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Modcam - Anders Kjellberg pres 2017

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Retail Solutions
Stronger
Street Conversion
Retail operation re-defined with new insights
The Connected Store Data-driven insights
Immediate actions
Improved Store & Value Conversion
The Analytics
Advantage
Stronger
Street Conversion
Concept Design
Product Display
Communication Message
Improved Store & Value Conversion
Accurate, rich and detailed data
The raw data that Modcam provides in any format
Street Count
Store Count
Area Count
Dwell Time
Customer track
Traffic direction
Queue Length
Age
Gender
Attention time
ROI example
SOLUTION
Modcam services Patterns and Count were installed in departments within the store.
The staff and the managers could quickly get an overview of the areas with the most traffic (”hot zones”)
The staff and managers could also compare weekdays, specific hours and target groups.
POS data was combined with the traffic patterns in the department.

Published in: Retail
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Modcam - Anders Kjellberg pres 2017

  1. 1. Retail Solutions
  2. 2. Minds of innovation. Successful track record Anders Laurin was EVP at AXIS Founded in 2013 by experts in Devices Mangement Compact Devices Computer Vision Peter Carlsson was CPO & CSO TESLA Bert Nordberg was CEO of SONY MOBILE is on BOARD of AXIS Jan-Erik Solem was AQUIRED by APPLE Karl-Anders Johansson was AQUIRED by BLACKBERRY & AQUIRED by QUALCOMM
  3. 3. The Connected Store Data-driven insights Immediate actions Typical E-commerce Click through Attribution A/B testing … Tradtitional Brick & Mortar Converstion rate Point of Sale data Retail operation re-defined with new insights Modcam provides a sensor solution to track people and transforms brick-and-mortar stores to data driven businesses.
  4. 4. The Analytics AdvantageWindow Conversion Store Conversion Value Conversion Checkout Conversion Loyalty Real-time data and instant action in every step Total Traffic ShoppersStore Traffic Paying customers Basket size Returning customers
  5. 5. Stronger Street Conversion Concept Design Product Display Communication Message Insights used for decision-making
  6. 6. Measure demographics and Adapt Digital Signage Measure zone conversion and Optimize Product Displays Improved Store & Value Conversion Measure people flow and Optimize Store Layout Measure dwelling customers and Assign Staff Measure que length and Alert Staff Understand shopper profile and Improve self-checkout
  7. 7. Accurate, rich and detailed data The raw data that Modcam provides in any format Street Count Store Count Area Count Dwell Time Customer track Traffic direction Queue Length Age Gender Attention time
  8. 8. Fully Flexible To Your Needs MOD.01 Sensor MOD.Connect Device Management Algorithms Apps Cloud Data Cloud Analytics Web Experience Cloud Watson IoT & Bluemix Analytics Web Experience Alt 1 Alt 2
  9. 9. One hardware, endless apps. Self install in minutes.
  10. 10. Modcam is Different One-Stop-Shop Multiple Services Service model 10-Minute Install No Skills or Tools Required 3rd party clouds Modcam Dashboard and Data API Everything Included Multiple Services Monthly Payments, Return Anytime
  11. 11. Increased Street Conversion Shop window re-design and messaging based on data, A/B testing to identify successful concepts Increased Store Conversion Shop window re-design and messaging based on data, A/B testing to identify successful concepts Street Traffic Store Traffic Store Conversion Basket Size Total Sales Sales Increase Annual Sales Increase Annual Margin Increase Annual Solution Cost ROI Control 90 000 9 000 55% $44 $ 217 800 IMPROVED 90 000 9 900 56 % $44 $ 243 936 $26 136 + 12% +$313 632 +$ 94 089 - $ 15 800 495% IMPROVED+ 90 000 10 800 57 % $44 $ 270 864 $53 064 + 24% +$636 768 +$ 191 030 - $ 15 800 1109% ROI example Active data-driven retail operation
  12. 12. Shop floor layout improvements CASE STUDY #1 • PROBLEM • Staff taken out of daily operation to conduct shopper analysis. • Shopper data analysis infrequent and sample size small. • Need better understanding of the customer flow to actively improve and rearrange the shop floor. • Wish to work more actively with A/B testing: Ability to measure conversion rate for product families. • RESULT • 30% more ”back flow” traffic than anticipated. Product display changed to be exposed in both directions, which increased sales of by 8% • Many customers made a shortcut past department B, straight to department C. This path was closed and department B increased sales by 6%. • Detailed A/B testing gave new insights: Two different displays were compared and one of them gave a higher turnover: sales was 13% stronger. • After 6 months there was a clear improvement in results and turnover. The store manager was actively using data to optimize layout and product display, which led to an average revenue increase of 7%. • SOLUTION • Modcam services Patterns and Count were installed in departments within the store. • The staff and the managers could quickly get an overview of the areas with the most traffic (”hot zones”) • The staff and managers could also compare weekdays, specific hours and target groups. • POS data was combined with the traffic patterns in the department.
  13. 13. Thank you

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