SlideShare a Scribd company logo
How to Optimizing For
User Search Intent
Keyword to rank higher
in Google
Your main goal should be to
consistently improve your efforts, as this
will be noticed and rewarded by Google
@seo_rankdose
There are Four Basic Types
of Search Intent:
01
@seo_rankdose
1/8
Informational
Navigational
Commercial
Transactional
Informational - Searchers want to
learn something.
Navigational - Searchers are looking
for a specific website.
Commercial - Searchers Considering
making a purchase.
Transactional - Searchers want to buy
something.
General Guidelines:
02
@seo_rankdose
2/8
What type of page is it?
What is the content like?
What do searchers value?
Analyze your Competitors
Look at the search results and assess what
already ranks.
Review the SERPs
03
@seo_rankdose
3/8
Three Cs of Search Intent
To achieve a high
ranking, it is essential to
cater the user's search
intent.
04
@seo_rankdose
4/8
Content Type
Content Format
Content Angle
Content Type
05
@seo_rankdose
5/8
This refers to the dominant “type” of
content in the search results and is usually
one of the following:
Blog post
Video
Product page
Category page
Landing page
Content Format
06
@seo_rankdose
6/8
This refers to the dominant “format” of the
top-ranking pages. Typically, content
format applies to blog posts.
Some Example Include:
“How-to” guides
Step-by-step tutorials
List posts
Comparisons
Content Angle
07
@seo_rankdose
7/8
The content angle refers to the unique
selling point of the top-ranking posts and
pages. It provides insight into what
searchers value when doing this particular
search.
Some Example Angle:
“2023”
the best products in the current year
The Key to Successful Content
Creation is Analyzing SERPs.
08
@seo_rankdose
8/8
Understand why they rank.
It's not just about keywords.
Understand your audience, analyze the
SERPs, and adapt.
Adapt and improve upon their
strategies.
Dive deep into the top 10 results.
Looking to
improve search
intent? Give this
a try.
Follow for more
such content
save for later
Rank
Dose
www.rankdose.com

More Related Content

Similar to How to Optimizing For User Search Intent Keyword to rank higher in Google

Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06
hardik_surana
 
Maximizing ROI from Sales and Marketing - Vistage 3479 Houston
Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonMaximizing ROI from Sales and Marketing - Vistage 3479 Houston
Maximizing ROI from Sales and Marketing - Vistage 3479 Houston
Face Forard Media
 
Setting up an SEO strategy from scratch
Setting up an SEO strategy from scratchSetting up an SEO strategy from scratch
Setting up an SEO strategy from scratch
SerenaPearson2
 
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 AustinMaximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Face Forard Media
 
How to Write an SEO Obstacle Analysis Report
How to Write an SEO Obstacle Analysis ReportHow to Write an SEO Obstacle Analysis Report
How to Write an SEO Obstacle Analysis Report
Wiideman Consulting Group
 
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights
AdCMO
 
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationMaximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation
Face Forard Media
 
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz SmartsHibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
OnlineBizSmarts.com
 
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdfSEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
GeraldNsofor
 
Maximizing ROI from Sales and Marketing - Vistage 3903 Austin
Maximizing ROI from Sales and Marketing - Vistage 3903 AustinMaximizing ROI from Sales and Marketing - Vistage 3903 Austin
Maximizing ROI from Sales and Marketing - Vistage 3903 Austin
Face Forard Media
 
Maximizing ROI from Sales and Marketing - Vistage 9099 houston
Maximizing ROI from Sales and Marketing - Vistage 9099 houstonMaximizing ROI from Sales and Marketing - Vistage 9099 houston
Maximizing ROI from Sales and Marketing - Vistage 9099 houston
Face Forard Media
 
Seo Course Textbook Preview - Equinet Academy
Seo Course Textbook Preview - Equinet AcademySeo Course Textbook Preview - Equinet Academy
Seo Course Textbook Preview - Equinet Academy
Equinet Academy
 
Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)
NeslaSherin
 
skillcircle presentation types of SEO (7).pdf
skillcircle presentation types of SEO (7).pdfskillcircle presentation types of SEO (7).pdf
skillcircle presentation types of SEO (7).pdf
SkillCircle1
 
SEO for Small Business
SEO for Small BusinessSEO for Small Business
SEO for Small Business
Nik Ranger
 
Seo class (2) converted
Seo class (2) convertedSeo class (2) converted
Seo class (2) converted
NeslaSherin
 
Search Engine Optimization| Digital Marketing Agency
Search Engine Optimization| Digital Marketing AgencySearch Engine Optimization| Digital Marketing Agency
Search Engine Optimization| Digital Marketing Agency
Credence-Digital
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
Vbout.com
 
SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)
Chris Genge
 
Hilton Head Chamber Presentation
Hilton Head Chamber PresentationHilton Head Chamber Presentation
Hilton Head Chamber Presentation
KeelySaye.com
 

Similar to How to Optimizing For User Search Intent Keyword to rank higher in Google (20)

Commerce in context ver 06
Commerce in context ver 06Commerce in context ver 06
Commerce in context ver 06
 
Maximizing ROI from Sales and Marketing - Vistage 3479 Houston
Maximizing ROI from Sales and Marketing - Vistage 3479 HoustonMaximizing ROI from Sales and Marketing - Vistage 3479 Houston
Maximizing ROI from Sales and Marketing - Vistage 3479 Houston
 
Setting up an SEO strategy from scratch
Setting up an SEO strategy from scratchSetting up an SEO strategy from scratch
Setting up an SEO strategy from scratch
 
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 AustinMaximizing ROI from Sales and Marketing Vistage 3866 Austin
Maximizing ROI from Sales and Marketing Vistage 3866 Austin
 
How to Write an SEO Obstacle Analysis Report
How to Write an SEO Obstacle Analysis ReportHow to Write an SEO Obstacle Analysis Report
How to Write an SEO Obstacle Analysis Report
 
7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights7 steps-successful-seo-smart-insights
7 steps-successful-seo-smart-insights
 
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston PresentationMaximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation
Maximizing ROI from Sales and Marketing - Vistage 0812 Houston Presentation
 
Hibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz SmartsHibu Keyword Presentation for Online Biz Smarts
Hibu Keyword Presentation for Online Biz Smarts
 
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdfSEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
SEARCH-ENGINE-OPTIMIZATION-SEO-BEGINNERS-TOOLS(1).pdf
 
Maximizing ROI from Sales and Marketing - Vistage 3903 Austin
Maximizing ROI from Sales and Marketing - Vistage 3903 AustinMaximizing ROI from Sales and Marketing - Vistage 3903 Austin
Maximizing ROI from Sales and Marketing - Vistage 3903 Austin
 
Maximizing ROI from Sales and Marketing - Vistage 9099 houston
Maximizing ROI from Sales and Marketing - Vistage 9099 houstonMaximizing ROI from Sales and Marketing - Vistage 9099 houston
Maximizing ROI from Sales and Marketing - Vistage 9099 houston
 
Seo Course Textbook Preview - Equinet Academy
Seo Course Textbook Preview - Equinet AcademySeo Course Textbook Preview - Equinet Academy
Seo Course Textbook Preview - Equinet Academy
 
Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)Search engine optimization (SEO, SEM, SMM)
Search engine optimization (SEO, SEM, SMM)
 
skillcircle presentation types of SEO (7).pdf
skillcircle presentation types of SEO (7).pdfskillcircle presentation types of SEO (7).pdf
skillcircle presentation types of SEO (7).pdf
 
SEO for Small Business
SEO for Small BusinessSEO for Small Business
SEO for Small Business
 
Seo class (2) converted
Seo class (2) convertedSeo class (2) converted
Seo class (2) converted
 
Search Engine Optimization| Digital Marketing Agency
Search Engine Optimization| Digital Marketing AgencySearch Engine Optimization| Digital Marketing Agency
Search Engine Optimization| Digital Marketing Agency
 
The Best SEO and Analytics Practices
The Best SEO and Analytics PracticesThe Best SEO and Analytics Practices
The Best SEO and Analytics Practices
 
SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)SEO Template - SEO Presentation (3)
SEO Template - SEO Presentation (3)
 
Hilton Head Chamber Presentation
Hilton Head Chamber PresentationHilton Head Chamber Presentation
Hilton Head Chamber Presentation
 

Recently uploaded

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
InstBlast Marketing
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
TMR Infra
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow

Recently uploaded (20)

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptxBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 

How to Optimizing For User Search Intent Keyword to rank higher in Google

  • 1. How to Optimizing For User Search Intent Keyword to rank higher in Google Your main goal should be to consistently improve your efforts, as this will be noticed and rewarded by Google @seo_rankdose
  • 2. There are Four Basic Types of Search Intent: 01 @seo_rankdose 1/8 Informational Navigational Commercial Transactional
  • 3. Informational - Searchers want to learn something. Navigational - Searchers are looking for a specific website. Commercial - Searchers Considering making a purchase. Transactional - Searchers want to buy something. General Guidelines: 02 @seo_rankdose 2/8
  • 4. What type of page is it? What is the content like? What do searchers value? Analyze your Competitors Look at the search results and assess what already ranks. Review the SERPs 03 @seo_rankdose 3/8
  • 5. Three Cs of Search Intent To achieve a high ranking, it is essential to cater the user's search intent. 04 @seo_rankdose 4/8 Content Type Content Format Content Angle
  • 6. Content Type 05 @seo_rankdose 5/8 This refers to the dominant “type” of content in the search results and is usually one of the following: Blog post Video Product page Category page Landing page
  • 7. Content Format 06 @seo_rankdose 6/8 This refers to the dominant “format” of the top-ranking pages. Typically, content format applies to blog posts. Some Example Include: “How-to” guides Step-by-step tutorials List posts Comparisons
  • 8. Content Angle 07 @seo_rankdose 7/8 The content angle refers to the unique selling point of the top-ranking posts and pages. It provides insight into what searchers value when doing this particular search. Some Example Angle: “2023” the best products in the current year
  • 9. The Key to Successful Content Creation is Analyzing SERPs. 08 @seo_rankdose 8/8 Understand why they rank. It's not just about keywords. Understand your audience, analyze the SERPs, and adapt. Adapt and improve upon their strategies. Dive deep into the top 10 results.
  • 10. Looking to improve search intent? Give this a try. Follow for more such content save for later Rank Dose www.rankdose.com