Elevating your immersive experience: Hygiene, customer barriers of entry, lessons from the field. "Entertainment is the gateway to commercial engagement and consumer adoption"; "What happens in entertainment doesn't stay there"; "Can your experience pass the '10-minute live-it'?"

1. Hygiene & Technology
The Future of Clean in Commercial VR & AR
Elevating Your Immersive Experience

2. VR, AR, XR, MR:
A business reality

3. Entertainment

4. Sports

5. Healthcare

6. Fitness

7. Education

8. Customer Experience
• Retail
• Hospitality and Luxury
• Travel
• Architecture
• Real Estate

9. More people, more challenges,
better hygiene
With such strong growth comes a need for companies and doctors to protect their
patients and businesses
• Commercial use of immersive technologies is leading industry verticals ahead of
broader consumer adoption
• The same hardware will be increasingly used by greater numbers of people
• With numerous touch points on the face, skin and hair comes the increase of
contagion possibility
• Particularly in entertainment, people travel from all over the world—and you won’t
know their inoculation history or to what they may have just been exposed

10. Bacteria
&
Viruses
Sweat,
Skin &
Hair
What starts on my face ends up on yours

11. Contagions through soft surfaces
• Bacteria can be transferred to upholstery and fabric and
then back to people
• It's possible to catch the flu or a cold after handling an
object an infected person sneezed or coughed on a few
moments ago
• Survival and transfer of microbial contamination happens
via cloths, hands and utensils/hard surfaces

12. Alcohol Swabs Replaceable foam inserts
Current Efforts
• Alcohol is effective on hard surfaces, but only when left WET for 2 minutes
• Alcohol is NOT effective on irregular or soft surfaces such as Velcro, foam,
rubber and fabric—which is where most germs replicate
• Disposables are awkward for customers, create waste and don’t address
decontamination or sweat
Disposable covers

13. Cleanbox Premium Solutions
Cleanbox provides premium solutions
utilizing:
• Ultraviolet C grade (medical grade) light
• Superhydrophobic textile nanotech for
prevention of the build up of moisture and
subsequent bacteria and smells, and the
long-term care of hardware
• High pressure, directional air for quick and
complete drying and removal of any
residual detritus
• Modular, plug & play, customizable
No liquid, no heat, no waste.

14. Premium Solutions
No liquid, no heat, no waste.

15. Premium Solutions
No liquid, no heat, no waste.

16. Hygiene: Trickle down challenges addressed
Cleanbox’s approach to decontamination, smell prevention, and drying of HMDs
impacts:
1. Clean experience between each user so that the bacteria, virus, contagions, makeup and personal hygiene
issues from one person don’t transfer to the next one—or the next 100.
2. The extra time (and additional staff for theme parks and high volume experiences) currently required to
clean between users, using a labor-intensive (disposable) solution.
3. The problem of drying headsets, as it is critical to avoid a customer feeling the sweat from the previous
user, smelling the Clorox from a Clorox wipe, or having an allergic reaction to other cleansers. It is also
critical to the life span of the HMD to address wetness that could permeate the electronics.
4. The ecological impact of single-use wet and dry wipes.
5. Risks associated with the mass use of shared hardware that has more physical touch points than
previously used technologies.

17. What happens in Entertainment doesn’t stay there
• Entertainment is the gateway to commercial engagement
and consumer adoption
• What happens in entertainment affects healthcare
rollout
• Lessons learned through mass-use venues will inform
healthcare SOP adoption

18. Customer Barrier of Entry Across Industries
• Smell
• Wetness
• Allergens
Above: Cleanbox partnered with RealMax AR at CES 2019
Over 3,500 demos in three days

19. Business Protection
• Repeat customers
• Cost effectiveness
• Environment
• Prevention & risk
mitigation

20. Strategic execution: Making tech
second skin
• How the user feels when wearing an HMD or other wearable is as
critical to long-term engagement, efficacy and data collection as any
other factor
• What I call the “10 minute test” or “10 minute live-it” : Comfort is key. If
you can’t wear it for 10 minutes without constantly adjusting it or
feeling sick, you won’t maintain engagement
• Your use choice in VR, AR, Wearables or touch tech will impact the
customer experience.

21. Strategic execution: Making tech
second skin
• Turning data access into second nature through the simplicity of immersive tech
• Using AI to strategically access necessary research and provide comprehensive
presentation of data points
• Proactive use of tech for traditionally non-proactive and laborious tasks
• Easy to use
• Comfort
• Safety

22. • Cleanbox is a premium hygienic and eco-
friendly product line
• Designed for commercial high-volume traffic
• Streamlined for effectiveness, ease and speed
• No heath, no liquid, no waste
• Eradicates 99% of bacteria, virus and fungi in
1 minute and can treat any number of
hardware from 1 to 1,000 or more
• Cleanbox products are patented globally
About Cleanbox Technology

23. Presented byAmy Hedrick, CEO
Thoughts expressed are the sole opinions of the owner. Copyright protected on presentation and original interpretation. All rights
reserved. Do not duplicate any part of this presentation without permission from Amy Hedrick and appropriate credit reference to
Amy Hedrick, excluding data and quotes from other sources, as indicated herein.
Amy Hedrick, CEO ahedrick@cleanboxtech.com
Kelly Calabrese, Head of Sales kcalabrese@cleanboxtech.com
Clean. Safe. Dry
Premium hygienic solutions for VR, AR & MR headsets