1. 919.909.2693 | OutreachNC.com | 910.692.9609
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“OUTREACHNC IS AN EFFECTIVE PRODUCT
for us to reach older adults in our region and market.
The editorial complements our service offerings
and provides engaging content for the readers.”
—VINCENT BENBENEK
Vice President Marketing & Outreach
Cape Fear Valley Health System, Fayetteville

2. the
magazine
magazine is an award-winning, monthly lifestyle publication
geared for active adults age 50 and older, a growing consumer demographic. Since printing our
premier issue in February 2010, we strive to fill the pages with entertaining feature stories and
informative columns. Articles showcase national and local spotlights in south central North Carolina.
Expert columnists provide professional insight to navigate aging issues. Inside OutreachNC, you’ll find:
informative
educational
entertaining
conversational
homegrown
• Ask the Expert Q&A
• Caregiver Advice & Support
• Carolina Conversations Feature
• Cooking Simple Recipes
• Consumer Tips
• Estate & Financial Planning
• Grey Matter Games
• Heath & Wellness
• Humor Columns
• Literary Circle Book Reviews
• Long-Term Care Planning
• Medicare Updates
• Original Feature Stories
• Volunteer Opportunities
• And More!
Media Award Winner 2012, 2014
editorial
calendar
Best Year, Best You
Love to Travel
Universal By Design
Healthy Living
Empty Nesting
Living History
JANUARY:
FEBRUARY:
MARCH:
APRIL:
MAY:
JUNE:
2016
Homegrown NC
Outdoor Living
The Second 50
Carolina Crafting
Retiring Boomer Style
Colors of Christmas
JULY:
AUGUST:
SEPTEMBER:
OCTOBER
NOVEMBER
DECEMBER:
the
value
Let us tailor a plan to
help grow your business!
1. regional lifestyle magazine
2. educated, affluent age 50+ readership
3. 12-county coverage
4. 300+ FREE distribution points
5. reach 50,000 readers monthly
6. 95% or better market penetration
7. print/online accessibility
8. entertaining, original feature stories
9. informative columns by N.C. experts
10. reach a growing Boomer demographic!

3. where
we areOur 12-county distribution region
in south central North Carolina
includes 300+ DISTRIBUTION POINTS in:
For specific rack locations, visit
www.OutreachNC.com and click
Contact, then Rack Locations.
ABERDEEN
APEX
BISCOE
CANDOR
CARY
ELLERBE
CHAPEL HILL
FAYETTEVILLE
FUQUAY-VARINA
HAMLET
HOLLY SPRINGS
HOPE MILLS
LAURINBURG
LILLINGTON
PEMBROKE
PINEHURST
PITTSBORO
RAEFORD
RALEIGH
ROBBINS
ROCKINGHAM
SANFORD
SOUTHERN PINES
TROY
VASS
WAKE FOREST
WEST END
WHISPERING PINES
PRINT
ONLINE
Current and previous issues are available to readers through
OutreachNC.com and Issuu.com.
why
advertise
AGE 50+ CONSUMERS ARE NOT DONE LIVING. Active adults are now redefining how to get more out of life.
OutreachNC provides them with the lifestyle resources, ideas, solutions and education to do just this!
THE POPULATION 65 AND OVER HAS INCREASED FROM 35 MILLION IN 2000 TO 41.4 MILLION IN 2011
(an 18% increase) and is projected to more than double to 92 million in 2060. Source: http://www.aoa.gov/Aging_Statistics/
Older adults are rapidly becoming the largest market segment in society and POSSESS THE MOST PURCHASING
POWER OF ANY DEMOGRAPHIC, according to a task force at the International Longevity Center in New York.
Source: http://www.marketwatch.com
BABY BOOMERS (BORN 1946-1964):
• CONTROL 50 PERCENT OF THE WEALTH IN THE U.S.
• Are the leading consumers in 119 out of 123 Consumer Packaged Goods
• Spend more money on technology at an average of $650 per month
• 53 percent are on Facebook (driven in part by grandchildren)
• 71 percent of Boomers go online every day
• Purchase 62.5 percent of new cars
• Purchase 80 percent of luxury travel
• Spend more than any other generation on health care
• Care for a parent or family member and children
• Spend a lot of their wealth on their grandchildren
• Respond best to print material that incorporate feelings of familiarity
• Buy experiences or services over things
• Have a strong tendency to let experts take care of them
REACH 50,000+
READERS MONTHLY
SILENT GENERATION
(BORN 1927-1945):
In 1989, the median older
American (age 62 and up) had
about four times the wealth of
someone under the age of 40.
NOW, THE OLDER GENERATION IS
NINE TIMES AS WEALTHY.

4. 676 NW Broad St
PO Box 2478
Southern Pines, NC 28388
910.692.9609
info@outreachnc.com OutreachNC.com
101-A Brady Ct
PO Box 2019
Cary, NC 27512
919.909.2693
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