As a JVM Developer, what does it mean to build Social Media Tools. ? What are the toolkits available to achieve that.?

1. Building Social
Tools

2. Social Tools Suite
Reviews
Aggregation
Reputation
Monitoring
Content Discovery Content Publishing
Realtime Feeds Analytics

3. Reviews Aggregation

4. Reviews Aggregation
• Customer Reviews from Review Sites
o Yelp
o Edmunds
o Facebook….
• Site Demo
• Aggregation Models
o API
o HTML Scraping

5. Reviews Aggregation - Toolkit
o Home Grown Web Extraction Tools
• Scrapers , HTML Parsers
• Maintenance Overhead
• Black Listing, Bots etc..
• Sample Code

6. Reviews Aggregation - Toolkit
o Web Based Extraction Tools
• Import.IO ( http://import.io)
oAvailable as API
oLittle or NoCoding
oSelf Healing APIs
oFree ( as in Beer )
oDemo

7. Reputation Monitoring

8. Reputation Monitoring
• “Understanding or Influencing of an Individual’s or
Business’s Reputation. “
• Look for Unstructured Information online.
•
• Sentiment Analyze it.
• Sentiment Analysis – Computationally Identify and
Categorize Opinion in a Piece of Text
• Site Demo

9. Reputation Monitoring
• Employ Techniques to find Information Online
o Web Crawlers
• 80legs - Scalable , Online Web Crawler
• Search Engine APIs – Google/Bing etc..
o RSS
• Rome Library -
http://rometools.github.io/rome/
o Social Media Data
• Social Mentions API -
http://www.socialmention.com/

10. Sentiment Analysis
• Why  Lots of Opinions on the web
• Machine Learning/ Lexicon Based
Machine Learning Based
• Collect Data
• Label Data
• Prepare and Upload Data
• Predict new Data
• Iterate
Lexicon based
• Tokenize Words,
• Lematize Them ( good  gud .. )
• Assign negators/ intensifiers

11. Sentiment Analysis - Tools
• Google Predictions API
• Stanford NLP
• Demo
• Site Demo

12. Content Discovery

13. Content Discovery
• Discover Relevant Content
• Purpose : To Engage more audience and attract
Leads
• Different Channels
o RSS
o Social Trends – Youtube , Twitter, Topsy…
o Local News Feeds
o Custom APIs
• Site Demo
• Twitter Demo

14. Content Publishing
• Publishing Interesting Content to engage Users
• Oauth Permission to Act on Client’s behalf
o Provides Client Applications a ‘Secure’ Access to Server Resources on
Behalf of a resource Owner
• Publish to Multiple Channels at once.
• Several APIs
o spring-social-facebook/twitter/*
o RestFB
o Twitter4j
o Google APIs
• Site Demo
• Twitter Demo

15. Realtime Notifications
• Notifications on your social media Actions
• Supported Sites only
• Techniques
o HTTP Push
o Persistent Connections
• Libraries Available
o Twitter4j, HTTP APIs, Native Java APIs
• Demo – Twitter
• Site Demo

16. Analytics/Insights
• Provider APIs
o Facebook Insights API
• Thirdparty Providers –
o Gnip , Datasift
o Topsy Labs

17. Other Products
• Hootsuite
• Sprout Social
• Buffer