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THE SEO Blueprint.pdf

A
Amit Kumar

The ultimate methodology to rank businesses on top of Google. There's no magic pill, no ninja tactics or no complexity but pure perspective with focus on your brand, target audience & demography. Google Search remains the most prominent space for buyers to search for their needs. Your businesses' presence is all it needs to connect with your most ideal prospects.

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Content Marketing Blueprint
What It Takes
To Drive
Organic Traffic?
CONTENT BLUEPRINT
SEO/SEM revolves around three important
aspects of Content Marketing that are
essential to ensure optimum results in terms
of organic traffic & long term brand equity.
Content Strategy
Content Effectiveness
Content Distibution
CONTENT STRATEGY
The content strategy has to be perfectly
established to attract and feed the top of
the funnel audience. It shall provide optimal
exposure with respect to keywords and
most importantly it has to be consistent in
approach and uniformly aligned towards
your goals and target demography to
extract maximum engagement.
CONTENT
EFFECTIVENESS
Capture Contact Details
Appointment Booking
Transact on site
Content Effectiveness relates to the ability of any
content across the website to attract audience,
engage them meaningfully, command trust, influence
decision making and eventually drive results towards
established goals and objectives like
SOME OF THE FEATURES THAT
WE CAN OPTIMISE
Attractive & Actionable CTAs
Engaging Write Ups/Content
Undeniable Value Preposition
Great Brand Positioning
Trustworthiness
Optimal User Flow for Effective Goal
achievement
The effectiveness of your content ensures
optimal user engagement which forms the
ultimate basis for search engines to rank your
content ahead of your competition.
CONTENT DISTRIBUTION
Identifying and distributing your content on highly
relevant and authoritative external channels and
mediums is important to push authority to a
website, dominate competition & position your
brand in SERPs.
The purpose is to earn as many credible votes of
confidence as possible in the form of backlinks to:
Attract likeable audience
Earn Trustworthiness
Command Authority
Create Brand Positioning
Ad

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THE SEO Blueprint.pdf

  • 1. Content Marketing Blueprint What It Takes To Drive Organic Traffic?
  • 2. CONTENT BLUEPRINT SEO/SEM revolves around three important aspects of Content Marketing that are essential to ensure optimum results in terms of organic traffic & long term brand equity. Content Strategy Content Effectiveness Content Distibution
  • 3. CONTENT STRATEGY The content strategy has to be perfectly established to attract and feed the top of the funnel audience. It shall provide optimal exposure with respect to keywords and most importantly it has to be consistent in approach and uniformly aligned towards your goals and target demography to extract maximum engagement.
  • 4. CONTENT EFFECTIVENESS Capture Contact Details Appointment Booking Transact on site Content Effectiveness relates to the ability of any content across the website to attract audience, engage them meaningfully, command trust, influence decision making and eventually drive results towards established goals and objectives like
  • 5. SOME OF THE FEATURES THAT WE CAN OPTIMISE Attractive & Actionable CTAs Engaging Write Ups/Content Undeniable Value Preposition Great Brand Positioning Trustworthiness Optimal User Flow for Effective Goal achievement The effectiveness of your content ensures optimal user engagement which forms the ultimate basis for search engines to rank your content ahead of your competition.
  • 6. CONTENT DISTRIBUTION Identifying and distributing your content on highly relevant and authoritative external channels and mediums is important to push authority to a website, dominate competition & position your brand in SERPs. The purpose is to earn as many credible votes of confidence as possible in the form of backlinks to: Attract likeable audience Earn Trustworthiness Command Authority Create Brand Positioning
  • 7. Formulating A Targeted Offpage Marketing Strategy. Generating & Filtering Database of highly relevant & potential Websites for content distribution & Placement Tactical Use of backlinks to achieve targeted results in Search Rankings. Content Distribution Blueprint
  • 8. TECHNICAL ANALYSIS Website Usebility & Architecture Structured Data Website Speed Identifying & Fixing any Technical SEO impediments upfront for content marketing to work. We make sure that the Search Engines is - Receptive to your website - Conveniently identify content & render for relevant searches. - and Efficient enough for user interactions.
  • 9. Some Other Technical Factors that we scruitnize in Technical Audit Stage Test site’s robots.txt file Breadcrumb Presence Pagination Issues Bad URL requests Server Issuees Redirect Loops Faqs Schema Rating Schema Video Schema How to Schema