Marketing strategy for Ikea brand.

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Do it yourself with Ikea
Amber Briggs

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IKEA Overview
 Ready to assemble furniture
 Low prices
 Largest furniture retailer
 Sells to over 40 countries
 Give back to the community

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Target Audience
 All Ages
 Designers
 Women
 Men
 Home owners

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Big Idea
 Promote Easy to put together furniture
 Affordability
 Benefits
 Company as a whole
 Blog Posts
 E-mail marketing
 Sustainable

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Measurement
 Mobile Application
 Search Engine
 Google Adwords
 Web content
 Social Media efectiveness

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Success
 Having a large following
 Subscribers
 Great number of subscribers
 Stays within budget
 Successful Online marketing
 Posting relevant content continuously

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 Branding
 Websites
 Employees
 Events
 Projected revenue
 Mobile applications
 $5,860,000,000

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Resources
 http://www.ikea.com/ms/en_US/pdf/yearly_summary/ikea-
group-yearly-summary-fy14.pdf
 www.ikea.com
 http://www.itcdeganutti.org/attivita/lingue/2012-13/IKEA.pdf
 http://www.entrepreneurial-insights.com/how-to-measure-
effectiveness-of-marketing-campaigns/

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Thank You!