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GPSBUS212-Migration Tools – A Puzzle or Lego Blocks

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The AWS Migration tooling segment team has invented migration tool packages that serve three key business objectives. First, technology choice, using competent tools from our ecosystem and AWS migration platform, with a tool recommender that help customers identify the right tools to achieve their business objectives. Next, speed of procurement, with "Single click" to procure the tools right from AWS Marketplace. Finally, the cost of migration, with highly discounted tools that reduce the cost of migration by 25 - 30%. In this session, we explain how our customers and SI partners can leverage these packages to enable the frictionless migration of thousands of workloads into AWS.

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GPSBUS212-Migration Tools – A Puzzle or Lego Blocks

  1. 1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS re:INVENT Migration Tools – A Puzzle or Lego Blocks A n d y F u r n e r G l o b a l L e a d P a r t n e r M i g r a t i o n P r o g r a m K a l p a n R a v a l G l o b a l L e a d M i g r a t i o n T o o l i n g S e g m e n t GPSBUS212 November 28, 2017
  2. 2. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AGENDA Market migration opportunity and the crucial role of partners Overview of the AWS Migration Acceleration Program (MAP) Overview of the AWS Migration Competency Migration tooling ecosystem (Tool Chain) Customer success stories Key takeaways
  3. 3. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The opportunity
  4. 4. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration market opportunity The public cloud is becoming an Enterprise strategic imperative The “tire kicking” has stopped The market is large… in fact, huge! Globally $2T is dedicated to maintenance and keeping the lights on This is a strategic imperative for AWS We are investing to help our customers benefit from the Public Cloud Customers need help Partners are critical and will lead the way
  5. 5. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Customer cloud journey This stages of adoption path describes a common journey customers take to drive innovation and value through the cloud • Project stage • Foundation stage • Migration stage • Reinvention The Migration Acceleration Program helps accelerate your Foundation building and application migrations to more rapidly build capability and achieve business results
  6. 6. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Partners are crucial….. AWS PartnersAWS and partner tools AWS investment AWS training Migration methodology AWS professional services
  7. 7. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. How AWS helps partners
  8. 8. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Trusted APN Partner Program Short list of top technically validated APN partners Connects AWS customers with APN partners that have demonstrated technical expertise and proven customer success T H E A W S C O M P E T E N C Y P R O G R A M https://aws.amazon.com/partners/competencies//
  9. 9. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Differentiates top, validated products, practices, and solutions to customers Showcases customer and technical success across AWS digital properties Partners receive preferred access to AWS Competency events, AWS sponsorships, and roundtables Selective eligibility to customer opportunities and access to MDF funding Co-marketing and awareness campaign activities Access to under-NDA AWS briefings and roadmaps A W S C O M P E T E N C Y P R O G R A M P A R T N E R B E N E F I T S
  10. 10. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration Delivery and Consulting Partners https://aws.amazon.com/migration/partner-solutions/
  11. 11. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration Technology Partners AWS PartnersAWS and partner tools AWS investment AWS training Migration methodology AWS professional services
  12. 12. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration technology for discovery and planning Discover IT assets across your application portfolio, identify dependencies and requirements, and build your comprehensive migration plan with this technology suite. https://aws.amazon.com/migration/partner-solutions/#discovery-planning
  13. 13. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Execute migrations to AWS by capturing your host server, configuration, storage, and network states, then provision and configure your AWS target resources. Migration technology for workload mobility https://aws.amazon.com/migration/partner-solutions/#workload-mobility
  14. 14. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration technology for application profiling Gain valuable insights into your applications by capturing and analyzing performance data, usage, and monitoring dependencies before and after migration. https://aws.amazon.com/migration/partner-solutions/#application-profiling
  15. 15. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. AWS Migration tool-chain Pre-Migration Migration readiness and planning Migration Inventory Business case Deep discovery and planning App dependency mapping Workload and data migration Validation
  16. 16. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration tool—FAQsTECHNICALFAQS Question Response What is the primary use case? What does it do? Insert content here Who are the primary competitors? Insert content here What is the licensing model? How is it priced? Insert content here Can customers deploy it into their own accounts? Insert content here How can I get started? Insert content here Is there any other content/references e.g.,: press releases, deployment guides, data sheet etc.? Insert content here
  17. 17. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Migration tool capability assessmentTECHNICALFAQS Feature Response Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here Insert content here
  18. 18. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Tool Vendor fills-in Data in the Custom Transaction Request (CTR) form Customer fills-in, signs CTR and send to AWS MP lead (Tushar) Customer receives a link to procure tool from the marketplace Customer receives line item for the tool in the monthly billing/ invoice Marketplace private listing/custom transaction 3 days
  19. 19. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Customer success stories
  20. 20. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. Goal: Eastman needed assistance to understand their portfolio, dependencies, and the business case for moving to cloud. • Collaborated with RISC Networks to develop a custom application scoring report that enabled them to prioritize migration analysis for 300+ applications • Discovered ~1,500 servers and constructed dependency groups to assist in migration wave planning • Mapped dependencies on 30+ shared databases to schema level to assist in PaaS analysis • Produced more accurate business case by reducing the estimated run costs by 70% through performance based analysis
  21. 21. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Turner Broadcasting System, a global media company and a division of Time Warner, owns and operates various cable television networks including CNN, TBS, HLN, TNT, TruTV, and Bleacher Report Goal: focus on their core business, not on maintaining their on- premises IT infrastructure • Discovered ~10,000 servers • Found ~1,000 servers that could be decommissioned due to low use, some within minutes of completing a scan • Produced more accurate business case by reducing the estimated run costs by 66% through performance based analysis “Prior to bringing RISC in...we had no idea. When we got done doing the scan...I knew how many servers we had, I knew where they were, I knew what they talked to, I knew at what capacity they were running, I knew what they would be when they go to AWS.” -Don Browning, VP of Cloud Architecture
  22. 22. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Financial services organization with operations in 27 countries. Goal: With two of its eight data center contracts expiring, move to a new data center or migrate to cloud? Used TSO Logic’s analytics platform for discovery, cloud planning and TCO analysis Results: • Delivered as a service, with agentless software • Discovered 11,318 OS application servers, 7,900 data base servers across eight data centers • Used algorithmic analysis to identify compute usage and utilization patterns • Determined current costs for on-premises • Migration to AWS represented • 30% savings overall • 50%+ savings for specific workloads Case study: http://tsologic.com/aws
  23. 23. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Global Financial Services Company Spent nearly 6 months manually analyzing how to optimize the mapping of on-premises infrastructure to the cloud. The migration planning proved to be highly challenging and led to delays in the migration execution. Goal: Migrate ~1600 machines and 500 applications to AWS. How to rapidly determine its right-sized cloud configuration to ensure that workload performance doesn’t suffer, and identify the final migration settings to move workloads to AWS. Solution Automated discovery, dependency mapping, TCO analysis, right-sizing, and application suitability and complexity analysis. Results • Shortened migration cycle for a typical application from 3 months to 3wks • Reduced internal migration costs by $4 million • Zero performance and connection issues in their migration execution
  24. 24. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Cox Automotive—Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide. Goal: Determine the cost for rehosted and re-platformed workloads Migrating tens of thousands of VMs and 1000 TB of storage across more than 50 different environments. Result: CloudHealth provided speed and ease of use - ability to determine re-hosting costs for an entire data center in minutes Moving to AWS allows bring new products and services to market faster while reducing data center infrastructure refresh impacts “Consolidating our data centers and leveraging AWS will allow us to focus on our products, our services, and our customers.” –Jason Cornell, Sr Manager of Cloud Operations
  25. 25. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Leading provider of web data extraction solution that allows customers to extract content from websites at very high speeds Goal: Assess migration of 500 VM and 50 Terabytes of data from on-prem to AWS Result: Real compute and memory consumption of software on VMs to accurately size AWS environment required for cost savings No hands-on maintenance, long term hardware cost savings “The CloudHealth numbers were rock solid. We were getting, in every single case, performance that was at least as good as what we saw in the data center, if not better, based on the CloudHealth recommendations” –Reed Savory, Director of IT & Operations, Connotate
  26. 26. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Goal Migrate 26 applications to AWS All data and applications had to be completely and Accurately replicate and ready to be spun up within a limited cut-off period Solution • Live Migration from on-premise to cloud • Completed replication in less than a week • No downtime • Migrated complex legacy applications seamlessly “We would not have finished the migration in time had we not used CloudEndure. There was no way we would have finished the way we did without them.” -Bob Gelety, Director of Network Engineering at Clark Construction
  27. 27. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. The first ready-to-wear fashion retailer in the US Goal: Recently completed an acquisition and was looking to consolidate the datacenter that was coming up on a lease expiration • Overcome the time delays caused by manually migrating workloads with large data sets and applications from its datacenter to AWS • Migrate ~ 450 servers • Automated workload migration time dropped from days or weeks to hours, enabling rapid movement to the cloud • Automated the migration process by creating an application blueprint of all in-house systems and migrating them to the AWS instances ”Because we've successfully migrated using the CloudVelox software we have been able to show our business units that, by letting us move to the cloud as quickly as we now can, their overall application performance can be improved in a matter of hours, not days or weeks.”
  28. 28. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. PTC is a global technology provider of the leading IoT and AR platform and field-proven solutions for rapidly evolving, globally distributed manufacturing. Goal: With an increasingly mounting cost to support its 22 global data centers, PTC was looking for a solution to reduce its CapEx and increase efficiencies. Solution - migration of ~5k servers and consolidate to 5 Data Centers • Automatically recreate network and security configuration in the cloud with no change to the application or its embedded IP addressing • Live migrations of any physical, virtual, or cloud workloads, deploying them into one VPN within AWS “CloudVelox has the industry’s top tool for cloud migration, making it a necessary investment for any organization that wants to realize the benefits of cloud and datacenter consolidation. It helped us accelerate our deployment to the cloud and bring forward the point at which we could start saving money.”
  29. 29. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Goal: UMUC wanted to organize and derive insights from a combination of four core datasets, totaling 10 terabytes: Learning Management System, online student activities, Student Information System, Financials and Customer Relationship Management (CRM). Results: UMUC achieved operational cost savings and they’re now able to identify actionable opportunities to increase enrollment and provide the right education to the right students. “To improve student outcomes and attract new students, our team set out to combine disparate data sources from throughout the University and leverages analytics to extract patterns and identify actionable opportunities.” – Darren Catalano, VP of Analytics at UMUC
  30. 30. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. LeaseHawk’s customers are multi-family apartment industry get their phone calls routed through LeaseHawk. Redundancy and replication required huge spend. Not sure how many calls would they have to route next month. Goal: AWS was a perfect choice, with Auto-scaling and ability to run in multiple AZs, with significant cost saving Hardest part was getting from on-prem to AWS. You can spend years setting up servers etc., but Attuinity has a solution – Cloudbeam. Results: Attuinity helped move 12-15 hrs of down-time to just seconds. It took a few minutes to get the data from our data center into AWS, with some prep work. Delivered Time-to-value, 100% on AWS https://www.youtube.com/watch?v=M4LXd8Ym3mw
  31. 31. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. American media company: Food Network, Travel Channel, HGTV, Cooking Channel, and DIY. New Relic to help ensure application performance before, during, and after the migration Goal: Prior to cloud migration, from the time Scripps would order Infrastructure to when it was delivered and installed would take on average 4–6 weeks. Results: Now takes 15–20 minutes with AWS to stand up an instance—including standing up load balancers, queuing services, and integrating multiple instances, simplified infrastructure management and monitoring
  32. 32. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Dunkin Brands is a beverage-led on the go brand, 8800+ US restaurants, $1B in Dunkin Donut sales, $500M sales through mobile apps. Visibility led to migrating environments to the cloud. Goal: Legacy arch could not support mobile apps, lacked information to make decisions. Results: Migrated to AWS to mobile apps, e-commerce websites, and key corporate infrastructure apps scalability, reliability, availability, security, and lower costs. Re-architected web services platform, integration platforms to handle higher volumes of traffic
  33. 33. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. REI is an 80 year old outdoor sports co-op with more than 6 million active users Goal: Shifting to microservices, adopting a DevOps structure, and continuous deployment, in addition to migrating to the cloud Results: Realizing faster site deployments Visibility to pinpoint what service is down, and Website and improved mobile app performance by 20% 50% reduction in production incidents along with exponential growth in deployments
  34. 34. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. SailPoint delivers cloud-based identity management software to enhance enterprise IT security infrastructure through compliance controls, provisioning, password management, single sign-on, and data access governance Goal: Faster innovation cycles and streamlined DevOps pipeline Results: Successful migration to AWS, as all core components monitored closely Overall migration duration has been shortened, as all dependencies between applications, services, processes, and infrastructure components have been identified within a very short timeframe.
  35. 35. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Nasdaq technology powers over 70 marketplaces, regulators, central securities depositories, and clearing houses in 50 countries Goal: Nasdaq has ability to trace a transaction visually and intuitively through the AppDynamics interface. Visibility was especially valuable when Nasdaq was migrating a platform from its internal infrastructure to AWS Results: AWS migration accelerated - UAT phase cut by 25% Combined AWS and AppDynamics to support a DevOps culture “We have gained much better visibility into our entire application environment with AppDynamics on AWS. We can see behavior patterns we couldn’t see before, and we now have a feedback loop that empowers development and operations teams to get insights quickly.” –Eric Poon, Senior Director of Operations Analytics, Nasdaq
  36. 36. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Key takeaways • Migration is a huge opportunity • Partners are leading the way and capitalizing on the opportunity • AWS migration technology partners have been innovating and simplifying the process of migration to help customers realize the benefits of migration • Customers in every segment of the industry, every single use case, every single pattern (Re-host/Re-platform/Re-architect) are accelerating their cloud migrations
  37. 37. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Support To request technical or pricing assistance aws_partner_migration_team@amazon.com Tools selection discussion - correctly positioning the tools Sizing and pricing request 48 hours SLA for response Things to avoid The partner tools are not free Setting expectations early on, about tools capabilities OR pricing
  38. 38. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Remember to complete your evaluations
  39. 39. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Thank you!

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