Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. ... Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.Social advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. Many current examples of social advertising use a particular Interpretation service to collect social information, establish and maintain relationships with consumers, and for delivering communications. For example, the advertising platforms provided by Twitter, Facebook ,Instagram, and Linkedin involve targeting and presenting ads based on relationships articulated on those same services. Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.

1. SOCIAL MEDIAADVERTISING STRATGY
Prepaid by : Muhammad Ammar Jawed
Student ID: F2017200016
Class :MBA (CA) (2017-19)
University of Management Technology

2. Social Media Teams
Handles station social
media content including
Facebook and Twitter
“Sponsored Posts
Client social accounts –
Including Content
Management, Starter
Kits and more

3. Social Media Services
Social Media Starter Kit - $500 (New Lower Price – Same Service!)
• Page review, cover photo/profile picture design and brand positioning optimization for up to two social
accounts
• Design elements are allowed up to two revisions max
• 60 minute webinar training on the basics of using your choice of up to two social networks for brand
communication/marketing
• A follow-up 60 minute webinar to give you customized advice for content, growth strategies and how to
measure success and ROI
• Follow up report and summary of training, tactics and strategic guidance

4. Social Media Services
Social Media Consultation - $500 per month (New Lower Price – Same Service!)
Social review and brand positioning optimization for up to 2 social networks
 Competitive Analysis
 60 minute webinar training on basic and advanced features specific to your choice of up to 2 social
networks
 Customized strategies for content and growth, all built around your business goals.
 Analysis of social network data and what it means for your success and ROI
 Follow up summary of training, tactics and strategic guidance
 Monthly quick-help support (during regular business hours) – Up to 60 minutes via phone per
month.

5. Social Media Services
Social Media Starter Kit + 2 Additional Months of Consultations - $1,200
Page review, cover photo/profile picture design and brand positioning optimization for up to two social account
Design elements are allowed up to two revisions max
 60 minute webinar training on the basics of using your choice of up to two social networks for brand
communication/marketing
 One Competitive Analysis of up to 3 direct competitors (via report)
 Monthly Analysis of social network data and what it means for your success and ROI
 Monthly 60 minute webinar consultation to give you customized advice for content and growth strategies
 Monthly follow-up report and summary of training, tactics and strategic guidance
 Monthly quick-help support (during regular business hours) – Up to 60 minutes via phone per month.

6. Social Media Services
Social Media Ad
Campaigns- $1,000
min/month
Content Curation-
$2,500 min/month
+ $2,000 Start-Up
Fees
• Creation of paid social media
campaigns that align with client goals
• Monitoring of campaigns to make any
necessary adjustments throughout to
get the best results
• Full detailed reporting with data
analysis to show the results.
• Facebook, Instagram, Twitter and
LinkedIn advertising available.
• YouTube True View & Discovery
campaigns available starting at
$2,500/month
• Customized content plan and strategy to fit your
client’s business
• Audit of current social media platforms
• Initial 60 minute discovery call
• Initial 30 minute design call
• Monthly reports
• Monthly 60 minute check-ins to ensure success
• Dedicated social media specialist and designer to
create content
• All content approved by client before posting
• Designed for medium to large scale business only

7. Social Media Advertising
All ads are sold based upon objective and most are CPC based
Campaigns are optimized based on what the end-goal for the campaign
is. We will not quote a campaign or give estimates on impressions unless
the advertisement is strictly for brand awareness.
Examples:
• Video Views -> CPV (Cost Per View)
• Clicks to Website -> CPC (Cost Per Click)
• Page Like Campaign -> CPL (Cost Per Like)
• Brand Awareness -> Impressions

8. Facebook Advertising

9. Facebook Advertising

10. Facebook Advertising
Formats & Objectives
 Page Post Engagement
 Page Likes
 Clicks to Website
 Website Conversions
 App Installs
 App Engagements
 Event Responses
 Offer Claims
 Video Views
 Local Awareness
 Slideshows
 Carousel Ads
 Lead Ads

11. Facebook Advertising
Engagement Campaign

12. Facebook Advertising
Engagement Campaign

13. Facebook Advertising
Pages Likes Campaign

14. Facebook Advertising
Clicks to Website Campaign

15. Facebook & Instagram Advertising
If your client has both a Facebook account and an Instagram account and the
objective is the same, we can run the advertisement on both platforms at the same
time using the same exact targeting methods.
There is an upcharge of $500/month to do so.

16. Facebook & Instagram Advertising
Targeting
 Location
 Country
 City
 DMA
 Zip (Limit 15 zip codes)
 Street Addresses
 Demographics
 Age brackets
 Men, women or both
 Relationship statuses
 Parents of certain age groups
 Schools they attended
 Interests
 Reach your audience based on things they’re interested in. Think about related topics to help increase your reach while targeting a relevant
audience
 Behaviors
 Reach people based on their purchase behaviors, device usage and more.
 Connections
 Target people who have already liked your client’s page or other pages. Even friends of those who liked your client’s page.
 Custom Audiences
 Provide your client’s phone numbers or email addresses to match-back.
 Created Lookalike Audiences based upon client’s own contacts with people who share the same traits.

17. TWITTER ADVERTISING

18. Twitter Advertising
Formats & Objectives
• Website Clicks
• Followers
• Engagement
• Mobile App Promotion
All ads are sold based upon objective and most are CPC based

19. Twitter Advertising
Targeting
LOCATIONS
• Country
• State
• Regions
• Metro
• Postal Code
Demographics
• Gender
• Languages

20. Twitter Advertising
Targeting
Devices & Carriers
 iOS, Android, Blackberry, Desktop/Laptop, Other
 Carriers like Verizon, AT&T, Sprint, T-Mobile
Keywords
Phrases or keywords like hiking, dogs, volunteer, etc
Followers
Target people who have already liked your client’s account or other
accounts.

21. Twitter Advertising
Interest:
 Automotive, Beauty, Books, Business, Careers, Education,
Events, Family, Gaming, Life Stages, Pets, Finance, Science,
Sports, Style, Technology, Travel and more.
TV Targeting
Target specific shows at any time during your campaign even during or immediately
following a new telecast.

22. LINKEDIN ADVERTISNG

23. Linkedin Advertising
Formats Objectives
• Native (Sponsored Content) Ads
• Text Ads (Right Column Only

24. Linkedin Advertising
Targeting
Location
 Country
 State
 Town
Companies
 Name
 Industry
 Size
People
 Job title
 Job functions
 Job seniority
Education
 Fields of study
 Schools
 Degrees
 Skills
 Years of Experience

25. Linkedin Advertising
Targeting
• Member Info
 Groups
 Gender
 City
 Age