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Lifecycle pitch deck
- 1. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 1 Automated target audience and market research for b2c companies building a new product or entering a new market building a new product or entering a new market
- 2. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 2 42% CUSTOMER PROBLEMS Selling products no one wants Failure to understand market and customers* Top reasons why startups and SMBs fail in digital marketing labor based takes time expensive Low sales Competitor analysis * 49% No digital * marketing strategy 19% Were outcompeted 3 pillars of successful digital marketing 1. Market research 2. Customer research 3. Unique value proposition *
- 3. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 3 OUR SOLUTION Market research Niche websites Target audience research Natural Language Processing Automated Commonsense Reasoning Visualisation Knowledge graph Human life model Socio- economic model Interactive Digital Marketing Roadmap Startups and small businesses wanting to get more clients Visitors looking for information Marketers wanting fast and detailed market and customer research
- 4. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 4 PRODUCT. USE CASE Product: drones for agriculture supervision MARKET • Market needs and requirements • Competitor analysis • Market segments Can be narrowed down by Need, Size, Price, Location TARGET AUDIENCE Agronomists, agricultural engineers and farmers Interactive customer story 360 degree view
- 5. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 5 BUSINESS MODEL • $0.002/unique user • per day • 50k pages • $65k/year Income from ads TARGET AUDIENCE AND MARKET RESEARCHNICHE WEBSITES Blended CAC $1 (organic traffic and recommendations) 2020 revenue projection: $965,716/year • $15/report • 32k users • LTV $20 • $621k/year PAYG • $10/month • 1500 users • LTV $45 • $71k/year Roadmap • 20% churn rate • LTV $120 • $190k/year $25/month • 20% churn rate • LTV $245 • $17k/year $50/month Subscriptions
- 6. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 6 TRACTION FORECAST with 50% of revenue reinvestment into research & development
- 7. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 7 TAM Global Market Research Market* SAM 25% of number of SMBs and startups in USA, GBP, CAN, IND, AUS** * AVERAGE LTV OUR MARKET 70M 45B 950K SOM 1,32% of SAM (2020 revenue projection) * Statista https://www.statista.com/topics/1293/market-research/ ** Wolfram.Aplha wolframalpha.com
- 8. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 8 OUR COMPETITION direct competition for our price and target audience DM* agency Speed Price Insights from real people Data processing Integrates in DM* strategy manual manual automated 0-$$ $$$ Market research agency manual $$$ * DM – Digital Marketing DIY research
- 9. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 9 GO TO MARKET STRATEGY ACTIVE USER Uses roadmap to do his digital marketing LAUNCH Becomes first user WARMUP FUNNEL Subscribes for our educational videos BUYS OUR ROADMAP Gets ready to purchase our interactive digital marketing roadmap WAITING LIST Participates in development of target audience and market research tool FINDS US Googles niche related keyword and finds our website SEO WARMUP ROADMAP USER PROD.DEV. LAUNCH
- 10. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 10 PRODUCT DEVELOPMENT MILESTONES Deductions engine Building logical connections between data Interactive NLP Natural Language Processing on a sentence level Situation modeling Reconstruction of life situations based on collected knowledge * Basic target audience research Human life model Human life simulation algorithm * Advanced target audience research Automated NLP Fully automated socio-economic model * Automated market research Aug’ 18 Jan’ 19Oct’ 18 ?????? ??????
- 11. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 11 OUR TEAM LOOKING FOR CO-FOUNDERS Business development Building business partnerships Networking Internet-Marketing Automated sales funnels Lead generation Web-development GRAND stack (GraphQL, React, Apollo, Neo4j Database) Automated information processing and management systems engineer Specializations: • Internet marketing • Scientific research • Web-development & SEO Anastasia Ionicioiu
- 12. WWW.LIFECYCLE.TODAY| Anastasia Ionicioiu anastasia@lifecycle.today +40 73.414.7632 12 Lifecycle www.lifecycle.today anastasia@lifecycle.today www.lifecycle.todayWe would be grateful for your feedback and advice +40 73.414.7632
Editor's Notes
- How translates these issues into the solution on the next slide?