Alivaria brewery has implemented a corporate social responsibility strategy focused on four key priorities: energy and carbon footprint, water, responsible consumption, and occupational safety. Some of the initiatives under this strategy include reducing CO2 emissions by using renewable energy, decreasing water usage, promoting responsible drinking through campaigns and product labeling, and creating a safety culture to achieve zero accidents. Alivaria has seen success in these areas, such as lowering its carbon footprint and water consumption compared to previous years. The company aims to have zero carbon emissions by 2030 and 100% renewable energy use by 2022 through its continued CSR efforts.

1. Prepared by
Lis Anastasiya
Scheglova
Anastasiya
Lysenko Alyona
Shuldova Olga
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2. Alivaria brewery is
confident that business
must be socially
responsible
2009
The brewery became a member of the
Global Compact and part of the
Danish company Carlsberg Group.
Since then, for Alivaria, CSR is about
responsible consumption, and all
programs are reduced to minimizing
the harm to the environment, a
positive impact on the economy and
society as a whole.
"Alivaria" pays special attention to corporate
volunteering. Since 2012, the company has taken
under the protection of the city river Svisloch and
since 2012 has been carrying out an action to clean
it up "Pure wormwood", drawing public attention
to the unique natural area.
2015
On March 27, 2015 the
winners of the annual award
in the field of corporate social
responsibility were awarded.
In the category
"environment" "Alivaria"
won.
Why have we chosen “Alivaria”?
Alivaria brewery is number 1 on the Belarus beer market,
and the brand Alivaria is the most popular in the country.
Alivaria has 4 priority areas that are most important for
business and stakeholders:
1. Energy and carbon footprint,
2. Water,
3. Responsible consumption,
4. Occupational safety and security.
Focusing on these four priorities, Carlsberg Group strives to
achieve positive changes in all areas affected by the
company's business:
• Work to curb global warming;
• Ensure public access to drinking water;
• Promote a healthy lifestyle;
• Improve workplace safety.

3. Energy
and carbon footprint
Results of Carlsberg Group 2016
emission reduction
CO2 since 2010
Carbon footprint reduction
through the effective use
of energy and transition
from coal to renewable
energy sources
plants use installations
for the production of
biogas, which is produced
in the process of
purification of sewage
water treatment facilities
sites

4. Understanding
carbon footprint
Comparative base
for carbon footprint
Comparative base shows that a significant
proportion of CO2 emissions of the company -
40% - accounted for packaging materials.
Agriculture is responsible for 17%, distribution
and brewing-14%.
Cold storage in
points sales'
Packaging
materials
Rural farm
Breweries
distribution

5. Resources and
environment
Specific reduction water
consumption compared to 2017
amounted to 10%
2 310 483
bottles
were returned by
users

6. Reduced consumption
resources and optimization
work with waste
Heat savings compared 2017
14%
Saving electricity in
comparison with the year 2015
6%

7. Responsible consumption
external organizations
collaborated with Group
companies for
advancement responsible
consumption.
Results of Carlsberg Group 2016
20
people covered in
campaigns to prevent
alcohol abuse.
50 million
25 million
Responsible Consumption Reports
All printed advertising products in size more A4
format, internet and television advertisements must
contain responsible consumption.
Programs for responsible consumption
All Group companies are required to implement at
least one responsible program consumption.
Special pictograms on the package
100% primary packaging of products should contain
pictographs for responsible consumption to prevent
abuse alcohol.
Consumer Information
80% of the primary packaging of products in
Western Europe must contain information about
ingredients and nutritional value.
Consumer interaction
Annually сover at least 20 million consumers
through special campaigns.
people covered activities
in World responsible day
beer consumption.
In September 2016, Carlsberg
Group took part in the
organization of this global
initiative.
Involving consumers in
sports events such as UEFA
EURO 2016, music festivals
around the world.
GOALS

8. Responsible business
Accountability, alignment and
action are part of a new
winners culture.They apply to
all employees and are
embedded in the leadership
development and recruitment
processes.
The action attracted
the attention of
3,700
participants
In order to draw
attention to the topic
of responsible
consumption and to
avoid drunk driving,
was held the “Baltic 0
taxis!” action.
All marketing materials of the
company's alcohol brands contain
information about the dangers of
excessive alcohol consumption and a
sign of 18+.
beer samples were
tested by tasting
commission in 2016.
Experts test beer for all
organoliptic
characteristics.
Principles of behavior 3 "A"
2200

9. Labor protection and safety
Results of Carlsberg Group 2016
4
thematic communication
packages in support of the
culture “Zero Accidents” are
directed to all production sites of
the Carlsberg Group in order to
draw attention to the risks in the
field of occupational safety and
health.
New policies and actions include vital
rules that prohibit high-risk activities.
Personal protective equipment (PPE).
Online catalogs are used at all Carlsberg
Group production sites in Europe.
Standardized quality of personal protective
equipment.
GOALS 2015-2017
Reduction of accidents
Reduce the accident rate
with temporary disability
by 40% throughout the
Carlsberg Group.

10. "ZERO
ACCIDENTS"
Olivaria strives to develop a
behavioral culture and thinking of
employees aimed at continuous
improvements in occupational safety
and health, so that each employee
understands: he is responsible for his
own life and health, as well as his
colleagues.
Labour protection and safety of
Olivaria employees and contractors
is one of the key priorities of our
sustainable development strategy.
From the point of view of safety
standards, Olivaria is guided by the
laws of the Republic of Belarus,
corporate labor protection policies
and internal regulatory documents.
Equipment protection
system
The company launches the Lockout tagout
system. LOTO is a safety procedure that ensures
that dangerous machinery and energy sources are
properly shut off and are not started up
unexpectedly while maintenance or service work
is being completed.
Why is this system useful?
The essence of LOTO is to identify risks
associated with injury or death of employees in
connection with the launch of machines or the
release of energy during the maintenance of
machinery and equipment.

11. zero carbon emissions in Breweries by 2030,
100% renewable energy use by 2022
50% reduce water use
in Breweries by 2030
will be able to
save 8112
Olympic
swimming pools
CSR strategy for the future

12. zero accidents by 2030
create a culture of zero
accidents through:
1. leadership behavior
2. communication & visualization
3. procedures and systems
4. transparency and efficiency
choice
responsibility
100% availability of
non-alcoholic beer
by 2022
the presence of warning
messages about responsible
consumption on packaging and
on the Internet by 2022
CSR strategy for the future

13. CSR strategy for the company
At the moment, the company is implementing an excellent program “Together Towards Zero”, that allows the company to
compensate for the damage that it does to society. However, a couple of points should be added to the company's strategy:
1. Glass bottle as a type of packaging has a great potential for development for the company. The company should
increase the use of recycled packaging, that means returning the bottle from the market and re-pour beer into it. This will help
reduce waste to the environment.
The image of a glass bottle should be used in all advertising campaigns . Due to this, sales of beer in this package will
continue to grow.
2. The popularity of non-alcoholic beer in Belarus should be increased. That will help people develop a tendency to
move from alcoholic to non-alcoholic beer, which has beneficial effects on people's health. But company need a revision of
state regulation of advertising of non-alcoholic beer, which is now equivalent to the category of beer and low-alcohol
beverages.
3. Contribute to the development of local communities:
● Creating social and economic value
● Support for local environmental initiatives
● Implementation of internship programs and development of partnerships with educational institutions for the
implementation of programs aimed at the development of youth
● Partnership with international non-profit organizations on emergency assistance

14. Thank you for your attention!