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Drinking from the fire hose
The jump to real-time analytics
Cam Smith | DiUS
Raefe Winstanley | Melbourne Storm
Steve Gall...
AAMI Park, Melbourne
Asia Pacific
35 million smart cards in use
Asia Pacific
25 million transactions per day
35 million smart cards in use
Imagine a business
where your customers are your true fans
Imagine a business
where your customers are your true fans
and they detest your rivals!
...and their spending is reasonably resilient to
changes in economic conditions.
Further, they never switch sides...
A fan = Loyalty beyond reason
The lifetime value of a fan exceeds
“normal” consumer behaviour
The lifetime value of a fan exceeds
“normal” consumer behaviour
UK Football Market:
The average football fan is expected t...
So...why do most sports club across the
nation that struggle to break-even?
Hmm.. what are we going to do with all this data?
Connected journeys
and communities.
Business challenge of our customers:
●  Building & monetising fan engagement
●  Adding value to the journey
Turning data into insight and revenue:
●  Going beyond the ticket
●  Enhancing the experience
Business challenge for Vix:
●  Providing a global service
●  Tens of clubs and cities
●  Payment processor
●  Beyond trans...
Get in touch.
Cam csmith@dius.com.au | @smithcam | @dius_au
Raefe raefe.winstanley@tlaww-plc.com | @melbournestorm
Steve s...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant a...
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Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant and AWS Lead – DiUS, Steve Gallagher, CEO – Vix Technologies, Raefe Winstanley, Strategy – Melbourne Storm

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DiUS is an Australian technology services crew with a DNA that’s cloud-first, human-powered, and “small-a” agile. To us, the revolution in information analytics is not so much about Big Data - it’s about Fast Data.
We are working with Vix Technologies, an international electronic ticketing infrastructure company, and the Melbourne Storm - one of Australia’s most successful rugby league clubs. Their mission is to re-imagine the stadium experience for sports fans by using real-time analytics to drive personalised messaging and in-game incentives to their members.

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Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant and AWS Lead – DiUS, Steve Gallagher, CEO – Vix Technologies, Raefe Winstanley, Strategy – Melbourne Storm

  1. 1. Drinking from the fire hose The jump to real-time analytics Cam Smith | DiUS Raefe Winstanley | Melbourne Storm Steve Gallagher | Vix Technology
  2. 2. AAMI Park, Melbourne
  3. 3. Asia Pacific 35 million smart cards in use
  4. 4. Asia Pacific 25 million transactions per day 35 million smart cards in use
  5. 5. Imagine a business where your customers are your true fans
  6. 6. Imagine a business where your customers are your true fans and they detest your rivals!
  7. 7. ...and their spending is reasonably resilient to changes in economic conditions. Further, they never switch sides...
  8. 8. A fan = Loyalty beyond reason
  9. 9. The lifetime value of a fan exceeds “normal” consumer behaviour
  10. 10. The lifetime value of a fan exceeds “normal” consumer behaviour UK Football Market: The average football fan is expected to spend nearly £56k in his or her lifetime on supporting their team - an average of £1300 a year over 43 years!
  11. 11. So...why do most sports club across the nation that struggle to break-even?
  12. 12. Hmm.. what are we going to do with all this data?
  13. 13. Connected journeys and communities.
  14. 14. Business challenge of our customers: ●  Building & monetising fan engagement ●  Adding value to the journey
  15. 15. Turning data into insight and revenue: ●  Going beyond the ticket ●  Enhancing the experience
  16. 16. Business challenge for Vix: ●  Providing a global service ●  Tens of clubs and cities ●  Payment processor ●  Beyond transit and sports
  17. 17. Get in touch. Cam csmith@dius.com.au | @smithcam | @dius_au Raefe raefe.winstanley@tlaww-plc.com | @melbournestorm Steve sgallagher@vixtechnology.com | @vix_technology

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