Original article here: www.hootboxunltd.com/brand-launch Attention is the currency of the new brand economy and Brands vie for customer attention every minute of every day. This is all the more relevant to brands that are launching, whether its a product, service organisation or even yourself. So here are 4 high impact Actions for a memorable Brand Launch! Make the first impression a lasting positive experience that inspires brand loyalty! Download the Brand Launch - Master Plan Cheat Sheet here: www.hootboxunltd.com/brand-launch

1. How to Launch
a New Brand
4 High Impact Actions
for a memorable brand experience
www.hootboxunltd.com

2. Index
• Introduction
• Attention economy
• Self Introduction
• Brand Launch – 4 high impact actions for a memorable brand experience
• Assumptions
• Action
• Brand Launch - Master Plan!
• Setting up channels/tools/systems – for delivery, feedback and database building
• Content marketing plan and development
• Test. Tweak. Repeat.
• Thanks
www.hootboxunltd.com

3. Introduction
“Attention is the single
most important asset”
- Gary Vaynerchuck
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4. Introduction
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Amit Suvarna
Marketing guy & Founder
HootBox Unltd
Small Marketing Agency for
Startups, SMEs and NGOs

5. Introduction
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Brand Launch
Go-To-Market Strategy
Goal Settings
Marketing Plan & Calendar

6. Introduction
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Assumptions
Brand is market ready
Decent understanding of Marketing Basics
and Channels
Marketing Budget

7. Action
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4 High Impact Actions
for a memorable brand experience
I. Brand Launch Master Plan
II. Setting Channels / Systems / Tools
III. Content marketing plan & development
IV. Test. Tweak. Repeat.

8. Brand Launch - Master Plan!
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Based on Strategic Positioning, Buyer Persona & Competitor Analysis
Plan for 4 Phases of Brand Launch
a. Pre-Launch Prep
b. Pre-Launch Beta Test
c. Launch
d. Post Launch

9. Brand Launch - Master Plan!
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Cheat sheet
www.hootboxunltd.com/brand-launch

10. Setting Channels / Systems / Tools
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For delivery, feedback, database and lead generation
Website / Landing Pages / Analytics
Offline Sales Channels
Emails - Mailchimp
Social Media Channels – Hubspot
Ad Channels
PR / Testers / Influencers
Offline Launch Event

11. Content marketing plan & development
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Define Content Strategy and build Content Repository
Website/Blogs/Landing Pages
Sales Call Scripts/Marketing Collaterals/Sales ppts
Emailer Content
Social Media Posts
Ad copy
Press Release
Event Resources

12. Test. Tweak. Repeat.
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Monitor. Evaluate. Course Correction.
Test every step of the way
Launch internally first to
rally employees as brand ambassadors
Monitor Analytics
for Web, email, social media etc
Don’t lose focus & momentum
Customer Retention is key
Revisit and tweak strategies and tactics

13. Thank you!
www.hootboxunltd.com
Download
Brand Launch - Master Plan Cheat Sheet:
www.hootboxunltd.com/brand-launch
- Vectors from freepik.com -
ALL THE
BEST!