The Engaged Brand - Principles of Social Media Success
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An overview of some of the key principles of a sound social media approach and strategy in business. Note: deck is mostly images, not words and bullets. Sharing by request.
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The Engaged Brand - Principles of Social Media Success
- 1. Social Media and The Engaged Brand Amber Naslund, VP Social Strategy
- 2. Welcome to the social web.
- 3. The business game has changed dramatically.
- 4. Before... We went out and found our customers.
- 5. Now, they find us.
- 6. This revolution is characterized by speed and information.
- 8. We’re at the edge of a new era, full of old concepts.
- 9. So we need to move our business in a new direction.
- 10. Or risk being left behind.
- 12. Intent is King.
- 13. Cultural Roadblocks to Social Media
- 17. Idea Diversity
- 18. New Rewards
- 27. Don’t be That Guy.
- 28. The Social Media Team
- 29. The Fears and Risks
- 30. The Truth About “Control”
- 37. The Truth About ROI.
- 38. Benchmarking.
- 39. The Old Metrics
- 41. The New Metrics
- 42. Why We Need Both
- 46. We are reaching out. We are linking to each other. We are watching.
- 47. But we are not waiting.
- 48. Amber Naslund, VP Social Strategy [email_address] http://www.radian6.com
Editor's Notes
- Fear Blame Change
- - Inward focused - Concentrating on your own company and brand
- - Benchmarking and getting a lay of the land - Learning where conversations are taking place: community expectations, topics, trends - Baseline metrics: sentiment, share of conversation, awareness, influencers, reach, media mix - Serves as an information source upon which to base strategy
- Run down advantages of paid tools Addictomatic NetVibes IceRocket Yahoo Pipes SocialMention.com Technorati Search Twitter Board Tracker Backtype
- Social Media didn’t invent criticism. Dealing with Trolls = just like kids. Ignore, kick them out. It’s your garden. Policies - common sense policies cover just about everything. Address and discuss the fears; don’t let them be an excuse. Try “Okay, if we can’t do that, what CAN we do?” Bring your biggest naysayers into the process don’t have to do everything. Start small, with one idea.
- Paid tools of course Facebook analytics Twitter Analyzer TweetStats Trendrr Bit.ly URL shorteners Google Analytics - web stats Hubspot - Website and Twitter Grader (free), paid tool is good for lead tracking BlogPulse Compete.com Spreadsheets & Calculators
- Remember: Metrics are only as good as the goals they impact Justification is different than measurement Metrics themselves don’t indicate success or failure