Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant and AWS Lead – DiUS, Steve Gallagher, CEO – Vix Technologies, Raefe Winstanley, Strategy – Melbourne Storm
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DiUS is an Australian technology services crew with a DNA that’s cloud-first, human-powered, and “small-a” agile. To us, the revolution in information analytics is not so much about Big Data - it’s about Fast Data. We are working with Vix Technologies, an international electronic ticketing infrastructure company, and the Melbourne Storm - one of Australia’s most successful rugby league clubs. Their mission is to re-imagine the stadium experience for sports fans by using real-time analytics to drive personalised messaging and in-game incentives to their members.
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Drinking from the Fire Hose: The Jump to Real Time Analytics Session Sponsored by DiUS – Cam Smith, Principal Consultant and AWS Lead – DiUS, Steve Gallagher, CEO – Vix Technologies, Raefe Winstanley, Strategy – Melbourne Storm
- 1. Drinking from the fire hose The jump to real-time analytics Cam Smith | DiUS Raefe Winstanley | Melbourne Storm Steve Gallagher | Vix Technology
- 6. Asia Pacific 35 million smart cards in use
- 7. Asia Pacific 25 million transactions per day 35 million smart cards in use
- 9. Imagine a business where your customers are your true fans
- 10. Imagine a business where your customers are your true fans and they detest your rivals!
- 11. ...and their spending is reasonably resilient to changes in economic conditions. Further, they never switch sides...
- 12. A fan = Loyalty beyond reason
- 13. The lifetime value of a fan exceeds “normal” consumer behaviour
- 14. The lifetime value of a fan exceeds “normal” consumer behaviour UK Football Market: The average football fan is expected to spend nearly £56k in his or her lifetime on supporting their team - an average of £1300 a year over 43 years!
- 15. So...why do most sports club across the nation that struggle to break-even?
- 18. Hmm.. what are we going to do with all this data?
- 46. Business challenge of our customers: ● Building & monetising fan engagement ● Adding value to the journey
- 47. Turning data into insight and revenue: ● Going beyond the ticket ● Enhancing the experience
- 48. Business challenge for Vix: ● Providing a global service ● Tens of clubs and cities ● Payment processor ● Beyond transit and sports
- 49. Get in touch. Cam csmith@dius.com.au | @smithcam | @dius_au Raefe raefe.winstanley@tlaww-plc.com | @melbournestorm Steve sgallagher@vixtechnology.com | @vix_technology