1. 5:00 PM
Returns home
8:00 AM
Wakes up and checks
the weather
11:00 AM
Searches the web
12:00 PM
Leaves the neighborhood
12:10 PM
Stops for gas
$
2:45 PM
Leaves for the
dealership
3:00 PM
Stops at the local
car dealership
4:15 PM
Leaves the dealership
for home
6:45 PM
Uses a tablet to search
for dinner recipes
10:30 PM
Goes to bed
11:45 AM
Uses an app to get
directions to a local
car dealership
2:00 PM
Stops at a local retailer
to shop
Dealership
% %
%
%
PURCHASE INTENT
Welcome to a MaxPoint Digital Zip!
This neighborhood where people live,
work, and play is much more to us
than coordinates on a map. Every
moment of the day, we receive
hyperlocal signals that give us a
detailed picture of resident activity.
SALES LIFT
The store environment is the epicenter
of consumer activity. At MaxPoint, we
want to know everything about your
customers’ transactions and shopping
preferences. MaxPoint brings diverse
store signals together, producing
insights for a wide variety of client
needs.
MULTI-SCREEN
ANALYTICS
SAMPLE SOLUTIONS
Multi-Screen Analytics
Purchase Intent
Custom Message Delivery
Neighborhood Targeting
Multi-Screen Analytics
Neighborhood Targeting
High-Impact Ads
Traffic Analytics
The day ends at home, where people
spend an increasing portion of their
time on mobile phones and tablets.
MaxPoint sees over 25 billion mobile
opportunities each day, and our
advanced targeting technology
recognizes users across each of their
devices. We use this full day of DZ
data to bring our unique
measurement and media to brands
and their agencies.
Purchase Intent
Trade Support Analysis
In-Store Activity
Sales Lift Analysis
SAMPLE SOLUTIONS
SAMPLE SOLUTIONS
When a consumer visits a car
dealership, we consider it a signal of
purchase intent and we use that data
to answer questions like:
• What path did they take when
they reached the lot?
• What other stores or locations
of interest did they visit on the
same day?
Purchase Intent
Traffic Analytics
Cross-Tier Insights
Neighborhood Targeting
SAMPLE SOLUTIONS
%
Mi.
FOOT TRAFFIC
FOR
YOU
FOR
YOU
FOR
YOU
© 2016 MaxPoint Interactive, Inc. maxpoint.com