Toyota Altis 5th Generation. Comparative Presentation Marketing

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ANANYA JAIN

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3. This research was carried out to find the most wanted car
of South Delhi. Toyota is a big brand, it’s vehicles are
popular among the youth of today’s world.
This research was keen upon the number of people
wishing to go for Toyota company over any other leading
company.
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5. • Toyota established in 1933.
• Founded by kiichor Toyoda .
• A Japanese Automobile Company with its network in 30 countries
worldwide.
• Is in contact with 19 million customers worldwide.
• Ranks 8th on the overall Global Fortune 500 list.
• Profits are more than $5200 million, which are an increase of 16.6% from
last year!
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7. Smartly Designed Ergonomic Interior
designed to minimize physical effort and discomfort, and hence
maximize efficiency
Wide and Spacious Interior
Cabin
Optitron Meter
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8. New LOW & WIDE Body
Headlamp Washer
Front Fog Lamps
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9. Powerful Engine
Easy Handling
Anti-lock brakes
is a safety system that allows the wheels on
a motor vehicle to continue
interacting attractively with the road surface as
directed by driver steering inputs while braking,
preventing the wheels from locking up and
therefore 9avoiding skidding.
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11. ANANYA JAIN 11

12. Sales Of Toyota Altis & Honda Civic
2009-2010
Sales Of Sales Of
TOYOTA ALTIS HONDA CIVIC
May 518 324
June 497 270
July 418 322
August 630 352
September 308 198
October 581 337
Total Sales 2952 1803
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13. SALES OF TOYOTA ALTIS AND
HONDA CIVIC
Honda Civic
13 Toyota Altis
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14. As per our observation on the secondary data
available:
Corolla Altis is one of the most popular cars in
Delhi this time. Visit http://www.toyotaaltis.in/ for
more information.
The statistics clearly show that Toyota Altis is
better than Honda Civic.
Altis has crossed Civic’s market share within the
last 3 years.
Attractive Exteriors and Genius Interiors make it a
fully fonder pack of Gorgeous and Genius (G&G).
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17. Marketing research is "the function that links the consumer, customer,
and public to the marketer through information.
Marketing research specifies the
Information required to address these issues ,
Designs the method for collecting information ,
Manages and Implements the data collection process ,
Analyzes the results , and
Communicates the findings and their implications .
Market research is concerned specifically with markets,
while Marketing research is concerned specifically about
marketing processes.
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18. DeciDe
MoDel
(MR)
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19. The role of marketing research in managerial decision making is
explained further using the framework of the "DECIDE" model:
The DECIDE model conceptualizes managerial decision
making as a series of six steps .
The decision process begins by precisely defining the problem or
opportunity, along with the objectives and constraints. Next, the possible
decision factors that make up the alternative courses of action
(controllable factors) and uncertainties (uncontrollable factors)
are enumerated . Then, relevant information on the controllable and non-
controllable outcomes is collected . The next step is to identify and
select the best alternative based on chosen criteria or measures of
success. Then a detailed plan to develop and implement the alternative
selected is developed and put into effect. Last, the outcome of the
decision and the decision process itself are evaluated .
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20. Data collection is a term used to describe a process of
preparing and collecting data. The purpose of data
collection is to obtain information to keep on record, to
make decisions about important issues, to pass
information on to others. Primarily, data are collected to
provide information regarding a specific topic.
For this study, I’ve chosen Personal Interview.
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21. PERSONAL INTERVIEWING
ADVANTAGES:
• Generally yields highest cooperation and lowest refusal rates
• Allows for longer, more complex interviews
• High response quality
• Takes advantage of interviewer presence
• Multi-method data collection
DISADVANTAGES:
• Most costly mode of administration
• Longer data collection period
• Interviewer concerns
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22. Marketing Research Questionnaire
Name of the student- Ananya Jain
Product/Service- Toyota Altis
POS Name & Address-
Contact-
S.No Questions Responses
1 How much sales do you make for this Product?
2 Which is the most Competitive Product?
3 Why the other Product is more/less superior than
this?
4 What is the ratio of People purchasing this product? Old Age:
Young:
Middleage:
Men:
Women:
5 Why do you think that the sales of this product is
High/Low in your place?
6 Do you get better/less support from the
stockiest/dealer/company in terms of Commercials?
7 Comments to improve this product? 22
8 Month of peak sales? ANANYA JAIN

23. 4 Questionnaires were been filled by 4 different dealers of Toyota Altis.
The following are the interpreted results:
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24. The Sales of Altis in Kotla region is high as compared to other products
because of High Resale Value, Aesthetic Looks, MID system, Fuel
range and different features.
Moreover, the showroom is located near all the business class colonies
that like Def. Col.
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25. The sales of Toyota is high in comparison with all the other products if sum up
because of the Brand Name, Low M. Cost, Warranty competition and Diesel Variant.
The location of the showroom is in a high-end mall that engages a lot of Business
Class people.
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26. The Sales of Toyota Altis in Vasant Kunj Region is higher than all other
competitive products because of the high end features available.
Moreover, Toyota’s showroom is the only one located in Vasant Kunj other than
Honda’s. It attracts most of the business class society.
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27. The Sales of Toyota Altis in Patparganj is high in comparison of other cars
because of the Brand Name, Low M. Cost & High Warranty Period.
Plus, it is one of its only kind showroom there and no competitive showroom is
located nearby.
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28. Month of Maximum Sales:
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29. The survey reveals that Honda Civic is the most competitive product in
this segment. Chrevolet Cruze comes second competitive, and Skoda
Laura is the least competitive product in this segment.
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30. Why the other Product is more/less
superior than Toyota Altis?
Reasons for the superiority of Toyota Altis in comparison with other
competitions:
•Resale Value is Higher than other competitive cars.
•Brand Name
•Low Maintenance Cost
•Warranty Period is better than all other competitive cars.
(3Yrs or 1,00,000kms)
•Diesel Option Available
•MID control
•Elapse Time display
•Electronically controlled D. seat
•Aesthetic Looks 30
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31. There are comparatively lesser number of women purchasing this product over
men.
Men are the heads of a family, therefore if a car is purchased(taking it as a fixed
asset) then it is on the name of the Male member even though the female might
drive it.
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32. Toyota Altis is popular among the Business Class/Executive Class more than
the Service Class and Oldage.
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33. Support from the company in terms of Commercials:
Toyota Company provides 50% support in terms of Finance for Commercials.
The planning, Approval, Managing is all done by the dealers themselves.
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