4 High Impact Actions for a memorable Brand Launch

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Original article here: www.hootboxunltd.com/brand-launch Attention is the currency of the new brand economy and Brands vie for customer attention every minute of every day. This is all the more relevant to brands that are launching, whether its a product, service organisation or even yourself. So here are 4 high impact Actions for a memorable Brand Launch! Make the first impression a lasting positive experience that inspires brand loyalty! Download the Brand Launch - Master Plan Cheat Sheet here: www.hootboxunltd.com/brand-launch

Small Business & Entrepreneurship

Introduction
“Attention is the single
most important asset”
- Gary Vaynerchuck
www.hootboxunltd.com

Introduction
www.hootboxunltd.com
Amit Suvarna
Marketing guy & Founder
HootBox Unltd
Small Marketing Agency for
Startups, SMEs and NGOs

Setting Channels / Systems / Tools
www.hootboxunltd.com
For delivery, feedback, database and lead generation
Website / Landing Pages / Analytics
Offline Sales Channels
Emails - Mailchimp
Social Media Channels – Hubspot
Ad Channels
PR / Testers / Influencers
Offline Launch Event

Content marketing plan & development
www.hootboxunltd.com
Define Content Strategy and build Content Repository
Website/Blogs/Landing Pages
Sales Call Scripts/Marketing Collaterals/Sales ppts
Emailer Content
Social Media Posts
Ad copy
Press Release
Event Resources

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4 High Impact Actions for a memorable Brand Launch

1. How to Launch a New Brand 4 High Impact Actions for a memorable brand experience www.hootboxunltd.com

2. Index • Introduction • Attention economy • Self Introduction • Brand Launch – 4 high impact actions for a memorable brand experience • Assumptions • Action • Brand Launch - Master Plan! • Setting up channels/tools/systems – for delivery, feedback and database building • Content marketing plan and development • Test. Tweak. Repeat. • Thanks www.hootboxunltd.com

3. Introduction “Attention is the single most important asset” - Gary Vaynerchuck www.hootboxunltd.com

4. Introduction www.hootboxunltd.com Amit Suvarna Marketing guy & Founder HootBox Unltd Small Marketing Agency for Startups, SMEs and NGOs

5. Introduction www.hootboxunltd.com Brand Launch Go-To-Market Strategy Goal Settings Marketing Plan & Calendar

6. Introduction www.hootboxunltd.com Assumptions Brand is market ready Decent understanding of Marketing Basics and Channels Marketing Budget

7. Action www.hootboxunltd.com 4 High Impact Actions for a memorable brand experience I. Brand Launch Master Plan II. Setting Channels / Systems / Tools III. Content marketing plan & development IV. Test. Tweak. Repeat.

8. Brand Launch - Master Plan! www.hootboxunltd.com Based on Strategic Positioning, Buyer Persona & Competitor Analysis Plan for 4 Phases of Brand Launch a. Pre-Launch Prep b. Pre-Launch Beta Test c. Launch d. Post Launch

9. Brand Launch - Master Plan! www.hootboxunltd.com Cheat sheet www.hootboxunltd.com/brand-launch

10. Setting Channels / Systems / Tools www.hootboxunltd.com For delivery, feedback, database and lead generation Website / Landing Pages / Analytics Offline Sales Channels Emails - Mailchimp Social Media Channels – Hubspot Ad Channels PR / Testers / Influencers Offline Launch Event

11. Content marketing plan & development www.hootboxunltd.com Define Content Strategy and build Content Repository Website/Blogs/Landing Pages Sales Call Scripts/Marketing Collaterals/Sales ppts Emailer Content Social Media Posts Ad copy Press Release Event Resources

12. Test. Tweak. Repeat. www.hootboxunltd.com Monitor. Evaluate. Course Correction. Test every step of the way Launch internally first to rally employees as brand ambassadors Monitor Analytics for Web, email, social media etc Don’t lose focus & momentum Customer Retention is key Revisit and tweak strategies and tactics

13. Thank you! www.hootboxunltd.com Download Brand Launch - Master Plan Cheat Sheet: www.hootboxunltd.com/brand-launch - Vectors from freepik.com - ALL THE BEST!

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