1. STRENGTHS
•Loyal Vendors
•Strong Customer Loyalty
•Loyal Volunteers
•Increase in customers reporting to be new customers this season
•Strong sense of community
•Diverse product offering
•Beautiful Setting
•Proximity to the community house
•"In-Place" amenities (toilets, access to water in community house)
•Pod availability
•Proximity to park
•Neighboring park activities
•Strong programming connections (MUEU)
•Increase in people self-identifying local food to be important to
them
•Diverse programming
•Convenient Credit/Debit System
•Low vendor fees
WEAKNESSES
•Decrease in regular market attendees
•Decrease in regular attendees
•Low market shuttle use
•Decrease in market programming being primary motivation for
attending market
•Reliant on weather (2015 had an increase in rain)
•lower sales this year
•Low programming attendance
• Relient on grant funding, unsustainable long term
•Lack of visibility for site location
•Lack of resources for marketing
•Community house construction
Strong connections with organizations with similar goals (DMC):
opportunities for marketing connections and better targeted
programming.
•Stronger connections with DAAA, possibly discounted senior
transportation next season.
•Opportunity to connect with vendor social media presence.
•Opportunity to connect with volunteer networks (Christ the King,
Community Garden, etc.)
• Possibility for alternative locations off of Grand River
•GRDC's involvement creates networks
•New Meijer location
•Lack of reliability with consistent programming and farmers
•Cuts in grant funding
•Stigma about WIC/EBT use
•Decreased Market Fresh coupons
•Neighborhood stigma- who feels welcome
SWOT
OPPORTUNITIES THREATS