paint

1. The driving forces of Berger Paints - reflect the very spirit of its
founder Lewis Berger - who laid the foundations of brand Berger
way back in 1760 in the UK. With modest beginnings in India in
1923, today, Berger Paints India Limited is the second largest
paint company in the country with a consistent track record of
being one of the fastest growing paint company, quarter on
quarter, for the past few years.
1. With nearly one-fifth market share and is ranked one of the top 2 in
India.
2. Manufactures and markets wide range of decorative and industrial
paint products under various product brands and has a substantial market
share
3. It has well established operations & supply chain network spanning
throughout the country with 7 manufacturing facilities, 85 depots,
several regional & area offices with 2500 employees and over 15000
dealers.
4. Green Horizon an initiative taken towards reducing waste and
conserving natural resources; launching eco-friendly and energy
efficient products

2. 5. Berger Paints has excellent brand perception and brand awareness
amongst its potential customers.
6. It provides with high quality products and has very high market space
both in terms of visibility and sales.
7. The Company has international presence: it has 4 manufacturing
facilities abroad; operations in Russia, Nepal, Europe and Bangladesh.
8. Berger Paints is a lone supplier of protective coatings to Nuclear
Power Plants.
9. Its industrial and automotive coating is used by the best automobile
companies like Mercedes
1.Dependence on decorative segment where competition is intense
2. High levels of lead found leading to negative publicity
3. Limited liquidity options
1. New Product launches and innovation with changing trends
2. Strong growth Potential in India owing to urbanization
3. Business diversification
4. product diversification
1. New entrants in the industry and local companies.
2. Fluctuations in raw material prices
3. Stiff competition