1. Note for Creation of Posts at head Quarter Corporate Office
The state government has clearly conveyed its intentions and motives to the general
public by conceptualizing and formulating the R.C.S.C for effective implementation of Public
Distribution System in the State. Emergence of this Corporation will not only enhance the
distributing efficiency of P.D.S and Non P.D.S items to the target consumers in an effective
manner but will minimize the flaws, leakages, loopholes and discrepancies which were
previously witnessed in the mechanism of similar functioning operational bodies.
R.C.S.C’s main objective is to simplify the complex and tedious process of product
distribution(P.D.S/ Non P.D.S) by evolving a systematized, sensitive and procedural
operational structure so as to maximize the benefits for the target users. While performing the
assigned objectives, Corporation also has to keep its health under a routine check by
maintaining a minimum constant ongoing level of profitability to ensure its long run
sustenance which in turn will benefit the state and the consumers..
Tasks Assigned To R.C.S.C (As In Cabinet Memo)
(a) Lifting, distribution and doorstep delivery of P.D.S items from the F.C.I godowns to
the fair price shops.
(b) Marketing Non P.D.S items of daily use on reasonable price to the consumers through
its network of fair price shops.
(c) Market intervention in case of exorbitant price rise of any essential commodity.
• The initial setup of any Corporation is demanded to sensitively respond towards
the dynamics of its working mechanisms. This responsiveness becomes the
integral part of the corporation’s architecture. Thus it is important to realize that
the purpose for which the Corporation is formed must be provided by the tools
which caters to the customized needs of its methodologies. Any mismatch between
the Corporations desired objective and channel through which it is attained will
result in another traditional functioning body.
R.C.S.C, at its nascent state, is dependent on functioning mechanisms of old
traditional distribution system. This dependence contradicts the basic principle on
which the corporation was evolved and hence an independent working mechanism
needs to be generated by the body itself so that the whole process could be
monitored and dictated independently without an external constraint.
• R.C.S.C is presently relying on the outsourcing of services from various external
departments and institutions to conduct various operations because it is not fully
capable and endowed by the resources required. As the magnitude of outsourcing
increases the Corporation’s degree of dependence on extraneous variable factors
also increases which acts as a major constraint in its growth. It not only limits the
functioning parameters but also reduce the probability of its further expansion
which was the main idea behind its conceptualization. Hence, to abate the
complications and to minimize the complexes arising from the scattered web of
outsourcing, a strong architecture is needed to build the Corporation in arrays such
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2. as : lifting, vigilance, transportation, procurement, system analysis, monitoring,
marketing, branding, logistics, distribution, storage, quality analysis etc.
Independence in functional and operational movement is a fundamental
prerequisite for the Corporation to flourish and expand which will be attained only
by creation of new posts internally.
The finalized structure of the corporation will work in a congruency at 3 levels, i.e,
Corporate (state) level, District level and Tehsil level. The nature of the relationship shared
between the functioning of these 3 tiers will define the degree of success in attainment of the
tasks by the Corporation for which it was conceptualized and evolved. This 3 tier operational
inter connectivity, if competent and adequate, will result in following characteristics:
• Smooth channelization and facilitation of relevant information.
• Maintenance of a constant degree of functioning homogeneity which will ensure a
balanced distribution structure.
• Elimination of leakages, loopholes, data-mismatch, data overlapping and
inefficiency in the distribution cycle of the P.D.S/Non P.D.S.
• Systematized and procedural communication at various nodules at inter linkages
between these 3 levels will act as an important support system to develop a
coherent, successful and profitable Corporation.
PROPOSALS FOR CREATION OF POSTS AT TEHSIL LEVEL
This level, in the actual sense, could be termed as the grass root functionary of the
Corporation, not only in context of its functioning degree but also in relevance with the
degree of accessibility it holds. The Govt has sanctioned offices at only 143 tehsils against a
total No. of 244 tehsils in the State. For the rest of the tehsils, the nature of the Govt. sanction
provided that existing RSWC managers should be given an additional charge of R.C.S.C
Tehsil Inspectors. This order, till date, has not been complied with despite repeated requests
made by the Corporation to RSWC.
R.C.S.C, thus, strongly demands independent creation of R.C.S.C offices at remaining 101
Tehsils as well (same as in 143 tehsils) due to reasons mentioned below :
1) R.C.S.C's operational functioning is yet dormant in these 101 tehsils.
2) Lack of administrative control of the Corporation on R.S.W.C managers.
3) The nature of the job of the inspectors demands a continuous mobility in their area to
keep a strict vigil on PDS diversions and ensure timely distribution of P.D.S/ Non
P.D.S to the F.P.S dealers. The existing work profile of the Warehousing managers
will not allow them to have the mobility, flexibility and degree of vigilance which will
adversely effect the working of the Corporation.
Hence, it is requested to create the following mentioned posts at tehsil level
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3. Tehsil Inspector (101)
Fourth Class Employees (101)
DISTRICT LEVEL
The district level offices of the Corporation are not operational as yet and the charge
of District Managers at present has been given to D.S.Os as an interim arrangement. Thus, a
review of assessment of need for creation of posts at District Level will be made at a later
stage when D.M's will come in the direct point of contact with the functioning independence.
Hence, no proposal for creation of posts is being made at this stage for District head offices of
the Corporation.
PROPOSALS FOR CREATION OF POSTS AT CORPORATE LEVEL
The Corporate Office, operational at the top of the pyramid, will be responsible for the
administrative and decision making aspects which will include
a) Monitor the functioning of all the units of the Corporation.
b) Policy formulation and decision making.
c) Administration of the subordinate offices.
d) Collection of data and statistics from the field functionaries.
e) Act as a channel between the state Govt. and the lower levels of the pyramid.
To accomplish the above mentioned tasks, various posts/cells need to be created at
Corporate Head Quarters which is projected along with their work profiles as mentioned
below:
(a) Company Secretary
(b) Finance Cell
(c) Marketing Cell
(d) Human Resource Cell
(e) Subject Specialist Managers
(f) Clerical staff
Human Resource Management Cell
Need
(a) Recruitment of new employees in accordance with the required criteria of the
corporation
H.R cell would be responsible for identification/selection of competent, efficient, skilful
and apt candidates from the sea of applicants. This function includes evaluation of efficiency,
estimating the degree of competency, understanding his/her psychodynamics in relation to the
corporation's need, character evaluation, assessment of skills through various systematized
and procedural recruitment modes.
(b) Effective channelization of Employees strength
Human resource Cell is responsible to encourage, support and motivate the employees
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4. in an appropriate manner so as to maximize their strength and willingness to serve the
corporation which in turn will result in increased profitability and efficiency in the region
concerned.
(c) Providing support and guidance in various arrays of the work frame
Employees are constantly checked and guided in their respective field of jobs in an
appropriate and effective manner so as to reduce conflicts and confusion and enhance
productivity.
(d) Performance, conduct and behavioral management
H.R cell is liable for keeping charts and constant updates of employees' various aspects
ranging from degree of performances to behavioral roles and conducts through structured
tools of proper evaluation.
(e) Efficiency development of personnel through training, seminars, orientation and
refresher courses to ensure a competent organizational design.
Role of H.R cell includes formation of a systematized, effective, smooth, skillful and
suitable working atmosphere which is a result of a balanced organizational design in the
concerned corporation which is attained by proper training and development of the new
employees through procedural and effective training tools.
Besides the route role of recruitment, hiring and training the HR cell's work profile ranges to
following aspects:
• Organization development
• Ensuring smooth inter-departmental communication
• Performance Management and respective actions
• Recommendation and providing inputs in policy formulation
• Leadership and Team building for higher productivity
• Grievance handling and its redressal
Despite the quantum of work as mentioned above, no post of E.D. Personnel has yet been
created in the Corporation. It is requested that the post created as G.M., Transportation may
be converted and designated as E.D. Personnel. The work of transportation can be given to
General Manager, Marketing which later in this note, has been proposed to be re-designated
as E.D., Marketing & Transportation.
Posts Proposed
Deputy G.M H.R (1)
Manager H.R (2)
PROPOSED CREATION OF POSTS FOR MARKETING CELL
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5. Need
Marketing is an inseparable multi functionary component of the Corporation, whose tools,
functions and services will be required and demanded by the department at various
operational levels ranging from top to the bottom of the structure at various nodules. Its action
will not only be limited to the strategic formulation or distributing capabilities but its domain
will include the following
(1) Researching, assessing and understanding the need of the Corporation in accordance
with the extrinsic and intrinsic macro dynamic environment and then formulating the
guidelines and parameters for future action. It will not only optimize the product flow
but will also reduce the degree of incongruity and complications which in turn will
help the Corporation to attain a consumer friendly status. This optimized level will
give directional degree of accuracy and line of action required to enable flexible
decision making choices within Corporation.
(2) Deliverance of the values and the ideas associated with the product to the desired
segmented market by understanding the need, requirement, dynamics, psychography
and demographical attributes of its users. A proper awareness and product positioning
are two important practices which will be exercised by the Marketing cell to attain
quintessential level for both the segmented market and the Corporation.
(3) The role of Marketing cell is not only limited to selling the product and understanding
of the consumer base but the wings of his/her work profile also include designing of
the product personality for which an expert and creative outlook is needed to match up
with the geographic, behavioral, psycho graphical and demographical attributes of the
segmented market.
Eg: If the products image ( i.e. branding, basic lay out , design, conceptualization etc.) is
not welcomed by the people, the probability of its decline increases in the long run,
thus a creative and strong understanding of the product’s personality and it’s
mechanism is required keeping the various facets of the segmented market into mind
which too should be updated from time to time as per the need of the hour. For above
mentioned functioning a trained performance of a skilled managerial unit is needed.
(4) Marketing cell performs an important function of ensuring proper procedural working
amongst corporation’s various distribution channel in relevance of its products by
establishing a cordial relationship with all the concerned units which includes:
logistics, procurement units, transportations, delivery etc. This not only enhances a
congenial operational activity but also reduces inters departmental conflicts by
reducing the degree of probable complications which could’ve emerged in the absence
of an adept supervision of a competent marketing cell. Thus a proper assessment and
its effective channelization is demanded from the corporation for establishing a
harmonious equation with its transporters, suppliers and finally the consumer for
which the relevant posts are needed.
Posts Already Sanctioned
General Manager Marketing (1) – (To be re-designated as E.D. Marketing & Transportation)
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6. General Manager Transportation (1) – (To be converted and re-designated as E.D., Personnel)
Proposed Posts For Marketing Cell
Deputy General Manager Marketing (1)
Deputy Director, Marketing (1) – (On Deputation from Rajasthan Co-operative Society)
Manager Marketing (2)
FINANCE CELL
Need
a) Since the financial archicitectural layout of the corporation deviates from the
standardized functioning of any traditional government office, a simple know-about or
static approach will not be suffice in order to achieve the desired objectives.
b) The corporation will have an acute degree of dynamism both in context of monetary
channelization and movement of other financial resources as compared to its other
similar functioning competitive units and thus a specialized strike is needed in an
effective manner to give the momentum and continuity for an effective sustenance.
c) Proper financial policies need to be formulated and then executed in accordance with the
Corporation's requirement so as to induce a smooth and channelized facilitation of
finances and minimize the bottlenecks, leakages and loopholes.
d) Since the goals of the newly formed Corporation needs sensitive and cautious phasal
initiation in terms of money, the financial setup needs to:
• Perform analyses to find profitable directions for the Corporation.
• Protect company's assets.
• Prepare for any unforeseen development.
• Plan finances so as to achieve desired objectives of the Corporation.
e) Financial setup will be assigned the task of formulation of financial strategies and
policies based on the availability of resources , data and feedbacks from various units of
the Corporation which will demand a quick decision making power, as time a cruscial
aspect and needs to be catered carefully.
In A Nutshell
Finance Cell will be designed in order to perform and/or facilitate tasks and functions
as mentioned below:-
(a) Systematized distribution of money to concerned units in accordance with their
needs.
(b) Supporting the operational activities and inter-departmental functioning by
providing adequate finances.
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7. (c) Keeping a check on the monetary channel for any discrepancies, variations,
blockages, leakages, redundancies or loopholes.
(d) Up gradation and updation of the policies and manner of executing as per the
need of the Corporation's financial environment.
(e) Estimation, determination and generation of the finances by having an
informative and balanced relation with all the units of the corporation
hierarchy.
(f) Managing cash, keeping checks, laying necessary financial controls,
establishing an optimum equational balance between finance allocations and
the returns.
Posts Already Sanctioned
General Manager Finance (1) - (To be re-designated as E.D. Finance)
Assistant Accounts Officer (2)
Accountant/Junior Accountant (2)
Additional Posts Proposed In Finance Cell
Executive director Finance (1)
Deputy General Manager Finance (1)
Task Force Manager Finance (2)
The final picture of Corporation that will emerge after the creation of above mentioned
posts is represented in the organizational chart at flag A.
CREATION OF POSTS OF SUBJECT SPECIALISTS:-
• R.C.S.C is working within a complex arrangement of a densely interlinked structure
which includes: suppliers, distribution channels, transporters, distributors, fair price shop
owners, F.C.I, oil mills, logistic units etc. Thus there is an inseparable need of skilled
managerial units to be assigned and perform designated task at each link of the whole
channel.
• Formation of the corporation has been projected as a futuristic body which will replace the
conventional and orthodox channels of distribution by altering the traditional ways of their
functioning and inducing dynamism in its operations to compete with the macro and micro
environmental competitive factors. To achieve this stature a specialized team is required
by the corporation which will co-ordinate on grounds of their expertise to accomplish a
common cause.
• At present R.C.S.C 's focal point of functioning revolves only around efficient deliverance
of P.D.S(food grains) which it procures from F.C.I and on K.V.S.S an intermediary for
lifting, transportation and delivery of P.D.S food grain. This dependence, hinders the
efficiency of the Corporations dealing and thus an intrinsic infrastructure is need to be
build. The idea of disintermediation will soon have to be complied with the introduction
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8. of 'The Food Security Act 'after which R.C.S.C will be required to have its own system of
procurement, storage, lifting, transportation and delivery. Corporation needs to build a
strong setup to meet the challenges of the coming events which will not be feasible
without an immediate start which includes training, planning, technology up gradation,
data automation and subject expertise of various fields.
Along with all the above factors R.C.S.C is evolved to bring a shift in the working
mechanism in the Non P.D.S items distribution channel so that it could not only compete with
other similar functioning bodies but also gain a competitive advantage over them which will
augment the qualitative aspects of the whole distribution channel making a consumer friendly
atmosphere in the state.
In a nutshell
The subject Specialists are required to achieve :
a) Cost efficiency ( at all nodules in the distribution channel)
b) Time Efficient System (Strong featural advantage over the existing traditional
system)
c) Minimizing Transportation damage
d) Sensitive responsiveness ( towards the consumers as well as the people of
corporation)
e) Reasonable Pricing (An optimum combination between quality and price will be
applied)
f) Quick response time (problems of transportation bottlenecks, logistic
malfunction, consumer grievances will be handled carefully and quickly)
g) Consumer Friendly atmosphere ( corporation will not only limit its functioning
to the final deliverance but will also entertain post-distribution-customer-
feedbacks)
h) Up gradation of services and it’s good(R.C.S.C will metamorphosis it’s
operational and functioning methodologies in accordance with changes of
attributes and trends in the segmented market)
i) Technology friendly ( Technology will be induced at various stages of
distribution channel and internet will be used as communicating platform which
will result in cost affectivity, greater accessibility, accurate monitoring, on-time
confirmations, better connectivity, on spot tracking, reduction in double dealing
and overlapping, improved mapping skills, data consistency and reliability,
manual entry elimination, standardization of activities, homogeneity in
functioning etc)
j) Quality assurance/ Quality control
k) Effective Storage/Inventory Management
l) Competitive Personnel Department
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9. Posts Proposed for Subject Specialists from Different fields
a) Manager Storage/Inventory (1)
b) Manager Transportation and Logistics (1)
c) Manager Quality Assurance and Quality Control (1)
d) Manager Vigilance (1)
e) Manager I.T/ System Analyis(1)
PROPOSED CREATION OF POSTS OF CLERICAL WORK FORCE
Need
The work profile of various interlinked departments at various levels operating within
the Corporation in a structured manner to achieve desired objective will constitute the major
portion of Corporations mechanic but it's final operational phase will not be achieved without
an organized system operating systematically at the base of the pyramid.
The need of the above mentioned work force gains its strength from the fact that though,
R.C.S.C functions and operates within framework of a Corporation it still holds a
considerable degree of Governmental mode of functioning. In former parameters an apt
clerical staff is required to perform below mentioned tasks :
a) Receipt dispatch
b) Stores and car taking
c) Bills and cash
d) Establishment matters
e) R.T.I matters and Assembly questions
f) P.U.C's relating to P.D.S (food grains, kerosene, sugar etc )
g) P.U.C's relating to Non-P.D.S etc
Posts Already Sanctioned
Stenographers (3)
L.D.C's (3)
Proposed Posts
Office Assistant (1)
U.D.C (3)
L.D.C (6)
CONCLUSION
The final layout of the total posts proposed for creation at tehsil level & Corporate Head
Quarter is as represented below:-
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10. TEHSIL LEVEL :-
S.No. Particulars Posts Monthly Yearly
1. Inspectors 101 30,30,000 3,63,60,000 Assuming Rs.
30,000/- per
Inspector a Month
2. Fourth
Class employees
101 7,57,500 90,90,000 As per Ex-
Serviceman Society
Rs. 7,500/- per
employee
CORPORATE LEVEL :-
Name of posts Number of Posts PayScale G.Pay
Company Secy. 1 15600-39100 5400
D.G.M (Personnel) 1 15600-39100 5400
Dy. Dir. (Mkt. & Trans.) 1 15600-39100 6000
(To be taken on
Deputation from
Raj. Co-operative
Service)
D.G.M (Marketing) 1 15600-39100 5400
D.G.M ( Finance) 1 15600-39100 5400
Manager (Personnel) 2 9300-34800 4200
Manager (Marketing) 2 9300-34800 4200
Manager ( Finance) 2 9300-34800 4200
ManagerTrans/Logi 1 9300-34800 4200
Manager QA &QC 1 9300-34800 4200
Manager Storage/inventory 1 9300-34800 4200
Manager I.T 1 9300-34800 4200
Manager Vigilance 1 9300-34800 4200
Office Assistant 1 9300-34800 3200
U.D.C 3 5200-20200 2400
L.D.C 6 5200-20200 1900
TOTAL 25
Special Note :-
The State Government vide its order dated 24.11.2010 has sanctioned three posts of General
Manager namely :-
1. General Manager (Marketing)
2. General Manager (Transportation)
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11. 3. General Manager (Finance)
It is requested that these three posts of General Managers may be restructured and re-designated
as mentioned below :-
1. Executive Director (Personnel) – Government has not sanctioned any post of General Manager
or E.D. Personnel in the Corporation whereas RCSC, at its initial stage requires a lot of effort for
creating a systematized, effective, smooth, skilful and suitable working atmosphere. Work
regarding various training programs, seminar, workshop etc have to be organized for efficiency
development of the staff and recruitments of new employees in accordance with the required
criteria of the Corporation has also to be made. Hence, the post of G.M., Transportation may
please be converted as E.D., Personnel.
2. Executive Director (Marketing & Transportation) – The post of General Manager
(Marketing) may please be re-designated as E.D. (Marketing & Transportation) because
transportation is an integral component of Marketing and a common senior official for marketing
& transport would result in better administrative efficiency and effective problem solving.
3. Executive Director (Finance) – The present post of General Manager, Finance may please be
re-designated as E.D. Finance.
Merely, re-designation of posts will not involve any financial implications.
Yearly Financial Implication of proposed posts
S.No. Particulars Posts
Amount (in Lacs)
During
Probation
Period
After
Probation
Period
1. Company Secretary 1 2.02 3.93
2. D.G.M. (Personnel) 1 2.02 3.93
3. D.G.M. (Marketing.) 1 2.02 3.93
4. D.G.M. (Finance) 1 2.02 3.93
5. Manager (Personnel) 2 3.13 6.30
6. Manager (Marketing) 2 3.13 6.30
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12. 7. Manager (Finance) 2 3.13 6.30
8. Manager Transport/Logi. 1 1.57 3.15
9. Manager QA/QC 1 1.57 3.15
10. Manager Store/Inventory 1 1.57 3.15
11. Manager I.T. 1 1.57 3.15
12. Manager Vigilance 1 1.57 3.15
13. Office Assitant 1 1.20 3.03
14. U.D.C. 3 2.84 5.44
15. L.D.C. 6 4.39 10.51
Total 33.75 69.35
During probation period (2 years) financial implication of these posts would be Rs.
33.75 lacs per year and after probation period, financial implication would be Rs. 69.35 lacs
per year.
The above mentioned expenditure would be met out from the income of fortified
flour and Non-PDS items etc and hence no financial burden will accrue on Finance
Department.
Hence, F.D. may kindly be requested to create the abovementioned posts to enable
effective and congenial functioning of the Rajasthan State Food & Civil Supplies
Corporation.
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