Data. Insight. Action. Infographics. Where are companies going wrong with data strategy in 2016?

We have prepared two infographics on data. Being such a hot topic at the moment, it is important that businesses understand the importance of a data strategy. Here we lay out the reasons companies are finding it difficult to find data insight from their data and whether their data sources are even sufficient. Learn from these major failings and turn your data into insight into action to create a foolproof marketing strategy which you can use to create a more loyal customer from increased customer experience or improved business operations. It is key to have a good data strategy to increase customer retention, customer experience, customer loyalty and reduce acquisition costs within the business.Read less