT! reader:
  • 22. What kind of media institution might distribute your media product and why? I think that Bauer Media would distribute my magazine. Bauer Media distribute among others Q and Kerrang!, two magazines that do not focus on one music genre. Kerrang! focuses on different genres when it comes to rock and Q focuses on discovering great music. Since my magazine do not focus on one music genre, but focuses on the hit lists it is a magazine that sticks out and appeals to a big group of people. Therefore I think Bauer Media would be interested in publishing my magazine.
  • 23. Bauer Media is an international media institution with their main office in Hamburg in Germany. They are offering over 300 music magazines in 15 different countries. This means they have a global network and can help me make SPIN IT! an international magazine.
  • 24. How did you attract/address your audience? Information There are a lot of information in my magazine. Articles like “the newcomer of the Examples on month”, “This month’s informative hit list” and “this Aricles. month’s concerts” are all articles that informs the reader. These informative articles attract the readers and satisfies their need for information.
  • 25. Entertainment There is a lot of entertainment in my magazine and a lot of articles to dive in to if you need to escape your real life. Some examples of this types of articles are “Professor Green- “Read all about it””, “Dress like a Rockstar”, “Exclusive interview with Emma M” and “Adele about “The one and only””. You can also escape reality by listening to music and SPIN IT! Are full of recommendations for good music. Examples on articles to dive in to to escape reality.
  • 26. Personal identity, integration and Social Interaction In my magazine I have a lot of articles that are interviews with famous artists. All of this articles are personal articles where you get to know the artist and where you can relate to the artist. On my double page spread I used oral language to make the article more personal. In my article about Emma M you really can relate to her. She is a normal girl that made her big dream come true by hard work and by never giving up. I mean that this is something everyone can relate to because everyone have a dream and when you hear her story you understand that everything is possible if you set your mind to it. This is my D.P.S. I mean this is an aricle you really can relate Examples of personal articles to.
  • 27. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? I have learned a lot during this project. My biggest improvement is that now I know how to use photo shop. Before I started this project I had never used Photo Shop and I think you can see this when you look at my preliminary task. I also learned how to use other technologies that I know I will use in the future such as a MacBook, Scanner and survey monkey. I also learned how I can make every page unique while they still follow the same theme and colour scheme. My use of technology have developed a lot through this project and a lot of it I know I will use in the future.